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Digital PR Agency for Authority, Links, and Pipeline

We run digital PR campaigns that earn credible coverage, improve SEO, and drive measurable demand through tracked distribution.

Evidence-led PR, not guesswork
Top 1% US and UK talent
Real-time performance dashboard
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Why PR often underperforms

Digital PR underperforms when it is disconnected from SEO and growth. Teams chase coverage that looks impressive but has little relevance, weak linking, or no measurable impact on demand. A modern digital PR agency should build authority where your buyers actually read, and connect that authority to measurable outcomes. That means relevant publications, data-led hooks, consistent distribution, and tracking that shows how PR supports pipeline.
  • Authority that improves rankings
  • Coverage tied to conversions
  • Fewer vanity placements

What a digital PR agency does

A digital PR agency earns online coverage and authoritative backlinks that improve visibility, trust, and organic performance. Unlike traditional PR, it is tightly connected to SEO and measurable growth. Campaigns often include media pitching, reactive PR, data-led stories, thought leadership, and influencer or creator amplification. The goal is not vanity press. It is building authority signals that improve rankings, drive referral traffic, and support conversion through consistent brand presence across relevant publications.

Earned links and authority building

Secure high-quality mentions and backlinks from relevant publications and communities. This supports domain authority, rankings, and credibility with prospects researching your category.

Data PR and proprietary research

Create research assets like surveys, benchmarks, and infographics that journalists can cite. Strong data-led stories increase pickup rate and link quality.

Reactive PR and trend response

Monitor news and category trends, then pitch timely angles with expert commentary. Speed matters here, so processes and approvals are designed for rapid response.

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Digital PR across the funnel

Digital PR should not sit in a silo. At the top of funnel, it builds awareness and trust through coverage, quotes, and shareable assets. In the middle, it supports consideration with thought leadership, comparisons, and credible third-party validation that reduces perceived risk. At the bottom, it helps conversion via review management, link reclamation, and content that drives high-intent referral traffic. We connect PR wins to analytics so leadership can see impact beyond headlines.

TOFU brand visibility and share of voice

Earn coverage in places your buyers already trust and amplify it through social and newsletters. Consistent presence improves brand recall and increases clickthrough on future demand capture.

MOFU thought leadership and credibility assets

Place expert commentary, bylines, and benchmark insights that answer buyer objections. These assets support retargeting, nurture, and sales conversations with third-party proof.

BOFU conversion support and ORM

Reclaim unlinked mentions, strengthen key citations, and manage reputational risk. Track referral traffic with UTMs so PR contributes directly to pipeline reporting.

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Measurement you can trust

PR becomes hard to defend when measurement stops at impressions. We track what matters: backlink quality, topical relevance, referral traffic, share of voice, and assisted conversions. For SEO, we look at how links support topical authority and ranking movement over time. For growth teams, we connect PR distribution to UTMs, events, and CRM attribution where possible. The output is a clearer view of which PR activities drive demand and which are just busywork.

Backlink and authority tracking

Audit links by quality and relevance, not raw counts. Prioritise publications that strengthen your topical authority and improve ranking potential for commercial terms.

Referral traffic and assisted conversions

Use UTMs and event tracking to measure referral performance. Report how PR supports sign-ups, demos, and pipeline alongside organic visibility gains.

Dashboards for weekly decisions

Report outcomes in a real-time dashboard so teams can adjust targets and angles quickly. This keeps PR aligned with growth goals and resourcing.

