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Digital growth-services to lower CAC and lift LTV

A full-funnel growth team that tests, learns and scales faster than most in-house setups, without long contracts.

Full-funnel, evidence-led execution
Integrates like internal team
Monthly rolling engagement
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Week-one momentum

We start with a fast diagnostic across funnel, tracking and creative. Then we lock an experiment backlog and launch the first wave across paid media, landing pages and lifecycle messaging. You get a cross-functional team that plugs into your Slack and workflows, so execution keeps moving and decisions are documented. The goal is early signal on CAC and activation, not months of strategy decks.
  • Rapid audit and prioritisation
  • Clear weekly test cadence
  • Shared dashboard visibility

Full-funnel growth system

Digital growth-services work best when every channel and touchpoint is connected to a single north star metric. We build an AARRR-based operating system across acquisition, activation, retention, revenue and referral. That means aligning SEO and content with paid search, paid social and retargeting, then removing friction with CRO, lifecycle automation and tight measurement. You get one plan, one cadence, and decisions made from experiment results rather than opinions.

Acquisition with intent and efficiency

Combine SEO topic clusters, paid search and paid social with suppression, lookalikes and contextual targeting. The aim is lower blended CAC, not just more clicks, using clean targeting and creative testing.

Activation through CRO and personalisation

Improve sign-up and purchase flow with A/B and multivariate tests, heatmaps, session replays and landing page iteration. Personalise key steps using first-party and zero-party data where it matters.

Retention and revenue loops

Use cohort analysis, churn prediction and RFM segmentation to run win-back, upsell and loyalty flows. Pair lifecycle email and SMS with product and offer experiments to expand LTV.

See how it works

Measurement you can trust

Most growth programmes fail because measurement is noisy: last-click bias, broken tracking and slow reporting hide what is really working. We implement privacy-compliant measurement across web, app and paid media, including server-side events where needed. Then we run incrementality-minded experiments, using holdouts and clean analysis to separate correlation from causation. You get a real-time dashboard plus a weekly testing rhythm so spend follows evidence.

Attribution model that fits decisions

Choose a practical model for how you buy media and sell, then validate it against reality. We use a mix of platform data, analytics and controlled tests so you can allocate budget with confidence.

Post-cookie, first-party approach

Strengthen first-party data collection with consented events, CDP connections where appropriate, and server-side tagging. This supports better matching, stronger audiences and more reliable reporting under GDPR.

Experimentation at higher velocity

Run structured tests across creative, bids, audiences, landing pages and lifecycle journeys. Use fast cycles and clear pass-fail criteria, reducing weeks of debate into a repeatable system.

Audit my tracking

Creative that compounds

In modern performance marketing, creative is the main lever. Our digital growth-services include unlimited ad creative production and a systematic creative testing pipeline. We generate hypotheses from customer research, intent signals and performance data, then build variations quickly and route winners into scaling plans across Meta, Google, TikTok and other channels. You avoid the stop-start cycle of freelancers, and keep learning compounding week after week.

Creative strategy and testing

Create a clear test plan by angle, hook, offer and format. Track performance by concept, not only by ad, so you can scale what works and avoid repeating losing patterns.

Social commerce and retargeting

Use shoppable formats, UGC-style ads and dynamic retargeting to move prospects from interest to purchase. Tie creative to landing pages and product pages so the message stays consistent through checkout.

Always-on lifecycle creative

Extend creative beyond ads into email and SMS: onboarding, new arrivals, replenishment and win-back sequences. Coordinate messaging across channels to increase revenue per user without inflating CAC.

