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D2C growth that improves CAC, LTV and payback

Scale D2C profitably with full-funnel acquisition, CRO and retention, powered by first-party data and rapid testing.

Unlimited creative production included
No commission on spend
Real-time performance dashboard
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Fix the D2C plateau

D2C brands often hit a ceiling when paid efficiency drops. Teams respond by launching more campaigns, but performance keeps sliding because the real issue is message fatigue, a leaky checkout, or weak repeat purchase. We start by finding the constraint, then run focused sprints to fix it. That might be creative throughput, feed quality, PDP clarity, or lifecycle gaps. The result is growth you can sustain because improvements compound across the funnel.
  • Constraint-first growth diagnosis
  • Weekly sprint execution cadence
  • Unit economics stay protected

What drives D2C growth

D2C growth is a full-funnel problem. Winning brands do not just buy more traffic. They build a data flywheel: acquire customers efficiently, convert more of the traffic they already have, and increase repeat purchase so payback improves over time. That means performance creative, product feed optimisation, landing and checkout CRO, and lifecycle programmes that turn first-time buyers into repeat customers. When those pieces connect, you can scale spend with confidence because unit economics stay protected.

First-party data and segmentation

Capture better customer signals and segment by behaviour and value, so you personalise messaging and improve repeat purchase without guessing.

Conversion rate optimisation system

Run A/B tests on PDPs, carts and checkout to remove friction, improve message match and lift conversion from the same traffic.

Retention and advocacy loops

Build post-purchase journeys, loyalty and referral mechanics so customers come back, create UGC, and lower blended CAC over time.

Build my roadmap

Acquire demand efficiently

D2C acquisition is about matching message, placement and product feed to intent. We run paid social and paid search as one system, supported by product feeds for Shopping and catalogue ads. Creative is produced and iterated weekly so you can test offers, angles and UGC-style formats quickly. We also build compounding acquisition through SEO and content that targets product and problem intent. This reduces reliance on paid over time and gives you more stability when platforms shift.

Creative-led paid social

Test hooks, proof and offers weekly with UGC-style ads, so you find scalable winners and reduce volatility from audience changes.

Product feeds and Shopping

Optimise feed titles, imagery and pricing rules for catalogue and Shopping placements, so high-intent buyers see the right product fast.

SEO that captures intent

Build category, collection and editorial content around buying intent, so organic demand capture compounds and supports profitable scaling.

Scale acquisition

Convert and retain customers

Most D2C brands plateau because conversion and retention are underbuilt. We improve the purchase path: PDP clarity, bundles and upsells, checkout friction, and trust signals that reduce abandonment. This turns more paid clicks into customers. Then we grow LTV with lifecycle: onboarding, replenishment, cross-sell, win-back and VIP flows across email and SMS. When retention improves, you can afford higher acquisition costs and still maintain healthy payback.

PDP and checkout CRO

Test PDP hero, proof, pricing and checkout steps to reduce friction and increase conversion without increasing traffic spend.

Lifecycle email and SMS

Build segmented flows for post-purchase, replenishment and win-back, so repeat revenue grows and paid acquisition becomes more efficient.

Loyalty and referral engine

Design rewards and referral mechanics that create repeat purchase and UGC, lowering blended CAC and increasing contribution margin.

Improve retention

Built for creative velocity

D2C performance is creative-led. Without consistent new angles and formats, your best campaigns fatigue and CPA rises. Hiring an internal team to keep up is slow and expensive, and stitching freelancers together creates inconsistency. We solve this with a complete growth pod that includes creative production. You get more tests per week, faster learning, and less reliance on one or two winners. That is how D2C growth becomes repeatable, not fragile.
  • Unlimited creative production included
  • Faster than hiring in-house
  • Avoid unreliable freelancers

