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International growth marketing to scale into new markets

Launch and optimise acquisition across regions with localisation, channel strategy and measurement that protects unit economics as you expand.

Fast market entry sprints
Evidence-led scaling decisions
Top 1% US/UK talent
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Market entry, done properly

International growth marketing succeeds when you treat expansion like a set of testable hypotheses, not a translation project. We start with market selection and readiness checks: ICP fit, competitive landscape, channel economics, and operational constraints like support and fulfilment. Then we build a launch plan that includes localisation, offer fit, and a measurement setup that separates signal from noise. You get a clear path to validate demand quickly and scale only when unit economics hold.

Market prioritisation framework

Score markets by demand, competition, willingness to pay and channel feasibility. Choose a first beachhead market with the best chance of fast validation and repeatable acquisition.

Localisation beyond language

Adapt positioning, proof, pricing and offers to local buying behaviour. Ensure landing pages, checkout and support flows match local expectations and reduce conversion friction.

Measurement and guardrails

Set targets for CAC, payback and retention by market. Track performance by geo and cohort so scaling decisions are based on profitable growth, not blended averages.

Plan expansion

Avoid costly expansion mistakes

International expansion can burn budget fast when campaigns are launched without local insight and clean measurement. We focus on fast validation: prove the offer, prove the channel, then scale. By structuring tracking and reporting by geo and cohort, you can see whether growth is real and profitable, not hidden by blended averages. This protects your team from over-expanding and lets you invest where the evidence is strongest.
  • Market tests before scaling
  • Geo and cohort visibility
  • Unit economics guardrails

Global acquisition across channels

We build an acquisition mix that works across regions, balancing speed with compounding growth. Paid media provides fast signal on positioning and offers, while SEO and content build sustainable demand capture in each market. We structure campaigns by geo, language and intent so performance is readable and budgets can be shifted safely. Creative production is continuous, which matters when different markets respond to different hooks, proof points and formats.

Paid media by region

Run search and paid social by market with separate budgets, creatives and conversion goals. Scale winners while keeping control of CAC and avoiding a single blended campaign that hides issues.

International SEO foundations

Build country and language page strategy, technical basics and content that matches local intent. Focus on qualified demand, not generic traffic that does not convert.

Creative testing at volume

Test multiple angles, proofs and formats to match local buyers. Unlimited creative production lets you keep pace with learning and prevent performance drops from fatigue.

Scale acquisition

Retention and expansion by market

International growth marketing is not only acquisition. We improve activation, retention and expansion by tailoring lifecycle messaging, onboarding and offers to local expectations. That includes regional segmentation in CRM and lifecycle tools, localised nurture, and conversion optimisation on key pages. We also monitor cohort quality by market so you do not scale into regions that look good on top-line volume but underperform on retention or payback.

Lifecycle segmentation by geo

Segment users by country, language and behaviour, then trigger journeys that match their context. This improves activation and retention without over-communicating or sending irrelevant messaging.

Conversion optimisation per region

Test landing pages, checkout and onboarding with regional hypotheses. Small changes like proof, pricing display and trust cues can materially improve conversion in different markets.

Cohort quality and payback

Track retention, LTV and CAC by market to avoid scaling unprofitable regions. Use these insights to reallocate budget and prioritise the geos that compound best.

Improve LTV

Execution speed without hiring

International growth often stalls because teams cannot hire and coordinate the specialists needed: paid media, creative, analytics, SEO and lifecycle. Growthcurve gives you a complete marketing department in one package, integrating like in-house and moving in weekly sprints. You can scale resources up or down by market as priorities change, without rebuilding your org chart. That is how you move faster than in-house builds and typical agencies.
  • Complete team in one package
  • Weekly sprint delivery
  • Scale support per market

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

Aligned incentives, global visibility

Global growth is hard to manage when reporting is fragmented and agency incentives are misaligned. We provide a real-time performance dashboard so you can compare markets, channels and cohorts quickly. We also do not charge commission on your ad spend, keeping spend recommendations aligned to outcomes. Engagements are monthly rolling, so you keep flexibility as you learn which regions deserve investment.
  • No commission on ad spend
  • Real-time global reporting
  • Monthly rolling flexibility
What is international growth marketing, in simple terms?
International growth marketing is the process of acquiring and retaining customers across multiple countries while keeping CAC, payback and retention healthy. It combines market entry strategy, localisation, channel execution and measurement. The goal is not to launch everywhere. It is to validate one or two markets quickly, learn what works, then scale with a repeatable playbook and clear unit economics by region.
How do you choose which markets to enter first?
We prioritise markets using a scorecard: demand signal, competitive intensity, pricing power, channel availability, and operational constraints like support coverage. We also look at where your current inbound interest already comes from. The first market should be a beachhead where you can validate fast and build a playbook. Expansion works best when each new market is an iteration, not a restart.
What needs to be localised beyond translation?
Translation is the easy part. Most of the lift comes from localising positioning, proof and trust cues, pricing presentation, and offers that match local buying behaviour. You also need to consider local channels and creative norms. What works as a hook in one market may underperform elsewhere. We test and adapt quickly so localisation is evidence-led, not opinion-led.
How do you structure campaigns and reporting by country?
We separate budgets and reporting by geo and often by language, so you can read performance without blended noise. That includes campaign structure, landing pages and conversion goals that are consistent across markets. We also monitor cohort quality by region: activation, retention and revenue, not just CPA. This makes it easier to scale winners and pause markets that look good on volume but fail on payback.
Which channels work best for international growth marketing?
It depends on your ICP and stage, but common levers include paid search for demand capture, paid social for fast testing and reach, and SEO for compounding demand over time. Retargeting and lifecycle messaging help convert interest into revenue efficiently. We build a channel mix that can be compared market by market. Then we shift budget based on unit economics, not channel preference.
How do you avoid scaling unprofitable international markets?
We use unit-economics guardrails per market: CAC, payback, retention and LTV. We also review cohorts by acquisition source to ensure scaling is based on real customer value, not short-term conversion. If a market underperforms, we diagnose whether the issue is offer fit, channel mix, pricing or conversion friction. Then we test fixes before committing more budget.
How long does it take to validate a new market?
Validation speed depends on product type, sales cycle and budget, but you can usually get early signal within weeks through focused paid tests and localisation experiments. Clear success metrics are essential, so you know what evidence counts. We aim to make a decision quickly: scale, iterate, or stop. This prevents slow expansions that drain team attention without delivering learning or growth.
Do you support international SEO and regional site structures?
Yes. International SEO requires a clear page strategy by market and language, plus technical foundations that help search engines understand location and intent. We focus on pages that capture qualified demand and convert. We also connect SEO work to conversion and retention outcomes, not just rankings. The aim is compounding acquisition that remains profitable as you expand.
Why use Growthcurve for international growth marketing?
International growth needs a coordinated team across paid media, creative, analytics, SEO and lifecycle. Growthcurve provides a complete marketing department in one package that integrates like in-house and runs weekly sprints. You get transparency via a real-time dashboard, no commission on ad spend, and a monthly rolling engagement. That keeps incentives aligned and lets you scale support as markets prove out.

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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