Your Pet Nutrition
Canine Prime Side-By-Side
In this concept, we demonstrated the healthiness of Your Pet Nutrition’s top-selling product with a side-by-side visual showcasing the healthy ingredients such as beef liver and mushrooms sprinkled over the kibble on the right. This also highlights how easy the supplement is to incorporate into your dog’s daily routine, with one scoop helping them become healthier and happier. We also added paw graphics to give new customers a clear visual cue that the ad is targeted toward dog owners and tested several different headlines for creative performance through A/B testing.
Confident positioning
Healthy visualised
Effective communication