D2C Marketing Agency Built for Profitable New Customer Growth
We scale D2C acquisition and retention with creative, CRO, and lifecycle programmes tied to payback and margin.
What a D2C marketing agency does
A D2C marketing agency helps brands sell direct by building a full-funnel system across paid media, creative, site conversion, and retention. That usually means scaling Meta, TikTok, and Google while improving conversion rate on Shopify and lifting repeat purchases through email and SMS. The best D2C programmes also prioritise tracking and measurement, so decisions are based on payback and contribution margin rather than noisy last-click attribution. The goal is profitable growth you can sustain, not short-term spikes.
Acquisition across Meta, TikTok, Google
Scale prospecting and retargeting with creative testing and clean event tracking. Focus on new customer efficiency and payback, not inflated results from repeat buyers.
CRO for PDP, cart, checkout
Improve conversion with better merchandising, trust signals, and message match from ad to landing page. A/B testing and behavioural insights reduce drop-off and lift AOV.
Retention via email, SMS, loyalty
Build flows for welcome, abandon, post-purchase, and win-back, supported by segmentation and recommendations. Retention lifts LTV and makes acquisition more scalable.
Why D2C brands hit ceilings
- Lower blended CAC over time
- Better payback and margin
- Higher retention and repeat rate
Full-funnel levers for D2C growth
D2C brands win when acquisition and retention work together. We run a weekly plan that increases creative throughput, improves on-site conversion, and lifts repeat purchase rate. That includes short-form video and UGC for demand creation, Performance Max and Shopping for intent capture, and retargeting and lifecycle messaging to recover abandoned sessions and grow LTV. We also help brands expand into social commerce where it fits, then measure results through cohorts and payback so scaling decisions remain grounded.
Creative testing for CAC reduction
Test angles, hooks, formats, and offers every week. Creative is managed as an experiment backlog so you learn quickly and avoid performance drops from fatigue.
Lifecycle journeys that lift LTV
Build segmented email and SMS flows using first-party signals and RFM thinking. Prioritise post-purchase education, cross-sell, and win-back to improve repeat purchase rate.
Social commerce and creator distribution
Use creators and UGC to fuel TikTok and Instagram placements and product ads. Where relevant, support TikTok Shop and Instagram Shops with content that converts.
Attribution, tracking, and payback
Modern D2C attribution is noisy, so we build a measurement approach you can rely on. We improve event hygiene, use consistent UTMs, and align reporting to business metrics like contribution margin, payback period, and cohort LTV. Where platforms over-attribute, we sanity-check with blended performance and incrementality thinking. The goal is to remove guesswork: you should know which levers are improving the system and where to allocate budget for sustainable growth.
First-party data and event setup
Improve signal quality with clean purchase, add-to-cart, and lead events. Better signals support optimisation and keep reporting consistent despite privacy constraints.
Cohort LTV and retention analysis
Track payback and repeat rate by acquisition cohort and channel. This helps you scale what creates valuable customers, not just what drives cheap first purchases.
Decision-ready dashboards
Bring paid, site, and lifecycle metrics into one view. Weekly reporting speeds up decisions on creative, offers, and budget, and reduces internal debate.
How Growthcurve delivers
- Unlimited creative included
- No commission on spend
- Senior operators, weekly sprints
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Who this is for
- Best for scaling profitably
- Works with test-and-learn
- Not media buying only
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.