Post-Match Passion Meets AI Precision

Building on our earlier success with UGC-style fan vlogs, we took Betmate’s creative a step further with a new series of AI-generated post-match interviews. Using Sora 2, we recreated the authentic look and feel of pitch-side fan reactions - complete with the emotion, banter, and realism you’d expect to see scrolling through a football fan's feed. Each video captures the familiar rhythm of a post-match interview: a reporter asks how the fan’s bet performed, and the fan, buzzing with post-game energy, tells them all about Betmate. Whether celebrating a big win or explaining how their picks stacked up, the moments feel natural, expressive, and unmistakably part of football culture. By blending authentic fan energy with next-gen AI storytelling, the campaign shows how Betmate can live natively within the football ecosystem - not as an ad break, but as part of the matchday conversation itself.