Growth marketing consulting that turns data into revenue
We diagnose the biggest funnel constraint, then run weekly experiments across acquisition, CRO, and lifecycle to improve payback.
Full-funnel consulting
Growth marketing consulting should improve outcomes across acquisition, activation, retention, revenue, and referral, not just one channel. We map your funnel and unit economics, identify the biggest constraint, and build an experiment backlog prioritised by impact and effort. Then we execute in weekly sprints across paid, SEO, CRO, and lifecycle. Each test has a hypothesis, success metric, and decision rule so learning compounds and you can scale what works with confidence.
Constraint-led funnel diagnosis
Identify where value is lost across acquisition, activation, retention, and monetisation, so you focus effort on the one bottleneck that unlocks growth.
Experiment prioritisation frameworks
Score ideas by impact and effort using simple models like ICE, so you ship the highest-return tests first and avoid low-leverage busywork.
Unit economics guardrails
Optimise toward CAC payback and LTV, so growth stays profitable even as channels change, competition increases, and attribution gets noisier.
How consulting works
- Weekly sprint execution model
- Clear backlog and owners
- Fast learning and iteration
Acquisition and CRO
We improve acquisition by balancing demand capture and demand generation. That includes paid search and paid social testing, plus SEO and content that compounds over time. We then improve conversion through CRO: landing pages, onboarding, and key flows. Where possible we use behavioural analysis and structured tests to remove friction, increase activation, and reduce wasted spend. The goal is to scale acquisition without CPI or CPA rising faster than your LTV.
Paid channel testing plan
Structure tests across audiences, creatives, and offers, so you can scale winners cleanly and avoid messy learning that slows optimisation.
SEO and topic clusters
Build pages around buyer intent and objections, improving rankings and conversion with stronger message match between search queries and landing pages.
CRO on key journeys
Test messaging, UX, and offers on landing pages and onboarding flows, increasing conversion so you get more customers from the same traffic.
Retention and monetisation
Growth is fragile if it relies only on acquisition. We build retention and monetisation systems that lift LTV and improve payback. That includes lifecycle automation, segmentation, reactivation flows, and revenue expansion through better packaging, upsell paths, and pricing tests. We measure success through cohorts and unit economics, not email opens. For product-led motions, we focus on activation moments and in-product nudges that move users to value faster and reduce churn.
Lifecycle journeys by behaviour
Trigger onboarding, education, and win-back flows from user actions, increasing activation and retention without blasting the whole list.
Cohort-based churn reduction
Use cohort reporting and segmentation to find where drop-off starts, then test interventions that keep high-value users engaged longer.
Monetisation and pricing tests
Test packaging, upgrade prompts, and pricing points carefully, increasing revenue per customer while protecting conversion and long-term retention.
Tools and tracking
- Revenue-linked measurement setup
- First-party data focus
- Cohort reporting for confidence
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Consulting plus execution team
- Unlimited creative included
- Monthly rolling flexibility
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.