The Gü Founder’s Playbook

For Finom, we developed a campaign to promote the live Founder Finance Hacks webinar - a straight talking session featuring entrepreneur James Averdieck, founder of Gü, in conversation with Finom’s CRO Rob Allen. The creative leaned into the energy of startup storytelling; high-contrast pink accents, confident typography, and founder portraits gave the content both authority and approachability. By blending education with entertainment, the visuals positioned Finom as the brand that understands founders on their own wavelength. The result was a campaign that felt smart, current, and founder-first; driving engagement across both organic and paid channels.