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How Growthcurve delivers

Growthcurve combines digital PR with growth marketing execution, so authority building is connected to your funnel. You get a team that integrates as internal staff and works in weekly sprints, with output planned around measurable goals. We use proprietary AI tools to speed up research, prospecting, and reporting, and we track results in a real-time dashboard. We work month-to-month so you can scale PR up or down as priorities change.
  • Complete team, one partner
  • Proprietary AI tools and workflow
  • Month-to-month engagement

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Who this is for

A digital PR agency is a fit if you want to build authority that compounds through SEO and trust, and you are willing to invest in consistent campaigns rather than one-off announcements. It works best for teams who care about measurable outcomes. It is not a fit if you only want vanity press or guaranteed links. The strongest PR results come from strong story angles, credible data, and a repeatable outreach engine that learns what gets picked up.
  • Best for SEO-led growth
  • Requires consistent campaigns
  • Not vanity press chasing
What is a digital PR agency and how is it different?
A digital PR agency focuses on earning online coverage and backlinks that strengthen authority and improve SEO visibility. Traditional PR often prioritises offline press and brand reputation without a direct link to organic search performance. Digital PR connects story angles to measurable outcomes: relevant links, referral traffic, and assisted conversions. The work includes pitching, content creation, and amplification, but success is judged by impact, not just impressions.
How does digital PR improve SEO and rankings?
Digital PR improves SEO by earning authoritative backlinks and brand mentions that help search engines trust your site. The most valuable links are relevant to your category and come from credible publications. We also use digital PR to support topical authority by earning links to key pages and content clusters. Over time, this can improve the ability to rank for competitive, high-intent keywords that drive pipeline.
What types of campaigns work best for earning links?
Data-led campaigns tend to earn strong links because they give journalists something to cite. That can include benchmarks, surveys, market analysis, or interactive tools that make the story easy to cover. Reactive PR also works when you can respond quickly with useful commentary. The key is relevance: the story has to matter to the publication and its audience, not just to your brand.
How do you choose which publications to pitch?
We prioritise relevance first, then authority. A link from a smaller niche outlet that your buyers trust can outperform a generic mention on a broad site. We also consider the publication's audience, editorial style, and likelihood of linking. We build outreach lists by topic and persona, then test angles and iterate. The goal is repeatable coverage in the places that influence search visibility and buying decisions.
What metrics should we track for digital PR ROI?
Track outcomes beyond impressions: link quality and relevance, referral traffic, share of voice, and assisted conversions. For SEO impact, monitor ranking movement and organic traffic trends for the pages receiving links. We also track operational metrics like pitch-to-placement rates and which angles win. This helps improve performance over time and makes PR a predictable growth lever rather than a monthly surprise.
Can a digital PR agency help with AI search visibility?
Yes, but the approach is evolving. Digital PR can increase the chance your brand is referenced by improving online authority and building credible third-party mentions in relevant sources. We also support content that is easy to cite and summarise, such as clear definitions, statistics, and structured pages. The aim is to strengthen trust signals across the web so your brand is more likely to appear in discovery and recommendation moments.
How do you handle reactive PR without brand risk?
Reactive PR needs guardrails. We agree approved topics, tone, and claim boundaries up front so responses can be fast without creating compliance or reputational risk. We also keep a clear sign-off process for sensitive categories. Where useful, we monitor sentiment and coverage trends so issues are spotted early. The goal is to benefit from speed while keeping messaging accurate and aligned to your brand.
What does the first month with a digital PR agency include?
Month one typically covers discovery, positioning, and setup. We audit current backlinks and mentions, review competitors, and align on target personas and story angles. We also set measurement and tracking so wins can be attributed properly. Then we start outreach with a small set of tested angles and build a campaign calendar. The goal is to establish a repeatable engine that improves pitch quality and pickup rate quickly.
Why choose Growthcurve as your digital PR agency?
Growthcurve connects digital PR to growth outcomes. You get a team that integrates with your SEO and performance marketing plans, supported by proprietary AI tools and a real-time dashboard for measurement. We work month-to-month and can scale resources up or down as priorities change. If you want authority that compounds through SEO and measurable demand, we can start with an audit and a campaign roadmap. Book a call

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  1. 1 ABOUT YOU
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  3. 3 BOOKING
I agree to the Privacy Policy

Which of our services do you need?

Type

Size

Funding

We'll email you shortly
Prefer to call now?
USA
+1 (347) 657 3386
UK
+44 203 870 3186