App marketing agencies built for installs and LTV
Full-funnel mobile growth across ASO, paid UA, onboarding and retention, with measurement you can trust post-ATT.
Full-funnel app growth team
Unlimited creative production included
No ad spend commission
Acquire quality users
Top app marketing agencies do not optimise for cheap installs, they optimise for users who retain and monetise. We run paid user acquisition across Apple Search Ads, Google UAC and paid social, using clean segmentation, creative testing and LTV-aware optimisation. You get a structured experimentation cadence across audiences, bids, creative and landing experiences, with clear guardrails around CPI, CAC and payback. The result is predictable scale without sacrificing retention.
Apple Search Ads and Google UAC
Build intent-led acquisition using keywords, ad group structure and bid strategy. Optimise toward quality events and predicted value, not just installs, so scale does not collapse when spend increases.
Paid social creative and testing
Run a creative system across Meta, TikTok and Snap with weekly testing by angle, hook and format. Unlimited production keeps velocity high and reduces creative fatigue as you scale.
Fraud and quality controls
Use MMP signals, cohort monitoring and anomaly checks to spot low-quality sources early. Tighten placement and partner choices so CPI stays honest and downstream LTV remains healthy.
Built for ATT realities
Privacy changes make app growth harder to measure, but not impossible to scale. We build a measurement approach that works with SKAdNetwork signals, first-party events and practical testing. That means clean event mapping, realistic optimisation targets, and a plan for learning even when user-level attribution is limited. You get decisions based on signal, not guesswork, with visibility through a real-time dashboard.
- Privacy-safe measurement approach
- Cohort-led optimisation
- Real-time performance visibility
Win the App Store
Organic installs compound when your store listing is treated like a conversion asset. We run ASO as a continuous programme: keyword research, metadata updates, creative iteration and localisation. That includes testing icons, screenshots and preview videos to lift store conversion rate, plus aligning ratings and review strategy with product moments. ASO also supports paid by improving conversion, which reduces effective CPI across many channels.
Keyword and category strategy
Map high-intent keywords to realistic ranking opportunities. Optimise titles, subtitles and descriptions with a focus on conversion and relevance, then revisit monthly as competitors and search demand shift.
Listing creative optimisation
Iterate icons and screenshot narratives so benefits are clear within seconds. Use a structured testing plan for store assets, aligning creative with the promise your ads and onboarding deliver.
Localisation that actually converts
Localise metadata and visuals for priority markets, not only translation. Adapt proof, value props and screenshots to cultural context so international growth is not limited by poor store conversion.
Retention and monetisation loops
Sustainable app growth comes from improving activation and retention, then building monetisation that fits your audience. We optimise onboarding and key journeys with product analytics and testing, then layer in lifecycle campaigns across push, in-app and email. For subscription apps, we run paywall and offer tests, and build win-back programmes informed by churn risk cohorts. This turns install spikes into predictable revenue and healthier LTV:CAC.
Onboarding and activation testing
Instrument the activation funnel and test step changes, messaging and prompts. Focus on shortening time-to-value and increasing day 1 and day 7 retention, not only increasing sign-ups.
Lifecycle messaging across channels
Create behavioural segments and run push and in-app campaigns that respond to what users do. Test cadence, content and timing so engagement rises without increasing opt-outs.
Subscription and revenue optimisation
Run paywall tests and pricing experiments, then improve win-back and downgrade paths. Track revenue by cohort so changes are evaluated on long-term value, not short-term uplift.
Creative at high velocity
Apps scale when creative is treated as the main lever. We run a repeatable creative pipeline from insight to concept to production to testing, with clear learning captured by message and format. Unlimited ad creative production is included, so you can keep up with audience fatigue and platform shifts. Winners are expanded and ported across channels, keeping acquisition efficient as budgets grow.
- Unlimited creative production
- Testing by concept and hook
- Scale winners across platforms
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Agency speed, in-house control
Many app teams get stuck between slow agencies and expensive hiring. Growthcurve gives you a complete marketing department in one package, integrated into your team and operating cadence. You can scale specialists up or down on demand, stay on a monthly rolling engagement, and avoid commission fees on ad spend. The result is faster output and clearer accountability without building a large in-house function.
- Complete team in one package
- Scale resources up or down
- Monthly rolling, no lock-in
What should app marketing agencies optimise for besides installs?
Installs are only the start. The real job is improving downstream quality: activation, retention and revenue, so LTV grows faster than CAC.
We recommend setting success metrics by cohort, such as day 1, day 7 and day 30 retention, plus payback and LTV:CAC. Acquisition is then optimised toward events that predict value, not the cheapest CPI you can buy.
How do you approach paid user acquisition post-ATT?
Post-ATT, you need a mix of platform signals, first-party events and cohort analysis. We set up clean event mapping, choose optimisation targets that are measurable, and then iterate bids, audiences and creative based on quality outcomes.
Where user-level data is limited, we lean on SKAdNetwork outputs, creative testing, and practical budget experiments to maintain learning and avoid false confidence from noisy attribution.
What does a good ASO programme look like?
ASO should be continuous, not a one-off metadata update. It includes ongoing keyword research, category review, metadata improvements and store creative iteration.
We also align ASO with paid and onboarding. When your listing better communicates benefits and proof, store conversion improves, which reduces effective CPI. Localisation is handled as market-specific optimisation, not only translation.
Do you support Apple Search Ads and Google UAC?
Yes. These channels often deliver high intent traffic when structured properly. We set up account architecture that supports testing, manage keyword and audience strategy, and optimise toward quality signals rather than installs.
We also ensure reporting is joined up with your MMP and product analytics, so you can see cohort retention and revenue by source and make clear decisions on where to scale budget.
How do you improve activation and onboarding in apps?
We start by defining the activation moment that predicts retention, then instrument the funnel so drop-offs are visible. Next we run structured tests across onboarding steps, messaging, prompts and timing.
Activation work is paired with lifecycle messaging and creative alignment, so users get a consistent promise from ad to store listing to first session. This reduces confusion and increases early retention.
What lifecycle channels do you run for retention?
Typical channels include push notifications, in-app messaging and email, and sometimes SMS where it is appropriate. We build behavioural segments and create triggered journeys such as onboarding, habit-building, feature adoption and win-back.
We also test cadence and content carefully to reduce opt-outs. Retention is tracked by cohort so improvements are judged on durable engagement, not short spikes.
How do you handle subscription and paywall optimisation?
We treat monetisation as a product and messaging problem, not only a pricing change. That means testing paywall layouts, offer framing, free trial versus no trial, and timing based on user intent.
We evaluate changes by cohort revenue and retention to avoid short-term gains that increase churn later. Win-back flows are then designed around churn risk segments and reasons for cancellation.
What tools do you use for attribution and analytics?
We work with common mobile measurement and analytics stacks, typically an MMP plus product analytics. The exact tool choice depends on your setup, but the principle is consistent: clean event definitions, reliable source reporting, and dashboards that show cohort performance.
Where needed, we set up processes for anomaly detection and ongoing QA so tracking changes do not quietly break decision making.
How quickly can you start and show progress?
We can usually start quickly because you are not waiting to hire multiple roles. The first step is a fast audit of tracking, store listings, creative, and UA account structure.
You should expect early signal within weeks from creative and account improvements. Longer-term gains come from compounding ASO, lifecycle work and retention improvements, all managed through a weekly experimentation cadence and reporting.
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.
Why Growthcurve
Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.