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App growth agency to scale installs, retention and revenue

We run ASO, paid UA and lifecycle together so you acquire high-value users and improve D7 and D30 retention.

Unlimited creative production included
Real-time performance dashboard
Evidence-led growth sprints
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Reviewed on
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Beyond cheap installs

Many app programmes optimise for CPI, then discover the users do not activate, subscribe or retain. That usually comes from weak event mapping, poor store listing promise, and creative that attracts the wrong audience. We optimise for user quality. That means aligning ASO and ads to the product value, tracking the right in-app events, and iterating creative and onboarding together. The outcome is better payback and more reliable scaling.
  • Optimise for LTV, not CPI
  • Better activation and retention
  • Clear event and cohort tracking

What app growth requires

App growth is full-funnel. Installs alone do not build a business if activation is weak and churn is high. A strong app growth agency runs ASO, paid user acquisition, onboarding, and lifecycle messaging as one system, measured with cohorts and LTV. That means aligning store listing promise with in-app experience, producing and testing creative weekly, and using behavioural segmentation to improve D1, D7 and D30 retention. The goal is to scale profitable users, not just volume.

ASO plus store conversion

Keyword research, metadata and creative tests on icons and screenshots, so listing CTR improves and expectations match the product.

Paid UA with LTV focus

Scale Apple Search Ads, Google App campaigns and paid social using clean events and LTV signals, not just lowest CPI.

Retention and reactivation

Push, in-app and email journeys triggered by behaviour, improving retention and win-back so revenue grows without endless new spend.

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ASO and user acquisition

We grow app installs by improving both discoverability and conversion. On the organic side, we build ASO around keyword clusters, localisation, and store creative tests so you win more high-intent traffic. On the paid side, we run UA across Apple Search Ads, Google App campaigns and paid social, using structured campaigns that separate learning from scaling. Creative is produced and refreshed weekly, and campaigns are optimised to downstream quality metrics like activation and trial start, so you do not buy low-value users.

ASO keyword and metadata work

Audit categories and competitors, then optimise titles, subtitles and descriptions so rankings improve for the terms that drive valuable users.

Store listing creative testing

Test icons, screenshots and videos to lift store conversion and reduce early churn by setting clear expectations before the install.

UA across core platforms

Run Apple Search Ads, Google and paid social with clean event mapping so optimisation aligns to activation, subscription start or purchase.

Scale installs

Retention and subscription growth

For most apps, retention is the biggest growth lever. We use cohort analysis to identify drop-off points and build lifecycle messaging that reduces time to value. That includes onboarding prompts, push and in-app journeys, and reactivation campaigns for lapsing users. For subscription and IAP apps, we optimise paywalls and pricing through structured tests, improving conversion without damaging long-term value. The result is higher LTV and more stable payback, which lets you scale UA confidently.

Cohort analysis and diagnostics

Track D1, D7 and D30 by source and segment, so you can see which campaigns produce retained users and which create churn.

Lifecycle messaging orchestration

Build behaviour-triggered push and in-app flows that support onboarding and habit formation, improving retention without extra acquisition.

Paywall and pricing tests

Test offers, trial structures and pricing presentation to increase subscription conversion while monitoring refunds and longer-term value.

Improve retention

Privacy-safe measurement

Mobile measurement is harder than it used to be. iOS privacy and aggregated attribution can make channel reporting noisy, which leads to budget decisions based on partial data. We build measurement around clean first-party events, a mobile measurement partner setup, and cohort reporting that ties acquisition sources to retention and revenue. Where attribution is uncertain, we use practical lift checks and spend controls. The goal is confident scaling without attribution debates.
  • Cohort reporting by source
  • Clean event and MMP setup
  • Decisions without guesswork

