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Digital PR That Builds Authority And Earns Quality Links

We earn coverage and backlinks with data-led stories and targeted outreach, improving brand visibility, search trust, and demand.

Evidence-led digital PR sprints
Top US and UK talent
Real-time performance dashboard
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Stories journalists will use

Digital PR works when you give publishers something genuinely useful: original data, clear insights, and a story that fits their beat. We start by mapping your authority gaps, priority topics, and the publications that influence your buyers. Then we create linkable assets like research reports, benchmarks, or expert commentary that can be cited. Outreach is personalised and targeted, focusing on high relevance and real editorial standards. The goal is earned coverage that improves trust, search visibility, and demand, not a pile of low quality links.

Original research and data PR

Turn product and market insight into reports, surveys, or benchmarks that journalists can cite, generating authoritative mentions and backlinks with a longer shelf life.

Targeted media list by ICP

Build a publication and journalist list based on your buyer, not vanity outlets, improving relevance and increasing the chance coverage drives qualified traffic.

Outreach with editorial standards

Pitch with concise angles, clear sources, and usable assets, prioritising contextual links and brand mentions over mass emailing that risks footprint issues.

Build a campaign

PR as a growth channel

Digital PR is most valuable when it is treated like a growth channel with a clear operating cadence. We run campaigns in sprints: define the story, build the asset, pitch the right outlets, and measure what changes in search and demand. That keeps work focused on outcomes rather than press activity. Over time, the combination of links, mentions, and consistent messaging compounds into stronger rankings, higher trust, and easier conversion across paid and organic channels.
  • Sprints with measurable outcomes
  • Links, mentions, and trust
  • Compounding search visibility

Digital PR for SEO and AI

Digital PR is now tightly linked to modern search. Earned mentions and links strengthen topical authority and E-E-A-T signals, and they also increase the chance your brand appears in AI-driven answers and summaries. We align campaigns to priority topics and landing pages, so coverage supports commercial outcomes. We also reclaim and improve existing mentions, fix broken links, and build citations where they matter. The end result is more branded search, stronger rankings on priority terms, and a defensible authority moat that compounds over time.

Topical authority alignment

Choose campaign themes that match your commercial keywords and entity topics, so earned links support the pages you need to rank and convert.

Link reclamation and fixes

Find unlinked mentions and broken backlinks, then request fixes that turn existing brand coverage into measurable SEO value with minimal effort.

Answer engine visibility

Increase credible citations and consistent brand messaging across the web, improving how search engines and AI systems reference your brand in answers.

Strengthen authority

Amplify wins into revenue

Digital PR should not stop at coverage. We turn PR wins into assets for performance marketing and sales enablement, so awareness becomes measurable demand. That includes repurposing placements into ads, retargeting sequences, landing page proof, and email nurture. We use UTMs and analytics to track referral traffic and downstream conversions, and we monitor share of voice and branded search trends. You get a real time dashboard view of what shipped, what landed, and what it influenced across the funnel.

Paid amplification of PR wins

Boost best placements through paid social and retargeting to increase reach, improve trust, and lift conversion rates for high intent audiences.

Sales and website proof

Convert coverage into trust assets on landing pages and sales collateral, shortening the sales cycle and reducing friction in evaluation.

Measurement beyond vanity metrics

Track links, referral traffic, assisted conversions, and branded search uplift, so PR is managed like a growth channel with clear learning loops.

