Hire us

Fractional CMO Leadership That Drives Measurable Growth

Get senior marketing direction, prioritised execution, and performance reporting that aligns spend to pipeline, revenue, and payback.

Senior strategy, fast execution
Team embeds as internal
Monthly rolling engagement
Book a call
Reviewed on
4.9
4.900000
5 Star Agency

Executive impact, fast

A fractional CMO is most valuable when you need senior direction quickly: a launch, a repositioning, a new market, or a growth plateau. We start with a clear diagnostic, then make decisions that unblock execution, from channel focus to messaging to measurement. Because our team is built to ship, leadership does not stall in meetings. You get strategic clarity and tangible weekly delivery, with priorities aligned to payback and revenue, not vanity metrics.
  • Clarity on ICP and GTM
  • Weekly delivery, not decks
  • Unit economics led decisions

Strategy, positioning, GTM

A fractional CMO should create clarity fast: who you target, why you win, and how you build repeatable demand. We define positioning and messaging, align the go to market plan across marketing and sales, and set priorities against unit economics like CAC payback and LTV. You get a practical operating rhythm, not a slide deck. Work typically starts with a funnel and channel audit, then a 90 day plan with clear owners, KPIs, and a weekly cadence to ship improvements.

Positioning and ICP definition

Sharpen your ICP, value proposition, and proof points so marketing and sales tell one story and prospects self-qualify sooner in the funnel.

Full funnel KPI framework

Define measurable KPIs across TOFU, MOFU, and BOFU, connecting activity to pipeline, payback, and retention so stakeholders see ROI clearly.

90 day operating plan

Build a prioritised plan with owners, timelines, and a weekly delivery cadence, reducing scope creep and keeping execution focused on outcomes.

Align the GTM

Demand gen and execution

Most fractional CMOs stop at strategy. We pair leadership with execution across the channels that matter now: SEO and content, paid search and paid social, lifecycle email, and conversion rate optimisation. We run evidence-led experimentation to reduce CAC and improve pipeline quality, with reporting that leadership can trust. You also get unlimited ad creative production included, so testing velocity stays high. No commission on ad spend keeps incentives aligned, especially when budgets scale up or down.

Paid and organic together

Align SEO, content, and paid demand capture so messaging is consistent and learnings transfer across channels, improving conversion and lowering blended CAC.

CRO and funnel fixes

Improve landing pages, forms, and onboarding to lift conversion rates, so you get more revenue from the same traffic without chasing higher budgets.

Lifecycle and expansion

Build segmentation and lifecycle journeys that improve activation and retention, then layer cross-sell and expansion plays to increase LTV responsibly.

Ship faster

RevOps and measurement

Marketing leadership is only useful if performance is measurable. We align marketing with RevOps so attribution, pipeline stages, and handoffs are clear. That includes defining MQL and SQL criteria, improving lead scoring, and connecting campaigns to pipeline velocity and win rates. You also get a real time performance dashboard, so decisions are made on evidence rather than opinions. This is particularly valuable during launches, market entry, or a sales enablement pivot where stakeholders need transparency quickly.

Funnel definitions and scoring

Define lead stages, scoring, and handoffs so sales works the right opportunities and marketing can optimise for quality, not volume.

Dashboards and reporting cadence

Set up reporting that links spend and activity to pipeline and revenue, then run a consistent weekly and monthly review rhythm.

Tooling and data hygiene

Improve tracking and CRM hygiene so attribution is usable, segmentation is reliable, and leadership can justify budget decisions with confidence.

Fix attribution

More than one person

The common failure mode with fractional CMOs is dependency on a single advisor. Strategy is set, but execution is slow because there is no bench. Growthcurve pairs fractional leadership with a complete marketing department in one package, integrating as your internal staff. You get senior operators plus specialists, access to top US and UK talent, and the ability to scale resources up or down. It is designed to be faster and cheaper than assembling the same capability in-house.
  • Complete team, one retainer
  • Scale specialists on demand
  • Avoid freelancer inconsistency

Book a discovery call

  1. 1 ABOUT YOU
  2. 2 YOUR NEEDS
  3. 3 BOOKING
I agree to the Privacy Policy

Which of our services do you need?

