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Fractional CMO Service That Builds a Growth Plan

Get senior marketing leadership plus an execution pod, so strategy becomes measurable pipeline and revenue improvements quickly.

Senior operators, hands-on delivery
Complete team in one package
Month-to-month, no lock-in
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What a fractional CMO covers

A fractional CMO service gives you senior leadership without the full-time cost and hiring risk. The job is to set direction, align teams, and build a repeatable growth engine: positioning, go-to-market priorities, channel strategy, and the operating cadence to execute. It also means getting marketing and sales aligned on definitions and handoffs, so pipeline is measurable. Done well, fractional CMO work combines rapid diagnosis with a practical 30-60-90 day roadmap.

Positioning and GTM direction

Clarify ICP, messaging, and offers, then define the go-to-market plan. This reduces wasted spend and helps every channel tell one consistent story.

Full-funnel priorities and KPIs

Set targets across awareness, pipeline, conversion, and retention. We focus on measurable outcomes like CAC, payback, and pipeline velocity, not activity metrics.

Team leadership and coordination

Lead internal marketers and external vendors with clear briefs and weekly execution. This prevents fragmented delivery and keeps work moving even during transitions.

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When you need senior leadership

Companies usually look for a fractional CMO when growth has stalled, the team lacks senior direction, or there is a leadership gap during hiring. Without clear prioritisation, teams run too many tactics at once and still cannot explain what drives results. We bring executive-level judgement, set the plan, and create an operating cadence that keeps work shipping. The focus stays on the few levers that move pipeline, revenue, and payback.
  • Clear priorities and ownership
  • Faster decisions and execution
  • Aligned funnel and KPIs

Strategy plus an execution pod

Many fractional CMO engagements fail because they stop at advice. We pair leadership with delivery, so the plan is implemented. You get a senior growth lead and a specialist pod that can execute across paid media, creative, lifecycle, CRO, and analytics. Work runs as weekly sprints with a prioritised backlog and clear owners. You keep flexibility with month-to-month terms and can scale capacity up or down as needs change.

Weekly sprint planning and delivery

Define the highest impact work each week and ship it. You get consistent momentum instead of long strategy cycles and slow implementation.

Cross-channel execution in one team

Run creative, paid, CRO, and lifecycle together, so messaging and measurement stay aligned. This reduces handoffs and speeds up learning.

Senior oversight on key decisions

Get executive-level judgement on budgets, channel mix, and positioning. We challenge assumptions and prioritise what improves growth economics.

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RevOps and measurement foundations

Fractional leadership only works when the numbers are reliable. We set up practical measurement and RevOps foundations so marketing and sales share one source of truth. That includes lifecycle stage definitions, lead routing, conversion tracking, and dashboards that connect spend to pipeline and revenue. We also identify stack bloat and simplify tools where possible. The result is faster decisions, clearer accountability, and fewer debates about attribution.

Funnel definitions and lead handoffs

Align MQL, SQL, and opportunity stages so teams know what good looks like. This improves follow-up, forecasting, and the quality of pipeline.

Tracking that supports decisions

Standardise UTMs, events, and conversions across channels. Reporting becomes stable enough to prioritise budget and tests with confidence.

Dashboards for CAC and payback

Build a clear view of spend, pipeline velocity, and payback. Leadership can see what is scaling efficiently and where the funnel is leaking.

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How Growthcurve delivers it

Our fractional CMO service is not a lone consultant. You get senior leadership plus a full growth pod, so strategy is executed without relying on inconsistent freelancers. The team integrates with your internal staff and tools, and work is delivered in weekly sprints. We keep incentives aligned with no commission on ad spend and flexible month-to-month terms. Reporting is transparent via a real-time dashboard, so leadership can see progress clearly.
  • Leadership plus delivery pod
  • No freelancer inconsistency
  • Transparent weekly reporting

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

Who this is a fit for

This is a fit for startups and growth-stage teams that have execution capacity but need senior direction, tighter prioritisation, and better measurement. It also works well during leadership transitions when momentum must not drop. It is not a fit if you want occasional advice without implementation, or if approvals and internal decision-making are too slow to support weekly iteration. Results compound when the team can ship consistently.
  • Best for growth-stage teams
  • Works during CMO transitions
  • Not for advice only
What is included in a fractional CMO service?
A fractional CMO service typically includes senior strategy, prioritisation, and team leadership. That means clarifying positioning, setting channel strategy, defining KPIs, and creating a cadence for delivery. The best engagements also cover operational alignment, such as funnel stage definitions and marketing and sales handoffs. If it is only advice, it tends to stall. We combine leadership with an execution pod so the plan is implemented.
How many days per week does a fractional CMO work?
Most companies use a fractional CMO for a part-time cadence, commonly a few days per week or a structured weekly commitment. The right level depends on how much needs to change and how fast you want to move. If you are rebuilding a funnel or launching a new channel mix, you may start heavier and then reduce once the engine is stable. We plan capacity around weekly sprints and outcomes, not time for its own sake.
When should we hire fractional versus full-time CMO?
Fractional leadership is a strong fit when you need senior direction but cannot justify, or do not yet need, a full-time executive. It is also useful during transitions or when you want to de-risk a hire. A full-time CMO makes sense when your marketing org is large, the strategy is stable, and you need a permanent internal leader across multiple functions. Fractional works best when speed, focus, and flexibility matter.
How do you align marketing and sales in practice?
We align teams by defining stages and expectations: what qualifies as an MQL and SQL, how leads are routed, and what response times are required. Then we build reporting around the shared funnel so performance is transparent. We also improve feedback loops. Sales insight informs targeting and messaging, and marketing improves enablement assets to support closing. The goal is pipeline quality and velocity, not just more leads.
What KPIs do you track for fractional CMO work?
KPIs depend on your model, but we focus on decision-grade metrics. For B2B, that often includes SQL rate, demo conversion, pipeline velocity, and revenue influence. For ecommerce, it can be CAC, contribution margin, and repeat purchase. We also track leading indicators like landing page conversion and creative performance so we can iterate weekly. Reporting is built to drive actions, not to look impressive in a slide deck.
Do you manage execution or only provide strategic guidance?
We manage execution. The common failure mode of fractional services is a good strategy that never ships because internal teams are stretched or vendors are fragmented. With Growthcurve, you get senior leadership plus a specialist pod that can execute across creative, paid, CRO, lifecycle, and analytics. Work is planned and delivered in weekly sprints with clear ownership, so momentum is consistent and results compound. Book a call
How do you avoid scope creep in a fractional engagement?
We prevent scope creep with a clear backlog, weekly prioritisation, and agreed success metrics. Each sprint has defined deliverables and the work is tied to the most important constraint in the funnel. If new priorities appear, we trade them off against the backlog rather than adding everything. This keeps the engagement focused and outcome-led. Month-to-month terms also keep accountability high because value must be delivered consistently.
What happens in the first 30 days working together?
The first 30 days focus on diagnosis and quick wins. We review positioning, channels, funnel conversion, and measurement, then produce a prioritised 30-60-90 day plan. In parallel, we start shipping improvements: campaign clean-up, landing page fixes, lifecycle basics, and a first batch of creative tests. You get a dashboard view of performance and weekly decision notes, so everyone understands what changed and why.
How is Growthcurve different from a freelance fractional CMO?
A freelance fractional CMO is often one person, which can create a gap between strategy and execution. You may still need to coordinate freelancers, agencies, and internal teams to get work done. Growthcurve pairs senior leadership with a full delivery pod and a real-time performance dashboard. That means faster shipping, more consistent output, and fewer handoffs. We also do not charge commission on ad spend, keeping incentives aligned.

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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