App advertising agency that scales installs and ROAS
Drive profitable app growth with paid UA, ASO and lifecycle optimisation, backed by clean attribution and rapid creative testing.
Full-funnel app advertising
An app advertising agency should do more than buy media. We run full-funnel mobile growth: paid user acquisition, app store conversion, attribution, and retention programs that improve LTV. The work starts with clear goals and guardrails like CPI, CPA, payback and ROAS by cohort. From there we build a testing roadmap that connects creative, targeting and in-app experience, so you scale installs that actually retain and monetise.
Unit economics by cohort
Define CPI and CPA targets alongside 7, 30 and 90 day retention and LTV. Scale only when payback and ROAS are strong by channel, not just in blended reporting.
Attribution and measurement setup
Implement privacy-safe measurement using an MMP where needed and align events across iOS and Android. Use SKAdNetwork outputs, modelled signals and cohort analysis to guide spend.
Creative and funnel alignment
Match ad promise to app store page and onboarding so users get what they expected. This reduces post-click drop-off and improves the quality of acquired cohorts.
Designed for privacy-era tracking
- Cohort-based performance reporting
- Privacy-safe attribution approach
- Real-time dashboard visibility
Paid UA across platforms
We run app user acquisition across Apple Search Ads, Google App campaigns, Meta, TikTok, Snap and other channels when they fit your audience. Campaigns are structured for readable learning: separate geo, audience and creative tests with clear success metrics. We use deep links and deferred deep links where appropriate to keep journeys consistent from ad to app. Budget is moved based on cohort quality, not only top-line CPI.
Apple Search Ads strategy
Capture high-intent users searching for solutions like yours. Build keyword and match-type structure, manage brand and competitor coverage, and optimise toward downstream events not just installs.
Meta and TikTok acquisition
Test creative angles and audiences quickly using structured experiments. Scale winning combinations while tracking retention and revenue by cohort, so volume does not hide churn.
Retargeting and reactivation
Build audiences from in-app behaviour and run retargeting that reflects where users dropped off. Improve efficiency by turning previous intent into re-engagement and conversions.
ASO and retention growth
Paid growth scales faster when app store and retention are optimised. We improve app store conversion through metadata, creative testing and competitor gap analysis, then connect those learnings back into paid campaigns. Post-install, we build lifecycle journeys across push, in-app and email to improve retention and subscription conversion. The outcome is higher LTV, which gives your UA more room to scale profitably.
App Store conversion optimisation
Improve icon, screenshots and preview video to match what users care about. Test variations to lift page conversion and reduce wasted spend from users who do not install.
Keyword and category strategy
Research high-intent ASO keywords, map them to features and benefits, and optimise titles and descriptions. Track rank movement and conversion so growth is measurable.
Lifecycle and subscription optimisation
Build segmented lifecycle flows that improve activation, reduce churn and increase upgrade rate. Test trial prompts, paywall timing and win-back journeys while protecting retention.
Creative testing at volume
- Unlimited creative production included
- Weekly creative iteration cadence
- Ad to app journey alignment
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Agency incentives that stay aligned
- No commission on ad spend
- Monthly rolling engagement
- Performance reporting dashboard
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.