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Creative production that scales paid and organic performance

We produce and test high-volume creatives across formats, keeping messaging aligned to funnel stage and unit economics targets.

Unlimited creative production included

No commission on spend

Official Meta and Google partner

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Reviewed on

4.9

4.900000

5 Star Agency

Built for velocity

Most teams fail at creative production because output is inconsistent. Briefs are unclear, feedback takes too long, and every asset is treated as a one-off. We run a repeatable system with clear briefs, templated workflows, and weekly shipping. Creative is planned against the test backlog, not based on opinions. That consistency is what unlocks faster learning and steadier performance across paid and organic.

Weekly creative shipping cadence
Clear briefs and templates
Fast iteration on winners

Creative strategy and messaging

Creative production works when it is built around a clear testing plan. We map audiences and funnel stages, then define the angles that should win: pain points, product value, objections, and proof. Each creative is designed with a single job, such as driving cheap qualified traffic (TOFU), improving click to landing page match (MOFU), or closing high-intent prospects (BOFU). This keeps creative from becoming random content and makes performance predictable to scale.

Hooks, angles, and offers

Create a structured list of hooks and offers per audience, so production stays focused and testing quickly reveals what actually persuades.

Funnel stage message match

Align creative to TOFU, MOFU, and BOFU intent, improving relevance and reducing wasted spend from the wrong message at the wrong time.

Proof and objection handling

Build variations that answer common concerns with clear proof, so conversion improves without relying on discounts or aggressive targeting.

Audit creative

Formats and production pipeline

We produce creatives for the placements that matter: short-form video, statics, carousels, UGC-style ads, and platform-native variations. Production is run as a pipeline: briefs, scripts, shot lists, editing, versioning, and packaging for different aspect ratios and durations. We keep assets organised by angle and audience so it is easy to iterate rather than starting from scratch. This is how you maintain velocity and avoid creative fatigue that drives CPM and CPA up.

Short-form video and UGC

Produce platform-native videos with clear hooks, fast pacing, and strong CTAs, including UGC-style formats that feel authentic and scalable.

Versioning for placements

Create the right variants for 1:1, 9:16, and 16:9 with multiple lengths and subtitles, so you maximise delivery and performance by placement.

Briefs that speed production

Use clear briefs with a single hypothesis, target audience, and proof points, reducing feedback loops and keeping creative aligned to outcomes.

Increase output

Testing and creative optimisation

Creative is only valuable if you can learn from it. We set up a testing plan that isolates what drives performance, such as hook, visual, proof, and CTA. We monitor creative-level outcomes like thumbstop rate, hold rate, click-through rate, and conversion rate, then scale winning patterns across audiences and platforms. Our team uses a real-time dashboard and an evidence-led process, so you get continuous improvement rather than subjective creative debates.

Isolated variable testing

Test one major change at a time, like the first three seconds or the offer, so results are actionable and iteration speeds up.

Creative-level performance metrics

Track view and click signals alongside conversion, so you know whether a creative fails on attention, persuasion, or landing page match.

Creative scaling and refresh plan

Roll winning concepts into new variants and schedule refreshes, keeping delivery healthy and protecting CPA as you increase budget.

Improve creative

Designed for performance

Creative production is not just design quality, it is measurable persuasion. We build assets around message match, proof, and a clear next step, then connect results back to funnel outcomes. When creative underperforms, we diagnose why: weak hook, unclear value, wrong audience, or landing page mismatch. This keeps spend efficient and makes scaling easier because you can replicate winning patterns.

Hook to conversion diagnostics
Message match by funnel stage
Winners replicated across channels

Why Growthcurve

You get creative production as part of a complete growth team, not as a standalone studio. We include unlimited ad creative production, charge no commission on ad spend, and work on a monthly rolling basis. Our team integrates like internal staff and uses proprietary AI marketing tools plus a real-time dashboard to keep output high and decisions evidence-led. If you need faster iteration than in-house can manage, we fit.

Unlimited creative production included
No commission on spend
Monthly rolling engagement

What does creative production include for growth marketing?

Creative production covers the end-to-end process of making assets that drive performance: briefs, concepts, scripts, design, video editing, versioning, and packaging for placements. It can include statics, carousels, short-form video, UGC-style ads, and landing page creative. We treat production as a system tied to a test plan. Each asset has a clear audience and job in the funnel, so output leads to learnings and improved results.

How do you decide which creative formats to produce first?

We start from the channel mix and what the audience needs at each funnel stage. If paid social is a primary lever, short-form video and UGC-style formats usually lead because they deliver well across placements. If search is driving demand, we prioritise landing page visuals, proof assets, and statics that improve message match. We also account for your constraints: existing footage, brand guidelines, and approval speed. The goal is fast iteration, not perfect variety on day one.

How do you keep creative production aligned to funnel stage?

We map creatives to TOFU, MOFU, and BOFU so each asset has one primary job. TOFU focuses on attention and relevance, MOFU educates and builds trust, and BOFU handles objections and pushes a clear next step. This avoids using conversion messaging too early or vague awareness content too late. It also improves measurement because you can judge creative on the right outcome, not only last-click conversions.

How many creative variants do we need to test effectively?

There is no universal number, but you need enough volume to keep learning as audiences saturate and performance shifts. We plan a weekly cadence that produces multiple angles and controlled variants, rather than a large batch that takes weeks to approve. A practical approach is to test a small set of concepts, then iterate rapidly on the winners with new hooks, openings, proofs, and CTAs. Consistency matters more than occasional big drops.

How do you test creative without confusing results?

We isolate variables where possible. That means changing one major element at a time, such as the first three seconds, the offer, or the proof point, while keeping the rest consistent. We also keep naming and organisation clean, so learnings are captured properly. We look at leading indicators like view and click behaviour, then confirm with conversion and cohort quality. This tells you whether to fix attention, persuasion, or landing page match.

What is your workflow for briefs, feedback, and approvals?

We work from clear briefs that include the audience, the single hypothesis, the offer, proof points, and the CTA. Drafts are shared in a simple review loop with defined feedback owners, so decisions happen quickly and comments do not conflict. We also use templates for recurring formats, which reduces time spent debating fundamentals. The aim is predictable weekly output, not endless iteration before anything ships.

Can you produce UGC-style ads without using our founders?

Yes. UGC-style refers to the format and delivery, not necessarily your founder being on camera. We can use different approaches such as product demonstration, hands-on usage footage, voiceover, or creator-style scripts, depending on what is feasible and compliant. If you have founders or team members who want to participate, that can help trust for certain audiences. We will recommend the lowest-friction option that still produces believable, high-performing creatives.

How do you handle brand guidelines and compliance requirements?

We build within your brand system and document what is flexible versus fixed, such as fonts, tone, and claims. For regulated categories or strict policies, we keep claim language conservative and focus on proof, clarity, and compliant benefits. We also manage platform requirements like aspect ratios, subtitles, and safe zones. The goal is creative that performs without risking account health or pushing claims you cannot support.

Why choose Growthcurve for creative production?

Growthcurve includes unlimited ad creative production as part of a complete growth team, so creative is built to win in the market, not just look good. We do not charge commission on ad spend, and you get a real-time dashboard to see performance and what is shipping. Engagement is monthly rolling and the team integrates like internal staff. If you need faster creative iteration and clearer learnings, we are a strong fit. Book a call

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