Hire A Growth Marketer To Fix CAC And Activation
Get experiment-led acquisition, conversion, and retention improvements tied to unit economics, not vanity metrics or channel noise.
What growth marketers do
A strong growth marketer improves results by treating marketing as a system, not a set of channels. They diagnose where the funnel leaks, instrument the right events, and run weekly experiments to improve acquisition, activation, retention, referral, and revenue. The work spans paid search and social, SEO, landing page optimisation, onboarding flows, and lifecycle messaging. Most importantly, they connect everything to unit economics like CAC payback and LTV, so you can scale with confidence rather than chasing short-term metrics.
Full funnel experiment sprints
Run weekly sprints using prioritisation frameworks, clear hypotheses, and success metrics, so learnings compound and the team stops guessing what to try next.
Tracking and attribution setup
Define conversion events and cohorts in GA4 and product analytics, then report on quality outcomes like activated users or pipeline, not just clicks or signups.
Cross-functional execution
Work with product, sales, and engineering to ship tests, improve onboarding, and align messaging to the ICP, keeping growth tied to product reality.
Old way vs new way
- Weekly sprint delivery cadence
- Full funnel execution coverage
- Faster learning, less risk
What to look for
Hiring a growth marketer is hard because CVs rarely show whether someone can ship and learn fast. The best signal is an evidence trail: experiments they ran, what changed, and how they measured it. You want someone who understands the full funnel, can work with data, and can collaborate with product and sales without creating chaos. They should be comfortable with analytics and testing tools, but also with writing clear briefs, shaping messaging, and improving conversion paths.
Proof of shipped experiments
Ask for a small portfolio of tests: hypothesis, change, result, and what they learned. Look for disciplined iteration, not one lucky win.
Comfort with instrumentation
They should define events, build dashboards, and use cohort analysis to explain where growth comes from, even when attribution is imperfect.
Clear thinking on unit economics
They should talk about CAC payback, LTV, retention cohorts, and incrementality, and know when to scale versus when to fix the funnel first.
Why teams use Growthcurve
If you need results quickly, hiring a single growth marketer often creates a bottleneck. They still need creative, analytics support, and specialist channel execution to ship fast. Growthcurve gives you a complete marketing department in one package: senior growth operators plus specialist talent, unlimited ad creative production, and a real time performance dashboard. You get the benefits of a growth marketer, but with the resources to execute. It is monthly rolling, with no commission on ad spend.
Faster than one hire
Ship more tests per month with a team that covers strategy, creative, paid, SEO, CRO, and analytics, without waiting for multiple hires to ramp.
Cheaper than building in-house
Get a full growth function for less than the combined cost of a growth lead plus supporting specialists, tools, and management overhead.
Flexible resourcing as you scale
Scale specialist resources up or down as priorities change, avoiding the inconsistency of freelancers and the fixed cost of permanent headcount.
How Growthcurve delivers
- Embedded team, clear ownership
- Unlimited creative production
- No commission on spend
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Tools and measurement
- Real-time dashboard visibility
- AI tools accelerate learning
- Evidence-led decision making
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.