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Why Growthcurve

Growthcurve is an app growth agency built to move fast across creative, paid UA, analytics and lifecycle. We provide a complete growth team that integrates like your internal staff and runs weekly sprints. Unlimited ad creative production is included and we charge no commission on ad spend. You also get proprietary AI marketing tools and a real-time performance dashboard, delivered on monthly rolling terms.
  • Unlimited creative production included
  • No commission on spend
  • Real-time performance dashboard
What does an app growth agency do beyond driving installs?
A good app growth agency owns the full funnel: ASO and paid UA to acquire users, onboarding to improve activation, and lifecycle to increase retention and revenue. Installs are only useful if users reach value and stick. We track cohorts by source and optimise towards quality events like signup, trial start or purchase. That helps you scale users who retain, rather than chasing cheap CPI that later turns into churn.
How do you balance ASO with paid user acquisition?
We treat ASO as a compounding baseline and paid UA as a controllable scaling lever. ASO work improves discoverability and store conversion through keyword targeting, localisation and creative tests. Paid UA then scales what works, with campaigns optimised to downstream events. When ASO and paid are aligned on messaging, you usually see better store listing conversion and better post-install quality because expectations match the in-app experience.
Which channels matter most for app user acquisition today?
Channel mix depends on your category and monetisation, but common foundations include Apple Search Ads for high-intent traffic, Google App campaigns for scale, and paid social for creative-led targeting and testing. We choose channels based on where your users discover apps and how quickly value is realised. The key is not being everywhere. It is building a system that can test, learn and scale with clear event mapping and retention-by-source reporting.
How do you measure performance with ATT and aggregated attribution?
We start with clean in-app events and a mobile measurement partner setup so installs and post-install actions are deduplicated correctly. Then we rely on cohort reporting, tracking retention and revenue by source and campaign rather than only last-touch attribution. When attribution is noisy, we use practical lift-minded checks such as controlled budget changes and holdout-style thinking where feasible. The goal is decision confidence, not perfect certainty.
What retention metrics do you focus on for mobile apps?
We typically focus on D1, D7 and D30 retention, plus activation rate and revenue per user by cohort. These signals tell you whether the product is delivering value and whether acquisition is bringing the right audience. We then segment by source, country and user type, because averages hide problems. Retention work is paired with lifecycle messaging and onboarding prompts to improve time to value and reduce early drop-off.
Can you optimise subscription paywalls and pricing for apps?
Yes. Subscription growth is usually driven by clearer offers, better paywall flow, and testing trial and pricing presentation. We treat paywall optimisation as an experiment programme, measuring conversion, refunds and downstream retention. We also use segmentation so power users and casual users are handled differently. The aim is to improve revenue without harming long-term LTV, so paid UA can scale with stable payback.
How often do you produce and test new app ad creatives?
Creative is a primary lever in app growth, so we work in a weekly testing rhythm. That includes new hooks, demos, proof, and UGC-style concepts, then iterating based on what improves post-click and post-install quality. We do not just test for cheap installs. We track which creative themes produce activation and retention, then scale those patterns. This helps performance stay stable as spend increases and fatigue sets in.
How quickly can we see results after hiring an app growth agency?
You can usually see early movement within weeks through fixes to tracking, store listing conversion and paid creative testing. These changes improve the signal and reduce obvious waste quickly. Sustainable improvements in retention and LTV take longer because they depend on user behaviour over time and often require multiple sprints. We focus on building a repeatable growth loop so performance compounds, rather than chasing one-off spikes.
Why choose Growthcurve as your app growth agency?
Growthcurve provides a complete growth team for apps, covering creative, paid UA, analytics and lifecycle. We integrate like internal staff and run weekly sprints with clear ownership and a real-time performance dashboard. Unlimited ad creative production is included and we charge no commission on ad spend. Engagements are monthly rolling, so you can stay flexible while scaling acquisition and retention with an evidence-led approach. Book a call

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  1. 1 ABOUT YOU
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  3. 3 BOOKING
I agree to the Privacy Policy

Which of our services do you need?

Type

Size

Funding

We'll email you shortly
Prefer to call now?
USA
+1 (347) 657 3386
UK
+44 203 870 3186