App marketing agency London teams use to scale profitably
Full-funnel app growth across ASO, UA, retention, and monetisation, measured with cohort LTV and ROAS not guesses.
Launch and growth strategy
Whether you are launching in London or scaling globally, app growth needs an end-to-end plan. We set North Star metrics, define target cohorts, and map the AARRR funnel: acquisition, activation, retention, revenue, and referral. Then we build a testing roadmap across ASO, paid user acquisition, onboarding, and monetisation so spend scales only when cohorts hold. You get clear guardrails for CPI, CPA, payback period, and day-based ROAS rather than channel-by-channel guesswork.
AARRR funnel and cohorts
Define activation and retention benchmarks, then track cohort curves so acquisition decisions are tied to revenue outcomes, not only install volume.
Channel mix and budget rules
Allocate spend across ASA, Google App Campaigns, and paid social with clear scale rules, shifting budget based on LTV, payback, and ROAS by segment.
Creative and offer strategy
Align ad angles, store messaging, and onboarding offers so users see one consistent promise from first impression through first session and conversion.
How we run growth
- Weekly creative and UA sprints
- Cohort-based scale decisions
- One team across the funnel
ASO and store conversion
ASO is often the highest-leverage efficiency win because it improves conversion from every channel. We optimise App Store and Google Play listings using keyword research, metadata improvements, screenshot and preview video testing, and localisation where needed. We align store messaging with your ad angles so the promise in the ad matches the store page, reducing drop-off after click. ASO and Apple Search Ads work especially well together, with paid learnings feeding organic rankings.
Keyword and metadata mapping
Build a keyword plan by intent and competition, then optimise titles, subtitles, and long descriptions to improve discoverability without sacrificing clarity.
Store creative A/B testing
Test icons, first screenshots, and preview video hooks to lift store conversion rate, then roll winners across variants and priority markets.
Ratings, reviews, and trust
Improve review volume and sentiment with ethical prompts and timing, and reflect trust cues in store visuals to increase conversion on competitive keywords.
UA, retention, and revenue
We run paid acquisition and lifecycle as one system. On UA, we manage Apple Search Ads, Google App Campaigns, and paid social across Meta, TikTok, Snap, and other networks when they fit the audience. On retention, we build segmentation and messaging across push, in-app, email, and SMS using tools like Braze, Airship, or OneSignal. For monetisation, we test paywalls, pricing, and ad formats so revenue grows without hurting experience.
Performance UA with cohort targets
Optimise towards ROAS and LTV by cohort, not only CPI, so budgets scale when retention and monetisation hold across iOS and Android.
Lifecycle messaging and reactivation
Reduce churn with behaviour-triggered journeys, push fatigue controls, and win-back flows that re-engage lapsed users with relevant value and timing.
Subscription and ad monetisation tests
Test paywalls, bundles, and price points, and refine ad monetisation such as rewarded formats, so ARPU grows while protecting ratings and retention.
Measurement you can trust
- MMP and SKAdNetwork alignment
- Cohort dashboards for decisions
- Incrementality mindset for scale
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Unlimited creative included
- No commission on spend
- Monthly rolling engagement
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.