AI Marketing Service That Ships Tests Weekly
Automate optimisation, accelerate creative production, and improve funnel performance with a senior pod running evidence-led sprints.
Where AI creates leverage
- Faster creative and testing velocity
- Smarter segmentation and scoring
- Better optimisation with guardrails
What an AI marketing service includes
An AI marketing service applies machine learning and automation to improve performance across the funnel, without removing human judgement. We use AI where it is strongest: audience segmentation, creative iteration, bid and budget optimisation, and faster analysis of what is working. The goal is to reduce repetitive manual work, increase testing velocity, and make better decisions with less noise. You still get a senior team defining hypotheses, setting guardrails, and translating signals into action.
Segmentation and scoring
Build high-intent segments and lead scores using behavioural and first-party signals, then route users into the right ads and journeys. This improves match quality between message and audience at scale.
Creative at testing volume
Generate and iterate ad concepts, variations, and hooks quickly, while keeping brand guardrails. We use structured creative testing to find winners and manage fatigue across placements.
Automated optimisation loops
Use rules and model-driven optimisation for bids, budgets, and cadence, then review outputs weekly. Human oversight ensures the system optimises to business outcomes, not platform vanity metrics.
How we apply AI across the funnel
We use AI to speed up planning, production, and optimisation, then validate impact with a structured testing cadence. At TOFU we expand reach through better targeting and creative exploration. At MOFU we personalise nurture with behaviour-based flows and predictive scoring. At BOFU we run CRO experiments and tighten tracking so conversion data is reliable. Post-purchase, we use segmentation to drive onboarding, reactivation, and upsell. AI supports scale, but the strategy stays outcome-led: CAC, payback, and LTV.
TOFU: creative and audience discovery
Scale testing of angles and audiences while keeping cost and quality guardrails. We learn faster which promises and hooks pull qualified traffic, then expand with structured iteration.
MOFU: personalised nurture at scale
Use predictive scoring and segmentation to tailor emails, remarketing, and on-site messaging. This keeps follow-up relevant, improves intent, and reduces drop-off through the journey.
BOFU+: CRO and lifecycle automation
Run landing page and checkout tests, then build post-purchase flows that increase retention. Cohort reporting shows whether improvements lift LTV and shorten payback, not just first-order ROAS.
Measurement, guardrails, and safety
AI can optimise the wrong thing if measurement is messy. We start by tightening foundations: event definitions, UTM hygiene, and consistent conversion logic across platforms and analytics. Then we apply guardrails to automation, like spend caps, audience exclusions, and creative approvals, so the system stays on strategy. Where budgets justify it, we add incrementality checks to understand true lift beyond last click. You get a real-time dashboard and weekly decisions, not black-box automation.
Clean tracking before automation
Define events and conversions clearly in GA4 and ad platforms, then standardise UTMs. This reduces reporting conflicts and prevents automated systems optimising to noisy or duplicated signals.
Guardrails for bids and creative
Set practical constraints on budgets, audience expansion, frequency, and approvals. Automation runs within these limits, while senior operators review outputs and adjust strategy weekly.
Incrementality where it matters
Use controlled tests when feasible to validate causal impact, especially for upper funnel and broad targeting. This helps separate genuine lift from attribution artefacts and platform bias.
Our AI plus humans approach
- AI accelerates repetitive tasks
- Senior oversight and decisions
- Weekly sprints and transparency
When AI marketing makes sense
- Best with data and volume
- Great for creative throughput
- Starts with strong fundamentals
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