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App Store Agency For More Installs From Search And Browse

Improve rankings and conversion with ASO, store listing tests, and clean measurement across Apple App Store and Google Play.

Evidence-led ASO experimentation
Real-time performance dashboard
Scale resources on demand
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ASO audit and keyword plan

App store growth starts with relevance and intent. We run a full ASO audit across iOS and Android, benchmarking against your top category competitors and identifying ranking opportunities by search volume, difficulty, and buyer intent. Then we build a keyword and metadata plan that fits platform constraints, such as iOS title, subtitle, and keyword field limits, and Google Play long description structure. The output is a prioritised roadmap for rankings and conversion, not a list of generic keywords.

Competitor and category benchmarks

Review top apps in your category to identify keyword gaps, positioning differences, and listing patterns that correlate with rankings, review velocity, and conversion.

Keyword research by intent

Prioritise keywords using volume, difficulty, and intent, including long-tail modifiers, so you attract users likely to activate and retain, not just install.

Metadata mapped to constraints

Optimise titles, subtitles, keyword fields, and descriptions within platform limits, ensuring strong readability for humans while signalling relevance to store algorithms.

Audit the store

ASO that compounds

A good app store agency improves both visibility and conversion. We treat ASO like a growth loop: better rankings drive more qualified impressions, better listings convert more installs, and higher quality users improve ratings and retention signals. That feedback loop strengthens your position over time. We run ASO in sprints with clear priorities, so you ship changes regularly rather than waiting months for a large update.
  • Rankings plus conversion lift
  • Sprints, not one-off changes
  • Compounding organic acquisition

Store listing conversion testing

Rankings matter, but conversion rate is the multiplier. We improve app store conversion by upgrading visual assets and running structured tests. That includes icon iteration, screenshot sequencing, video previews where appropriate, and clearer value communication in the first frames. We use store listing experiments on Google Play and custom product pages or product page optimisation workflows on iOS to test variants. The goal is to turn more impressions into installs, while keeping message match consistent with your ads and onboarding.

Icons, screenshots, and previews

Design assets that communicate the core benefit fast, using strong first screenshots and clear captions to improve conversion from browse and search traffic.

A/B testing with clean learnings

Run controlled experiments on store assets and messaging, so decisions are based on lift, not opinion, and winners are rolled out with confidence.

Localised pages that match markets

Localise metadata and creative for priority countries, improving relevance and conversion by reflecting local language, cultural cues, and user expectations.

Improve conversion

Paid UA and attribution setup

To scale installs you need paid UA that works with ASO, not against it. We run Apple Search Ads and Google UAC with campaign structures designed for learning, then we shift into value-based optimisation once we have a stable baseline. Measurement is set up with mobile measurement partners like Adjust or AppsFlyer where needed, alongside store and analytics data, so you can separate acquisition from retention quality. This creates a compounding loop: paid momentum supports organic ranking, and improved listings increase paid efficiency.

Apple Search Ads and Google UAC

Launch campaigns aligned to funnel stage and intent, capturing high intent searches while testing broader discovery efficiently without wasting budget.

Attribution under privacy constraints

Implement MMP and analytics tracking that works with SKAdNetwork and aggregated reporting, keeping decisions grounded in cohort quality and value.

Retargeting and reactivation loops

Support remarketing and reinstalls with audience segmentation and clear offers, improving efficiency by reactivating users who already know the product.

Scale installs

Team without the overhead

App growth needs strategy, creative, analytics, and paid UA. Hiring those roles is slow and expensive, and agencies often split ASO and UA into disconnected teams. Growthcurve provides a complete marketing department in one package, integrating like internal staff so execution stays fast. You can scale support up or down as launches and budgets change, and you are not locked into long contracts thanks to a monthly rolling engagement.
  • Complete ASO and UA team
  • Integrates like in-house
  • Monthly rolling flexibility

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

Measured like growth

ASO and UA should be managed against outcomes, not just rankings. We connect store work to installs, activation, retention, and value, using cohort reporting and a real time performance dashboard. Because we charge no commission on ad spend, incentives stay aligned to efficiency rather than budget size. Supported by proprietary AI marketing tools, we speed up keyword research, creative iteration, and prioritisation so your team can move faster with less guesswork.
  • Cohort-based install quality
  • No commission on spend
  • Dashboards and AI tooling
What does an app store agency do for growth?
An app store agency improves organic discovery and installs by optimising how your app appears and converts in the App Store and Google Play. That usually includes keyword research, metadata updates, visual asset improvements, and running listing experiments. The best agencies also connect ASO to paid user acquisition and retention, so you are not just increasing installs, but acquiring users who activate, retain, and create value.
How do you choose keywords for App Store and Google Play?
We prioritise keywords by search intent first, then by volume and difficulty. High intent terms typically produce better conversion and downstream retention, which supports store signals like ratings and engagement. We also build a balanced set of head and long-tail phrases, and we plan localisation where it makes commercial sense. The keyword plan is then mapped into platform constraints like iOS title, subtitle, and keyword field limits.
What parts of the app store listing affect conversion most?
Conversion is primarily influenced by the icon, the first screenshots, and the clarity of the value proposition. Users decide quickly, so the first frames must communicate the outcome and the reason to trust the app. We also look at screenshot sequencing, short captions, and video previews where appropriate. Strong message match between ads and the store page improves both conversion and paid efficiency, reducing wasted clicks.
How do you run App Store and Play Store A/B tests?
On Google Play we use store listing experiments to test assets and copy with controlled traffic splits. On iOS we use workflows like custom product pages and page optimisation processes to test messaging and creative variations. We set a clear hypothesis and success metric before testing, then ship winners and document learnings. The goal is steady, compounding lift rather than constant changes with unclear results.
How does Apple Search Ads work with ASO?
Apple Search Ads captures high intent demand inside the App Store and can provide fast feedback on which keywords convert. When run correctly, it also supports organic performance by increasing download velocity for relevant terms. We structure ASA to learn, then tighten into efficiency once we have baselines. The key is aligning ad groups, creatives, and landing pages with your ASO keyword strategy so insights compound across paid and organic.
How do you measure success beyond keyword rankings?
Rankings are a leading indicator, but success should be measured through installs, conversion rate, activation, retention, and value. We track store impressions, CTR, conversion, and installs, then connect that to cohort metrics like retention and LTV where data is available. This prevents teams optimising for broad keywords that inflate installs but produce low quality users. The goal is improved unit economics, not just visibility.
Do you support localisation and multi-country app launches?
Yes. Localisation includes translated metadata and market-appropriate creative, but we also validate whether the target market has the right demand and economics. A direct translation rarely performs as well as a localised value proposition. We prioritise countries based on expected impact, then roll out in phases so learnings from early markets improve later launches. This approach helps avoid spreading effort thin across too many regions at once.
How often should ASO metadata and creatives be updated?
ASO is not set and forget. We typically work in iterative sprints, refreshing metadata based on performance, seasonality, and competitive changes. Creative should be updated when message priorities shift, when you see fatigue, or when you have new proof points. The right cadence depends on your category and release cycle. The key is to measure each change, keep a testing backlog, and avoid constant edits without learning.
What happens in the first month with Growthcurve ASO?
We start with an audit of your current listings, keywords, competitor set, and measurement. Then we ship a prioritised plan, implement the highest impact metadata and creative updates, and set up testing where possible. If paid UA is part of the plan, we align Apple Search Ads and Google UAC structures to the ASO roadmap and establish baseline performance. To get started, book a call and we will map your fastest path to lift. Book a call

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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