Growth agency for startups that builds repeatable traction
Full-funnel growth sprints across acquisition, activation and retention, tied to CAC payback and sustainable unit economics.
How startup growth really works
A growth agency for startups should help you find repeatable traction before you scale spend. That means auditing your product, positioning, funnel and tracking, then testing the highest-potential channels in short sprints. We use a channel discovery approach similar to the Bullseye Framework: explore multiple traction channels, pick a focused set to test, and double down on what proves efficient. The goal is to improve activation, CAC payback and retention, so growth is fundable and sustainable.
Channel discovery and focus
Test a short list of channels quickly, then commit budget and resources only when CAC and conversion are proven in real conditions.
Full-funnel optimisation
Improve the path from first click to activation, purchase or pipeline, so acquisition does not outpace onboarding and retention.
Measurement and learning cadence
Set clear events and dashboards, then run weekly sprints so experiments generate learning and compounding improvements.
Designed for startup constraints
- Fast traction, not busywork
- Focused tests across channels
- Clear progress for fundraising
Acquire users with controlled spend
Startups often scale acquisition before conversion and retention are ready, which inflates CAC and creates volatile performance. We build an acquisition mix that fits your stage: paid social and short-form creative for fast message testing, paid search for intent capture, and SEO for compounding demand. We keep spend disciplined by defining the right conversion events, testing in small increments, and scaling only when payback and cohort quality hold. Unlimited ad creative production helps you keep testing velocity high without burning the team out.
Paid social creative testing
Test hooks, angles and formats across Meta, TikTok and LinkedIn, scaling only the creatives that improve qualified sign-ups, demos or purchases.
Paid search and intent capture
Capture high-intent demand with tight keyword and landing page alignment, reducing waste from broad traffic that cannot convert.
SEO foundations for compounding
Build technical SEO and content clusters around buyer intent, so demand grows over time and acquisition is less dependent on paid budgets.
Improve activation, retention and LTV
For startups, the fastest way to unlock scale is often improving activation and retention. If new users do not hit the product's value moment quickly, acquisition gets expensive and churn hides the real problem. We use funnel analysis and session data to identify where users drop off, then run CRO and onboarding experiments. We also build lifecycle messaging and retention journeys so cohorts improve over time. This strengthens LTV, shortens payback, and makes growth more attractive to investors and future hiring plans.
Activation and onboarding fixes
Identify the 'magic moment' and remove friction with onboarding and funnel experiments, so more new users reach value quickly.
CRO for key conversion steps
Test landing pages, pricing pages and signup flows using clear hypotheses, improving conversion without simply increasing spend.
Lifecycle and retention programmes
Build behaviour-based nurture, education and win-back journeys, improving cohort retention and expanding revenue over time.
Replace freelancers with one team
- Avoid unreliable fractional teams
- One sprint cadence, faster delivery
- Scale specialists up or down
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Unlimited creative production included
- No commission on ad spend
- Monthly rolling engagement
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.