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Fintech Marketing Agency For Compliant, Scalable Customer Growth

We scale acquisition, activation, and retention with compliance-aware creative, fast testing, and reporting tied to unit economics.

Compliance-aware growth execution
Unlimited creative production
Real-time performance dashboard
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SEO, AEO, and authority

A fintech marketing agency needs to win discovery across both traditional search and AI answer engines. We build organic growth systems with SEO foundations, topic clusters, and high-trust assets like calculators, guides, case studies, and data-led content. We also apply answer engine optimisation so your brand is represented accurately in AI results, not just rankings. The focus is qualified demand that converts, supported by proof, transparent messaging, and measurement tied to pipeline or revenue outcomes.

Topic clusters and pillar pages

Create pillar pages and supporting articles that map to real intent, then strengthen them with internal links, proof points, and compliance-safe language.

Answer engine optimisation

Structure key pages and FAQs so AI systems can summarise you accurately, improving visibility in ChatGPT-style results and reducing misinformation risk.

Digital PR and backlinks

Earn authoritative coverage and links from relevant publications, improving domain strength and trust signals that support rankings and conversion.

Build organic growth

Built for regulated growth

Fintech marketing breaks when teams chase growth tactics that do not survive compliance review or erode trust. We build programmes with guardrails from day one, so creative, landing pages, and lifecycle messages remain consistent and defensible. That reduces rework and keeps channel performance stable. The outcome is faster iteration within safe boundaries and better lead quality, because prospects understand the product, the value, and the next step before they convert.
  • Compliance guardrails from day one
  • Trust-first funnel design
  • Higher quality conversions

Paid acquisition and CRO

We run performance marketing with the reality of fintech constraints: strict policies, high trust requirements, and the need to prove ROI. We build compliant creative and landing pages, then test quickly across search and paid social where appropriate. Optimisation is tied to quality events like activated users, completed applications, or qualified meetings, not just cheap leads. We pair paid media with CRO so the funnel improves end to end, reducing CAC through better conversion rather than higher bids.

Google and Bing demand capture

Capture high intent searches with compliant ad copy and landing pages, then optimise toward downstream quality events like funded accounts or qualified bookings.

Paid social creative testing

Test UGC-style proof, education-led hooks, and benefit-led offers, refreshing variants frequently to fight fatigue and keep performance stable.

Conversion rate optimisation

Improve landing and onboarding steps with structured tests, reducing friction on mobile and lifting completion rates without changing the channel mix.

Scale paid growth

Lifecycle and lead nurturing

Fintech conversion rarely happens on first touch. We build lifecycle marketing and nurturing that moves prospects from interest to action with compliant messaging and micro-segmentation. For B2C, that includes onboarding, activation, push, email, and in-app prompts designed around real product usage. For B2B, it includes lead magnets, webinars, and segmented sequences that support longer sales cycles. The goal is higher conversion and retention from the same traffic, improving unit economics.

Behavioural segmentation setup

Segment users and leads by stage and behaviour, so messaging matches intent and reduces drop-off across onboarding, activation, and sales follow-up.

Email, SMS, and push journeys

Build automated sequences that increase show rates, application completion, and feature adoption, with clear frequency controls and compliant copy.

B2B nurture and ABM support

Create executive-ready assets and sequences that build trust over time, helping sales move six-figure deals through education and proof.

Improve retention

A complete marketing department

Most fintech teams need SEO, paid, creative, analytics, CRO, and lifecycle working together. Hiring that capability is slow, and stitching freelancers creates gaps and inconsistency. Growthcurve gives you a complete marketing department in one package, with senior operators and access to top US and UK talent. We integrate as your internal staff and scale resources up or down as priorities change, with no long-term contracts to lock you in.
  • Embedded senior growth operators
  • Scale specialists on demand
  • Monthly rolling, no lock-in

