App growth agency to scale installs, retention and revenue
We run ASO, paid UA and lifecycle together so you acquire high-value users and improve D7 and D30 retention.
What app growth requires
App growth is full-funnel. Installs alone do not build a business if activation is weak and churn is high. A strong app growth agency runs ASO, paid user acquisition, onboarding, and lifecycle messaging as one system, measured with cohorts and LTV. That means aligning store listing promise with in-app experience, producing and testing creative weekly, and using behavioural segmentation to improve D1, D7 and D30 retention. The goal is to scale profitable users, not just volume.
ASO plus store conversion
Keyword research, metadata and creative tests on icons and screenshots, so listing CTR improves and expectations match the product.
Paid UA with LTV focus
Scale Apple Search Ads, Google App campaigns and paid social using clean events and LTV signals, not just lowest CPI.
Retention and reactivation
Push, in-app and email journeys triggered by behaviour, improving retention and win-back so revenue grows without endless new spend.
Beyond cheap installs
- Optimise for LTV, not CPI
- Better activation and retention
- Clear event and cohort tracking
ASO and user acquisition
We grow app installs by improving both discoverability and conversion. On the organic side, we build ASO around keyword clusters, localisation, and store creative tests so you win more high-intent traffic. On the paid side, we run UA across Apple Search Ads, Google App campaigns and paid social, using structured campaigns that separate learning from scaling. Creative is produced and refreshed weekly, and campaigns are optimised to downstream quality metrics like activation and trial start, so you do not buy low-value users.
ASO keyword and metadata work
Audit categories and competitors, then optimise titles, subtitles and descriptions so rankings improve for the terms that drive valuable users.
Store listing creative testing
Test icons, screenshots and videos to lift store conversion and reduce early churn by setting clear expectations before the install.
UA across core platforms
Run Apple Search Ads, Google and paid social with clean event mapping so optimisation aligns to activation, subscription start or purchase.
Retention and subscription growth
For most apps, retention is the biggest growth lever. We use cohort analysis to identify drop-off points and build lifecycle messaging that reduces time to value. That includes onboarding prompts, push and in-app journeys, and reactivation campaigns for lapsing users. For subscription and IAP apps, we optimise paywalls and pricing through structured tests, improving conversion without damaging long-term value. The result is higher LTV and more stable payback, which lets you scale UA confidently.
Cohort analysis and diagnostics
Track D1, D7 and D30 by source and segment, so you can see which campaigns produce retained users and which create churn.
Lifecycle messaging orchestration
Build behaviour-triggered push and in-app flows that support onboarding and habit formation, improving retention without extra acquisition.
Paywall and pricing tests
Test offers, trial structures and pricing presentation to increase subscription conversion while monitoring refunds and longer-term value.
Privacy-safe measurement
- Cohort reporting by source
- Clean event and MMP setup
- Decisions without guesswork
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Unlimited creative production included
- No commission on spend
- Real-time performance dashboard
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.