App marketing agency UK teams hire to scale installs
Full-funnel app growth across ASO, user acquisition, retention, and monetisation, built around cohort LTV and payback.
UK app growth strategy
The UK app market is competitive, so scale comes from an aligned plan across acquisition, activation, retention, and revenue. We start with your category, ICP, and monetisation model, then set clear guardrails for CPI, payback period, and day-based ROAS. We map the AARRR funnel and define the events that matter to LTV. From there we build a weekly experimentation roadmap across ASO, UA, onboarding, and lifecycle, so growth compounds and budgets scale safely.
AARRR funnel and metrics
Define activation and retention goals, plus revenue events, so your team optimises what drives LTV, not just installs.
Channel mix and scale rules
Set budgets across ASA, Google App Campaigns, and paid social, scaling only when cohort ROAS and payback hit agreed thresholds.
Creative and store alignment
Align ad angles with store listing messaging so users get consistent value promise from first impression through install and first session.
Built to ship weekly
- Weekly creative and UA sprints
- Backlog with clear priorities
- One team across funnel
ASO and Apple Search Ads
ASO improves efficiency because it lifts conversion from every traffic source and increases organic installs. We run keyword research and metadata optimisation for the App Store and Google Play, then test icons, screenshots, and preview videos to improve listing conversion rate. We also manage Apple Search Ads for high-intent demand capture and use paid learnings to strengthen ASO priorities. The outcome is better discoverability and a stronger store funnel before you scale spend.
Keyword strategy by intent
Build a keyword map that balances volume and competition, then optimise titles and metadata to win searches that convert in your category.
Listing creative CRO tests
A/B test icons and screenshots to lift store CVR, then roll winners across variants and priority UK segments for consistent uplift.
ASA structure and scaling
Separate brand, category, and competitor campaigns and optimise to downstream value, so you capture demand without inflating CPIs.
UA, retention, and revenue
We run paid acquisition and retention as one system, because installs only matter if users stick and monetise. On UA we manage Google App Campaigns, Apple Search Ads, and paid social across Meta, TikTok, and Snap, with rapid creative testing and audience iteration. On lifecycle we build segmentation and journeys across push, in-app, email, and SMS, improving activation and reactivation. For monetisation we test paywalls, pricing, and subscription prompts so LTV grows while protecting retention.
Cohort-led UA optimisation
Optimise campaigns to cohort ROAS and payback, not just CPI, so you scale spend only when retention and monetisation hold.
Lifecycle retention programmes
Build behaviour-triggered push and in-app journeys, with frequency controls, to improve DAU to MAU and reduce churn without fatigue.
Subscription conversion testing
Test free trial prompts, paywall timing, and pricing presentation to increase paid conversion while tracking impact on refunds, churn, and ratings.
Attribution you can use
- MMP and event alignment
- Cohort reporting for LTV
- Pragmatic incrementality mindset
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Unlimited creative included
- No commission on spend
- Monthly rolling engagement
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.