Hire us

Digital PR That Builds Authority And Earns Quality Links

We earn coverage and backlinks with data-led stories and targeted outreach, improving brand visibility, search trust, and demand.

Evidence-led digital PR sprints
Top US and UK talent
Real-time performance dashboard
Book a call
Reviewed on
4.9
4.900000
5 Star Agency

PR as a growth channel

Digital PR is most valuable when it is treated like a growth channel with a clear operating cadence. We run campaigns in sprints: define the story, build the asset, pitch the right outlets, and measure what changes in search and demand. That keeps work focused on outcomes rather than press activity. Over time, the combination of links, mentions, and consistent messaging compounds into stronger rankings, higher trust, and easier conversion across paid and organic channels.
  • Sprints with measurable outcomes
  • Links, mentions, and trust
  • Compounding search visibility

Stories journalists will use

Digital PR works when you give publishers something genuinely useful: original data, clear insights, and a story that fits their beat. We start by mapping your authority gaps, priority topics, and the publications that influence your buyers. Then we create linkable assets like research reports, benchmarks, or expert commentary that can be cited. Outreach is personalised and targeted, focusing on high relevance and real editorial standards. The goal is earned coverage that improves trust, search visibility, and demand, not a pile of low quality links.

Original research and data PR

Turn product and market insight into reports, surveys, or benchmarks that journalists can cite, generating authoritative mentions and backlinks with a longer shelf life.

Targeted media list by ICP

Build a publication and journalist list based on your buyer, not vanity outlets, improving relevance and increasing the chance coverage drives qualified traffic.

Outreach with editorial standards

Pitch with concise angles, clear sources, and usable assets, prioritising contextual links and brand mentions over mass emailing that risks footprint issues.

Build a campaign

Digital PR for SEO and AI

Digital PR is now tightly linked to modern search. Earned mentions and links strengthen topical authority and E-E-A-T signals, and they also increase the chance your brand appears in AI-driven answers and summaries. We align campaigns to priority topics and landing pages, so coverage supports commercial outcomes. We also reclaim and improve existing mentions, fix broken links, and build citations where they matter. The end result is more branded search, stronger rankings on priority terms, and a defensible authority moat that compounds over time.

Topical authority alignment

Choose campaign themes that match your commercial keywords and entity topics, so earned links support the pages you need to rank and convert.

Link reclamation and fixes

Find unlinked mentions and broken backlinks, then request fixes that turn existing brand coverage into measurable SEO value with minimal effort.

Answer engine visibility

Increase credible citations and consistent brand messaging across the web, improving how search engines and AI systems reference your brand in answers.

Strengthen authority

Amplify wins into revenue

Digital PR should not stop at coverage. We turn PR wins into assets for performance marketing and sales enablement, so awareness becomes measurable demand. That includes repurposing placements into ads, retargeting sequences, landing page proof, and email nurture. We use UTMs and analytics to track referral traffic and downstream conversions, and we monitor share of voice and branded search trends. You get a real time dashboard view of what shipped, what landed, and what it influenced across the funnel.

Paid amplification of PR wins

Boost best placements through paid social and retargeting to increase reach, improve trust, and lift conversion rates for high intent audiences.

Sales and website proof

Convert coverage into trust assets on landing pages and sales collateral, shortening the sales cycle and reducing friction in evaluation.

Measurement beyond vanity metrics

Track links, referral traffic, assisted conversions, and branded search uplift, so PR is managed like a growth channel with clear learning loops.

Activate the proof

A complete team, embedded

Digital PR needs strategy, writing, design support, and consistent outreach. Building that capability in-house is slow, and hiring freelancers often leads to inconsistent quality and fragmented processes. Growthcurve gives you a complete marketing department in one package, integrating as your internal staff and working alongside SEO and growth teams. You can scale specialist support up or down and you are not locked into long-term contracts because the engagement is monthly rolling.
  • Integrated PR and SEO execution
  • Avoid unreliable freelancers
  • Scale support on demand

Book a discovery call

  1. 1 ABOUT YOU
  2. 2 YOUR NEEDS
  3. 3 BOOKING
I agree to the Privacy Policy

Which of our services do you need?