Activate the proof

A complete team, embedded

Digital PR needs strategy, writing, design support, and consistent outreach. Building that capability in-house is slow, and hiring freelancers often leads to inconsistent quality and fragmented processes. Growthcurve gives you a complete marketing department in one package, integrating as your internal staff and working alongside SEO and growth teams. You can scale specialist support up or down and you are not locked into long-term contracts because the engagement is monthly rolling.
  • Integrated PR and SEO execution
  • Avoid unreliable freelancers
  • Scale support on demand

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

Faster decisions, less guesswork

Digital PR can waste time when activity is not tied to outcomes. We use an evidence-led approach with clear targets, a prioritised backlog, and reporting that shows what landed and what it influenced. Proprietary AI marketing tools help speed up research, angle development, and outreach preparation without lowering quality. You also get a real time performance dashboard, so stakeholders can see progress and results without waiting for end-of-month summaries.
  • Evidence-led PR execution
  • AI tools speed research
  • Real time reporting
What is digital PR and what does it include?
Digital PR combines traditional PR with SEO and content marketing to build online authority. It typically includes creating newsworthy stories or assets, pitching journalists and publishers, earning coverage and brand mentions, and securing backlinks to priority pages. It also includes measurement: tracking link quality, referral traffic, branded search demand, and the impact on rankings. The aim is long-term visibility and trust that improves performance across the full funnel.
How does digital PR help SEO and rankings?
Earned backlinks and reputable brand mentions are strong authority signals. When coverage is relevant and editorially earned, it can improve the perceived trustworthiness of your site and strengthen topical authority around priority themes. We align campaigns to the pages you need to rank and convert, rather than chasing random links. Over time, this supports higher rankings, stronger branded search demand, and better performance in competitive SERPs.
What counts as a high quality backlink in practice?
Quality is driven by relevance and editorial context, not just a metric score. A strong link typically comes from a reputable publisher, sits within a relevant article, and makes sense for the reader. It should not look paid or templated. We also consider link placement, anchor text naturalness, and whether the page is indexed and receives real traffic. The goal is to earn links that would exist even if search engines did not reward them.
How do you create digital PR campaigns that get coverage?
We start from what journalists need: timely angles, credible sources, and usable assets. Campaigns often work best when based on original data, clear insights, or a strong expert viewpoint that fits a specific beat. We then build the asset, create tailored pitches, and run targeted outreach. Where appropriate, we support with reactive PR and commentary. The focus is on relevance and usefulness, not mass outreach volume.
Do you use newsjacking and reactive PR approaches?
Yes, when it is relevant and credible for your brand. Reactive PR can be effective for earning fast mentions, but it only works if you can respond quickly with a useful angle or data point that adds value to the story. We set up monitoring for relevant topics, prepare expert positioning, and keep an outreach workflow ready. We avoid low-quality reactive tactics that create spam signals or irrelevant links.
How do you measure digital PR results beyond impressions?
We measure outcomes, not just coverage volume. Core metrics include the number and quality of earned links and mentions, share of voice, referral traffic, branded search uplift, and changes in rankings for priority topics. Where possible, we also track assisted conversions using UTMs and analytics. The goal is to understand whether PR is increasing trust and demand, and whether that demand turns into measurable revenue over time.
Can digital PR support AI search and answer engines?
Digital PR helps because AI systems frequently draw on credible sources across the web. When your brand is consistently cited in relevant contexts, it becomes easier for search engines and AI tools to reference you as part of an answer. We focus on building consistent entity signals through reputable mentions, topical alignment, and clear messaging. While no one can guarantee inclusion in AI summaries, the same authority foundations that help SEO also improve your odds.
How quickly can we expect results from digital PR?
Some results can appear within weeks, such as coverage, referral traffic, and early branded search movement. SEO impact tends to be more compounding, with rankings improving as authority builds and campaigns stack over time. We typically work in sprints, delivering regular placements and learnings rather than waiting for a single big launch. The key is consistent output and relevance. If you need immediate demand, we can also amplify wins through paid distribution.
What happens in the first month with Growthcurve?
We start with an authority and competitor audit, mapping your priority topics, current link profile, and the publications that influence your buyers. Then we define a campaign plan, build the first linkable asset, and begin targeted outreach. You will have visibility through a real time dashboard showing placements, links, and downstream indicators like referral traffic. If you want to build a defensible authority moat, book a call and we will map the fastest path. Book a call

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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