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

More output, clearer ROI

A fintech marketing agency should make decisions easier, not add more dashboards. We use an evidence-led approach supported by a real time performance dashboard and proprietary AI marketing tools, so you can see what is working and why. Unlimited ad creative production keeps testing velocity high, and we do not charge commission on your ad spend. This helps you scale what performs, cut what does not, and improve unit economics faster.
  • Real-time performance dashboard
  • AI tools speed iteration
  • Unlimited creative, no commission
What does a fintech marketing agency do day to day?
A fintech marketing agency plans and executes growth across channels, then improves conversion through testing and measurement. That includes positioning, content and SEO, paid acquisition, creative production, landing page optimisation, and lifecycle marketing. In fintech, execution must be compliance-aware and trust-led. Day to day work typically includes experiment planning, creative iteration, reporting on the key conversion events, and tightening the customer journey so spend translates into activated users, qualified meetings, or revenue.
How do you handle compliance and regulated messaging constraints?
We build guardrails early by aligning on approved claims, required disclosures, and consistent terminology across ads, landing pages, and nurture. That reduces rework and keeps campaigns stable. We are not a legal function, but we work well with internal compliance teams and keep clean versioning so reviews are faster. The goal is to move quickly inside safe boundaries, so growth does not depend on risky messaging or repeated account disapprovals.
Which channels work best for B2C fintech marketing?
B2C fintech often performs well with a mix of paid search, paid social, SEO, ASO, and referrals. The winning approach is usually education-led creative that reduces uncertainty and makes the next step feel safe. We prioritise channels you can measure reliably and then diversify into partnerships and referral loops to reduce dependence on ad auctions. Success is measured by activated users and retention cohorts, not just installs or signups.
How do you approach B2B fintech demand generation and ABM?
For B2B fintech, we build authority and pipeline together. That includes high-trust content like case studies, data assets, webinars, and sales enablement, then distribution through LinkedIn, search, email, and retargeting. For ABM, we start with an account list and persona mapping, then tailor messaging to the buying committee. We measure progress via account engagement, MQL to SQL conversion, and pipeline velocity, not only cost per lead.
What is AEO and why does it matter for fintech?
AEO, answer engine optimisation, helps your brand appear correctly in AI-powered search experiences where users often do not click through to websites. For fintech, this matters because inaccurate summaries can create trust and compliance risk. We structure key pages, FAQs, and proof points so answer engines can reference clear, factual information. AEO complements traditional SEO and supports demand capture in a world where discovery is increasingly zero-click.
How do you track ROI and attribute revenue to marketing?
We start by defining the conversion events that represent real value, such as qualified meetings, completed applications, funded accounts, or activated usage. Then we set up tracking so these events are captured reliably across channels. Reporting focuses on unit economics and cohort quality, not only platform metrics. Where attribution is imperfect, we use structured tests and clear budgeting rules to validate what is incremental and to prevent scaling based on misleading attribution.
Do you manage paid media and do you take commission?
Yes, we can manage paid search and paid social where appropriate for your product and geography. We build compliant creative and landing pages, then run iterative tests to improve conversion and reduce CAC. We do not charge commission on your ad spend. That keeps incentives aligned and makes it easier to adjust budgets up or down based on evidence, without the fee model pushing you to spend when the funnel is not ready.
How fast can you produce creative and testing iterations?
Speed comes from systems: clear briefs, a testing plan, and a weekly cadence for shipping and learning. We include unlimited ad creative production, so you can test multiple hooks and formats without bottlenecking on production. We keep creative aligned to compliance guardrails and measurement, so iteration is meaningful, not random. The goal is to find winning messages quickly, reduce fatigue, and keep acquisition stable as you scale.
What happens in the first month with your team?
We begin with an audit of your positioning, funnel, tracking, creative, SEO, and lifecycle. Then we create a prioritised sprint plan and launch the first experiments focused on your biggest constraint. Early work often includes cleaning up conversion events, improving key landing pages, launching creative tests, and setting up reporting you can trust. If you want a clear plan and fast execution, book a call and we will map next steps. Book a call

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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