Type

Size

Funding

We'll email you shortly
Prefer to call now?
USA
+1 (347) 657 3386
UK
+44 203 870 3186

Faster decisions, less guesswork

Digital PR can waste time when activity is not tied to outcomes. We use an evidence-led approach with clear targets, a prioritised backlog, and reporting that shows what landed and what it influenced. Proprietary AI marketing tools help speed up research, angle development, and outreach preparation without lowering quality. You also get a real time performance dashboard, so stakeholders can see progress and results without waiting for end-of-month summaries.
  • Evidence-led PR execution
  • AI tools speed research
  • Real time reporting
What is digital PR and what does it include?
Digital PR combines traditional PR with SEO and content marketing to build online authority. It typically includes creating newsworthy stories or assets, pitching journalists and publishers, earning coverage and brand mentions, and securing backlinks to priority pages. It also includes measurement: tracking link quality, referral traffic, branded search demand, and the impact on rankings. The aim is long-term visibility and trust that improves performance across the full funnel.
How does digital PR help SEO and rankings?
Earned backlinks and reputable brand mentions are strong authority signals. When coverage is relevant and editorially earned, it can improve the perceived trustworthiness of your site and strengthen topical authority around priority themes. We align campaigns to the pages you need to rank and convert, rather than chasing random links. Over time, this supports higher rankings, stronger branded search demand, and better performance in competitive SERPs.
What counts as a high quality backlink in practice?
Quality is driven by relevance and editorial context, not just a metric score. A strong link typically comes from a reputable publisher, sits within a relevant article, and makes sense for the reader. It should not look paid or templated. We also consider link placement, anchor text naturalness, and whether the page is indexed and receives real traffic. The goal is to earn links that would exist even if search engines did not reward them.
How do you create digital PR campaigns that get coverage?
We start from what journalists need: timely angles, credible sources, and usable assets. Campaigns often work best when based on original data, clear insights, or a strong expert viewpoint that fits a specific beat. We then build the asset, create tailored pitches, and run targeted outreach. Where appropriate, we support with reactive PR and commentary. The focus is on relevance and usefulness, not mass outreach volume.
Do you use newsjacking and reactive PR approaches?
Yes, when it is relevant and credible for your brand. Reactive PR can be effective for earning fast mentions, but it only works if you can respond quickly with a useful angle or data point that adds value to the story. We set up monitoring for relevant topics, prepare expert positioning, and keep an outreach workflow ready. We avoid low-quality reactive tactics that create spam signals or irrelevant links.
How do you measure digital PR results beyond impressions?
We measure outcomes, not just coverage volume. Core metrics include the number and quality of earned links and mentions, share of voice, referral traffic, branded search uplift, and changes in rankings for priority topics. Where possible, we also track assisted conversions using UTMs and analytics. The goal is to understand whether PR is increasing trust and demand, and whether that demand turns into measurable revenue over time.
Can digital PR support AI search and answer engines?
Digital PR helps because AI systems frequently draw on credible sources across the web. When your brand is consistently cited in relevant contexts, it becomes easier for search engines and AI tools to reference you as part of an answer. We focus on building consistent entity signals through reputable mentions, topical alignment, and clear messaging. While no one can guarantee inclusion in AI summaries, the same authority foundations that help SEO also improve your odds.
How quickly can we expect results from digital PR?
Some results can appear within weeks, such as coverage, referral traffic, and early branded search movement. SEO impact tends to be more compounding, with rankings improving as authority builds and campaigns stack over time. We typically work in sprints, delivering regular placements and learnings rather than waiting for a single big launch. The key is consistent output and relevance. If you need immediate demand, we can also amplify wins through paid distribution.
What happens in the first month with Growthcurve?
We start with an authority and competitor audit, mapping your priority topics, current link profile, and the publications that influence your buyers. Then we define a campaign plan, build the first linkable asset, and begin targeted outreach. You will have visibility through a real time dashboard showing placements, links, and downstream indicators like referral traffic. If you want to build a defensible authority moat, book a call and we will map the fastest path. Book a call

Creator Content

Creator Content that integrates authentic influencer relationships with full funnel growth

Learn more

PPC

Access top PPC talent and strategies to boost growth and outsmart competitors

Learn more

App Store Optimisation

Improve app rankings and maximize installs with expert App Store Optimisation services

Learn more

Conversion Rate Optimisation

Maximize your conversions with our world-class conversion rate optimisation team

Learn more

Facebook Ads

Maximize your Facebook Ads with our expert team—achieve unprecedented results

Learn more

Retargeting

Re-engage unconverted leads with personalized retargeting—right message, right time

Learn more

Growth Marketing

Systematically grow your key metrics monthly with our growth marketing subscription

Learn more

Creative Production

Expert creative production of high-performance ads for any channel

Learn more

Landing Pages

Boost conversion rates with landing pages optimized through data-driven experimentation

Learn more

Hire Our Leading Digital Marketing Agency

Leave your details and our team will respond within 24 hours

  1. 1 ABOUT YOU
  2. 2 YOUR NEEDS
  3. 3 BOOKING
I agree to the Privacy Policy

Which of our services do you need?

Type

Size

Funding

We'll email you shortly
Prefer to call now?
USA
+1 (347) 657 3386
UK
+44 203 870 3186