Hire a growth marketing expert to scale revenue
Get full-funnel experimentation across acquisition, conversion, and retention, tied to CAC payback and LTV for sustainable growth.
What a growth expert does
A growth marketing expert owns the full funnel, not just one channel. We start with market and competitor research, define your ICP and offer, then map your AARRR funnel to find the biggest constraint. From there we run a prioritised test backlog: channel experiments to acquire users, CRO to improve conversion, and lifecycle programmes to improve activation and retention. Every change is measured against unit economics, so you can scale what works with confidence.
Research and opportunity mapping
Analyse your category, competitors, and funnel data to identify the highest-ROI opportunities and the single constraint holding growth back.
Experiment design and prioritisation
Turn ideas into hypotheses with success metrics, then prioritise by impact and confidence so the team ships the tests most likely to move outcomes.
Unit economics and scale rules
Set guardrails like CAC payback and LTV:CAC so scaling decisions are grounded in profitability, not short-term conversion spikes.
How we work
- Weekly sprint delivery cadence
- Integrated growth pod model
- Backlog prioritised by impact
Acquisition across channels
We build acquisition in a way that can scale without becoming fragile. That includes paid social and paid search with structured testing, plus SEO and content that compounds over time. Creative is treated as a core lever, with continuous production and iteration so performance does not stall as audiences saturate. We also use first-party and zero-party data where available to improve targeting and lead quality. The goal is diversified growth, not dependence on one platform.
Paid media with test structure
Run campaigns designed for learning, separating intent, audiences, and creative angles so you can scale winners and cut waste quickly.
Creative production and iteration
Ship new hooks, formats, and offers weekly, expanding winning concepts across channels while preventing creative fatigue from flattening results.
Compounding organic acquisition
Build search-led content and landing pages that capture demand, reduce blended CAC, and strengthen conversion rates through clearer message match.
CRO, retention, and revenue
A great growth expert improves outcomes after the click. We run CRO using hypothesis-led testing across landing pages and key product flows, using behavioural data to remove friction and lift conversion. Then we build lifecycle systems across email, in-app, and push to increase activation, reduce churn, and expand revenue through upgrades and cross-sell. Segmentation is based on behaviour and value, so messaging stays relevant. This improves LTV and makes acquisition easier to scale.
CRO tied to funnel metrics
Test messaging, UX, and offers with clear success metrics, improving conversion rate and lowering CAC without needing higher bids or more traffic.
Lifecycle journeys by behaviour
Build onboarding and reactivation journeys triggered by user actions, improving activation and repeat usage while controlling frequency to avoid fatigue.
Expansion and monetisation playbooks
Identify high-intent and high-value cohorts, then trigger upgrade, cross-sell, and plan recommendations so revenue grows from your existing base.
What we measure
- Cohort retention and LTV
- CAC payback guardrails
- Revenue-linked funnel reporting
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Complete team, one package
- Unlimited creative included
- No commission on spend
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.