Growth marketing platform setup that drives measurable results
Unify tracking, automation and experimentation so you can improve CAC payback and scale growth with confidence.
What a growth platform is
A growth marketing platform is the system that lets you acquire, convert and retain customers without guesswork. It is not one tool. It is the combination of tracking, data, experimentation and lifecycle automation that turns marketing into a repeatable process. Done well, it connects channels to outcomes like CAC payback and LTV, so you can scale spend when performance holds and cut waste when it does not. The goal is fast learning, clear accountability and reliable reporting.
Tracking and data foundation
Define events and conversions clearly, then feed clean data into analytics so reporting reflects reality and supports weekly decisions.
Experimentation and optimisation loop
Run structured tests across creative and landing pages, measure impact, and scale winners so learnings compound rather than resetting monthly.
Lifecycle automation and retention
Trigger onboarding and nurture journeys from behaviour, improving activation and retention so LTV rises as acquisition scales.
Less tool chaos
- Clean events and reporting
- Faster decisions, less waste
- Weekly learning loops
Acquisition and channel layer
The platform must make acquisition scalable and comparable across channels. We set up paid search and paid social to learn quickly with clear conversion events, consistent naming and creative testing that isolates what drives results. We also build compounding demand capture through SEO and landing pages, so performance improves over time rather than relying only on paid spend. The platform layer connects channel activity to business outcomes, so you can see which workstreams improve payback and pipeline.
Paid media measurement standards
Unify conversion events, UTMs and naming conventions so paid search and paid social reporting is consistent and decisions are faster.
Creative production and testing
Ship new creative weekly, test hooks and proof points, and refresh systematically to reduce fatigue and improve efficiency at scale.
SEO plus landing page system
Build intent-led landing pages and content clusters that capture demand, improving inbound volume and reducing dependence on paid channels.
Data, CRO and lifecycle
Your growth marketing platform should reduce dependence on last-click attribution by making the funnel observable. We set up analytics and dashboards that track key stage movement and cohort performance, then run CRO to fix leaks on high-impact pages and flows. On the lifecycle side, we use segmentation and automation to reduce time to value, improve retention, and increase expansion. This keeps growth efficient as spend increases and channels change.
Dashboards for decision making
Build a single view of performance that ties spend to outcomes, so the team can act quickly when KPIs shift.
CRO on key journeys
Use behaviour data to prioritise tests and improve conversion, so existing traffic produces more qualified leads or revenue.
Lifecycle automation by segment
Trigger onboarding and nurture sequences based on user actions, improving activation and retention and increasing LTV over time.
Built for privacy
- First-party event tracking
- Cohort based decision making
- Less reliance on last click
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Complete team, one partner
- Unlimited creative production included
- No commission on spend
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.