Type

Size

Funding

We'll email you shortly
Prefer to call now?
USA
+1 (347) 657 3386
UK
+44 203 870 3186

Experience and leverage

A good fractional CMO brings judgement, pace, and pattern recognition from scaling companies. Our team includes marketing experts who have scaled startups to 9-figure valuations, and clients have raised over $700M in funding. We also have experience producing ads for Coinbase globally over multiple years. Combined with proprietary AI marketing tools and a real time performance dashboard, this gives you leadership with leverage: more output, faster learning, and clearer decisions.
  • Scaled teams to 9-figures
  • AI tools and dashboard
  • Unlimited creative production
What is a fractional CMO and who is it for?
A fractional CMO is senior marketing leadership delivered part time, typically on a retainer or milestone basis. It suits startups and scale-ups that need executive direction but are not ready for a full-time CMO, or teams in transition such as a launch, repositioning, market entry, or a sales motion change. The value is speed and clarity: setting strategy, aligning teams, and removing the biggest constraints to growth while keeping focus on measurable business outcomes.
How many hours a week does a fractional CMO work?
Most fractional CMOs operate in a range that supports real decision-making without becoming a bottleneck. A common pattern is 10 to 20 hours per week, with flexibility to increase during critical periods such as launches or board reporting cycles. What matters is not the hour count, but the operating system: clear priorities, fast approvals, and a cadence for shipping and learning. Without that, more hours simply produces more meetings.
What should a fractional CMO deliver in the first month?
In month one, you should expect a diagnostic that turns into action. That typically includes an audit of positioning, funnel performance, channel mix, and measurement, plus a prioritised 90 day plan with KPIs and owners. You should also see early execution, such as fixing tracking gaps, tightening messaging, or improving key pages. The outcome is clarity on what to do next and a system for making decisions quickly.
Which KPIs should a fractional CMO own?
A fractional CMO should own business-aligned metrics, not vanity metrics. For B2B, that usually means qualified pipeline, pipeline velocity, win rate contribution, and CAC payback. For B2C, it can include activated users, retention cohorts, and contribution margin. They should also define leading indicators across the funnel so teams can diagnose issues early. The goal is accountability that connects marketing activity to revenue outcomes.
How does a fractional CMO align marketing with sales?
Alignment starts with shared definitions: ICP, buying committee, MQL and SQL criteria, and what evidence is required to progress a deal. Then you build a single view of the funnel so both teams see the same pipeline stages and conversion rates. A fractional CMO should also improve the handoff process with enablement assets and clear follow-up expectations. This reduces wasted leads and makes spend easier to justify to leadership.
How do you avoid strategy without execution with a fractional CMO?
Strategy without execution happens when the fractional CMO is the only resource. The plan exists, but there is no capacity to build campaigns, produce creative, ship CRO tests, or run lifecycle. We solve this by pairing leadership with a full growth team that integrates as your internal staff. You get a weekly delivery cadence, a prioritised backlog, and specialists who can execute the work, so momentum builds rather than stalling after planning.
How is a fractional CMO different from a consultant?
A consultant often advises and hands over recommendations. A fractional CMO is accountable for outcomes and operates inside your business: setting priorities, aligning teams, and owning the ongoing decision-making rhythm. The best fractional CMOs also help build internal capability by establishing processes, dashboards, and playbooks. The practical difference is ownership. You should feel a clear change in focus, pace, and execution quality, not just more analysis.
What does a typical fractional CMO engagement cost?
Cost varies by scope, team size, and whether execution is included. Fractional CMOs are often priced to be meaningfully lower than a full-time executive package when you include salary, benefits, equity, and overhead. The more important question is value for money: whether you get clear direction, reliable execution, and measurable impact within your runway. A good engagement is transparent on scope, KPIs, and what will be delivered each week.
How quickly can we start and what do you need?
We can start quickly once access is in place. To begin, we typically need access to your analytics and CRM, ad accounts if relevant, key funnel definitions, and a point person for approvals. From there we run an audit, agree priorities, and start shipping improvements on a weekly cadence. If you want fractional CMO leadership with a team that can execute, book a call and we will map next steps. Book a call

Creator Content

Creator Content that integrates authentic influencer relationships with full funnel growth

Learn more

PPC

Access top PPC talent and strategies to boost growth and outsmart competitors

Learn more

App Store Optimisation

Improve app rankings and maximize installs with expert App Store Optimisation services

Learn more

Conversion Rate Optimisation

Maximize your conversions with our world-class conversion rate optimisation team

Learn more

Facebook Ads

Maximize your Facebook Ads with our expert team—achieve unprecedented results

Learn more

Retargeting

Re-engage unconverted leads with personalized retargeting—right message, right time

Learn more

Growth Marketing

Systematically grow your key metrics monthly with our growth marketing subscription

Learn more

Creative Production

Expert creative production of high-performance ads for any channel

Learn more

Landing Pages

Boost conversion rates with landing pages optimized through data-driven experimentation

Learn more

Hire Our Leading Digital Marketing Agency

Leave your details and our team will respond within 24 hours

  1. 1 ABOUT YOU
  2. 2 YOUR NEEDS
  3. 3 BOOKING
I agree to the Privacy Policy

Which of our services do you need?

Type

Size

Funding

We'll email you shortly
Prefer to call now?
USA
+1 (347) 657 3386
UK
+44 203 870 3186