Growth marketing subscriptions built for recurring revenue
We grow subscribers across acquisition, activation and retention, optimising trials, onboarding and lifecycle to improve LTV and payback.
Recurring revenue mechanics
Subscription growth is not just about acquiring new customers. It is about acquiring the right customers, getting them to the first value moment quickly, then keeping them engaged long enough for unit economics to work. We build growth marketing subscriptions programmes across the full funnel using a clear scoreboard: activation rate, churn, MRR, expansion revenue and payback. We start by mapping your plan structure and key drop-offs, then run weekly sprints across acquisition, onboarding and lifecycle to lift retention and LTV.
Plan and offer architecture
Align trial, freemium, annual prepay, and tiering to a single first value moment, so acquisition promises match what the product or box delivers.
Activation and onboarding flow
Instrument the onboarding journey, remove friction, and add nudges that move users to the first value action quickly, improving conversion into paying subscribers.
Retention and expansion loops
Build lifecycle triggers for renewals, upgrades, add-ons and reactivation, using behavioural segmentation so messaging stays relevant across cohorts.
Old way vs new
- Full-funnel subscription ownership
- Weekly sprint experimentation cadence
- Optimise to payback and LTV
Acquire the right users
Subscription brands win by matching acquisition to long-term value. We build paid and organic acquisition that prioritises customer quality: high-intent search and shopping queries, paid social prospecting with clear message match, and creator partnerships that deliver credible social proof. Creative is a core lever, so we run a weekly creative production and testing system across hooks, offers, and formats. We charge no commission on ad spend, keeping incentives aligned to payback and retention rather than budget size.
High-intent search capture
Target bottom-of-funnel queries and build landing pages that answer objections fast, so you acquire subscribers who understand the offer and churn less.
Paid social testing engine
Test audiences, hooks and offers with clean structures, then scale winners while refreshing creative to avoid fatigue and protect efficiency.
Creator and affiliate systems
Turn influencer content into a repeatable programme with clear briefs, tracked codes, and repurposing into ads, improving trust and widening reach.
Reduce churn and expand
Subscriptions are made or broken after checkout. We improve conversion rates through CRO and payment optimisation, then reduce churn with lifecycle marketing driven by behavioural data and customer preferences. For PLG and SaaS subscriptions, this includes onboarding sequences, feature education, upgrade prompts and win-back journeys. For consumer subscriptions, it includes post-purchase education, delivery expectation setting, pause and save flows, and loyalty or referral loops. We measure results through cohorts so retention and expansion are visible and actionable.
Checkout and pricing tests
Test trial length, annual prepay prompts, one-click upsells and payment options to improve conversion while keeping subscriber quality high.
Behaviour-triggered lifecycle journeys
Build triggers for drop-offs, inactivity, and usage milestones, delivering targeted messages that drive activation, reduce churn and support upgrades.
Churn prevention and win-back
Implement pause, down-sell, and save flows plus win-back sequences, so you retain revenue without discounting every cancellation.
Measurement that matters
- Cohort-based retention tracking
- Real-time dashboard visibility
- Weekly decision-led reporting
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Complete team in one
- Unlimited creative included
- No commission on spend
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.