A Fresh Take on Toenail Health

We created a bold visual campaign for Stride that brings clarity and creativity to an often-overlooked health issue. By pairing a striking, surreal image of a healthy toenail sprouting new life with clear, confident messaging, the creative instantly reframes how toenail care can be communicated. The imagery combines clinical confidence with a touch of optimism, symbolising renewal and results. Supporting copy like “Meet your toe’s new best friend” and “Kick your toenail fungus to the curb” balances scientific credibility with accessible language, making medical messaging both engaging and memorable. Each execution reinforces Stride’s evidence-backed effectiveness through crisp typography and structured layouts, while the cool-toned palette enhances the sense of cleanliness and trust. Together, the visuals turn a functional product into an empowering self-care story.