Growth agency UK teams use to scale revenue
Full-funnel growth across acquisition, conversion and retention, measured against CAC payback and lifetime value, not vanity metrics.
What a UK growth agency does
A growth agency UK teams hire should own outcomes across the full funnel, not just run one channel. That means diagnosing where growth is leaking, then fixing the system across acquisition, activation, conversion and retention. We start with a growth audit: tracking, funnel drop-offs, offer and messaging, channel mix, and CRM alignment. Then we run weekly experiments tied to business KPIs like CAC, payback period, retention and LTV, so decisions are evidence-led and growth becomes repeatable.
Full-funnel audit and roadmap
Audit your funnel and measurement to find the constraint, then build a 90-day plan focused on the highest impact levers.
Experimentation and optimisation cadence
Run weekly tests across creative, targeting and conversion paths, so learnings compound instead of resetting each quarter.
RevOps and attribution clarity
Align CRM, tracking and reporting so performance is tied to pipeline or revenue, not disconnected platform metrics.
Built for the full UK funnel
- One owner across the funnel
- Weekly delivery and learning
- Clear KPIs and accountability
Acquire demand, not just clicks
We build acquisition that fits your UK and international go-to-market. Demand capture channels like paid search and high-intent SEO bring in buyers actively researching, while paid social tests positioning and creative quickly. Where helpful, we layer in retargeting and lookalikes to improve efficiency. We optimise for meaningful outcomes: qualified leads, pipeline value, purchases, or activated sign-ups. Creative, targeting and landing pages are tested together so you avoid spending more on traffic that cannot convert.
SEO and technical foundations
Fix technical SEO and build intent-led content so your brand captures consistent demand from UK and global searches over time.
Paid media across key platforms
Run Google and paid social with rapid creative iteration, using clean conversion events to scale what drives revenue outcomes.
Creative production at speed
Keep testing velocity high with a steady flow of new ad concepts and variants, reducing creative fatigue and improving learning.
Convert and retain for sustainable growth
Scaling acquisition only works when conversion and retention are strong. We improve conversion with CRO and message match across ads, landing pages and offers, then build lifecycle programmes that lift activation and reduce churn. We track cohort quality and payback, so you know whether growth is healthy, not just bigger. This full-funnel approach is especially important in the UK market where budgets often need to be efficient and performance must stand up to board and investor scrutiny.
CRO and funnel experiments
Prioritise tests on key pages and steps using clear hypotheses, improving conversion rates without simply increasing spend.
Lifecycle and retention systems
Build onboarding, nurture and win-back flows that improve activation and reduce churn, strengthening LTV and payback.
Sales and marketing alignment
Align lead quality, handoffs and reporting in HubSpot or Salesforce so pipeline impact is visible and follow-up is consistent.
Privacy-first measurement by default
- Better decisions with clean data
- Less reliance on last-click
- Confidence scaling budgets
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Complete team in one package
- Unlimited creative production included
- No commission on spend
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.