Improve my creative

Built for founders

Founders do not need more dashboards, they need a growth function that improves unit economics and reduces uncertainty. We focus on the inputs that move LTV:CAC: pricing tests, conversion rate optimisation, creative velocity, and retention loops that keep payback healthy. Our specialists have scaled high-growth startups, and we organise work around OKRs so marketing, product and sales stay aligned on outcomes.
  • Focus on unit economics
  • Aligned OKRs and ownership
  • Specialists, not generalists

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Scale without overhead

Hiring a full in-house team is slow and expensive, and relying on scattered freelancers often creates gaps in strategy, creative and analytics. With Growthcurve you get a complete marketing department in one package, plus the ability to scale the team up or down as priorities change. Engagements run monthly rolling, with no commission on ad spend, so incentives stay aligned with profitable growth.
  • No long-term contracts
  • No ad spend commission
  • Resourcing flexes with demand
What are digital growth-services, in plain English?
Digital growth-services are a full-funnel approach to increasing revenue, not a single channel service. Instead of optimising for impressions or clicks, the work connects acquisition, activation, retention, revenue and referral into one testing system. That includes paid media, SEO and content, conversion rate optimisation, lifecycle email and SMS, and measurement that ties activity to outcomes like CAC, payback and LTV.
How do you decide what to test first?
We start with a diagnostic across funnel performance, tracking quality, creative and landing pages. From that we build a prioritised backlog using impact, confidence and effort, and we agree a single north star plus supporting metrics. Early tests typically focus on the biggest bottleneck: offer and messaging, conversion rate on key pages, audience quality, and creative concepts that can scale.
Which channels do you cover end to end?
Coverage depends on your funnel and where you can win. Common mixes include SEO and content, Google Search and Shopping, Meta ads, TikTok, programmatic or partnerships, plus retargeting and social commerce where it fits. We also run lifecycle email and SMS, and coordinate landing pages and analytics so channels do not operate in silos.
Do you support post-cookie tracking and privacy compliance?
Yes. We design measurement around GDPR-friendly consent, first-party events, and resilient tracking. Where needed, we implement server-side tagging and improved event quality so platforms can optimise without relying on third-party cookies. We also recommend practical approaches to incrementality testing, so you can understand true lift rather than over-trusting last-click attribution.
How do you improve LTV and reduce churn?
Retention is treated as a growth lever, not an afterthought. We use cohort analysis to find where customers drop off, then run experiments across onboarding, education, replenishment and win-back. Segmentation methods like RFM help target the right users with the right message, while churn-risk signals guide when to intervene with offers, content or product prompts.
What does your CRO process look like in practice?
We combine qualitative and quantitative inputs: analytics, funnel drop-off, heatmaps and session replays, plus customer research. From there we create hypotheses, build variants, and run A/B tests with clear success criteria. CRO is linked to acquisition and creative, so landing pages match ad intent. We prioritise changes that improve activation and payback, not cosmetic redesigns.
How quickly should we expect meaningful results?
Timelines depend on traffic volume, sales cycle length and how mature your tracking is. Typically, you can see early signal within the first few weeks from creative and landing page tests, while SEO and retention programmes compound over longer periods. We focus on building a repeatable experimentation cadence so improvements stack, rather than betting everything on a single campaign launch.
How do you work with our in-house team?
We integrate with your team as an extension, with clear owners for strategy, creative, media, analytics and CRO. Work runs in a shared weekly rhythm, and decisions are documented so there is continuity. If you already have strong in-house capabilities, we can plug gaps or add specialist capacity. If you are lean, we can operate as a complete growth department.
What is included, and what is not included?
Typical engagements include strategy, execution across agreed channels, creative production, ongoing testing, reporting and a performance dashboard. We also support martech and tracking improvements where needed. What is not included by default: engineering-heavy product work, full brand redesigns, or PR. We will flag dependencies early and define the exact scope in a simple statement of work.

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Expert creative production of high-performance ads for any channel

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  1. 1 ABOUT YOU
  2. 2 YOUR NEEDS
  3. 3 BOOKING
I agree to the Privacy Policy

Which of our services do you need?

Type

Size

Funding

We'll email you shortly
Prefer to call now?
USA
+1 (347) 657 3386
UK
+44 203 870 3186