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Why Growthcurve

Growthcurve delivers D2C growth with a complete marketing department in one package. We integrate like internal staff and run weekly sprints across paid media, creative, CRO and lifecycle. Unlimited ad creative production is included and we charge no commission on ad spend. You also get proprietary AI marketing tools and a real-time performance dashboard, with monthly rolling terms for flexibility.
  • Official Meta and TikTok partners
  • No commission on spend
  • Real-time performance dashboard
What does D2C growth mean beyond paid ads?
D2C growth is improving the whole system that turns attention into profit. Paid ads matter, but sustainable growth comes from connecting acquisition, conversion and retention so unit economics improve over time. That usually means better creative velocity, stronger product pages, a smoother checkout, and lifecycle messaging that drives repeat purchase. When these pieces work together, you can scale spend with less volatility because more customers convert and come back.
Which metrics matter most for D2C growth decisions?
Focus on unit economics and funnel efficiency. Key metrics include blended CAC, contribution margin, payback period, conversion rate, repeat purchase rate, and LTV by cohort. Platform ROAS can help with diagnosis, but it is not the full picture, especially when attribution is noisy. If you can track how changes affect payback and repeat revenue, you will make better decisions about what to scale and what to stop.
How do you reduce blended CAC without killing scale?
We reduce blended CAC by improving efficiency, not by shrinking spend. That includes producing more creative variations, tightening targeting to meaningful events, and improving conversion on PDP and checkout so more clicks become customers. We also build compounding acquisition through SEO and retention through lifecycle flows, which lowers your dependence on paid for every sale. The aim is a healthier mix, not a single channel fix.
What are the highest impact CRO tests for D2C?
High-impact CRO tests usually sit on product pages, cart and checkout. Common themes are message match to ads, stronger proof and reviews, clearer pricing and delivery terms, better bundles, and reducing form and payment friction. We prioritise tests using analytics and user behaviour signals, then run experiments in a structured cadence. The goal is measurable lifts in conversion and revenue per visitor, not changes for aesthetics alone.
How do you use email and SMS for D2C growth?
Email and SMS should support the full lifecycle: welcome and education, post-purchase onboarding, replenishment, cross-sell, and win-back. The biggest gains come from segmentation and timing, not just sending more campaigns. We build flows based on behaviour and purchase history, then test offer and creative variants. This increases repeat purchase and stabilises revenue, which makes paid acquisition more profitable.
Do subscriptions and bundles help D2C unit economics?
They can, when they fit the product and customer behaviour. Subscriptions can improve predictability and retention for replenishable products, while bundles can lift average order value and improve the perceived value of the offer. The key is testing. We validate whether subscriptions or bundles increase contribution margin after costs, and whether they improve repeat purchase. If they add complexity without improving outcomes, we do not force them.
How do you approach UGC and influencer for D2C?
We treat UGC as a performance asset, not a brand side project. The process is to identify the angles that sell, brief creators to produce native content, then test variations across hooks, proof and offers. Influencer work is most effective when it is measurable. We use trackable links and clear goals, then repurpose the best content into ads. That creates a loop where social proof improves conversion and creative keeps scaling.
What stack do we need to scale D2C growth?
You need a reliable commerce platform, analytics you trust, and a lifecycle tool that can segment and automate journeys. For many brands this means Shopify plus a platform for email and SMS, and clean event tracking with UTMs and pixel events. We prioritise practicality over complexity. The goal is to measure what matters, run tests faster, and personalise lifecycle messaging. If the stack slows execution, it is not helping growth.
How can Growthcurve help with D2C growth?
Growthcurve provides a complete growth team to scale D2C brands across paid media, creative production, CRO and lifecycle. We integrate like internal staff and run weekly sprints, so you get faster learning and more consistent execution. Unlimited ad creative production is included and we charge no commission on ad spend. You also get a real-time performance dashboard, so you can see what is working, what is not, and what we are scaling next. Book a call

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  1. 1 ABOUT YOU
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  3. 3 BOOKING
I agree to the Privacy Policy

Which of our services do you need?

Type

Size

Funding

We'll email you shortly
Prefer to call now?
USA
+1 (347) 657 3386
UK
+44 203 870 3186