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Marketing agency growth consultant for predictable pipeline growth

We diagnose funnel leaks and install an experiment system to grow leads, close rates and retention without guesswork.

Evidence-led growth roadmap
CRM and funnel optimisation
Weekly testing cadence
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Fix the funnel leaks

Most agencies do not have a lead problem, they have a funnel problem: traffic that does not convert, leads that do not qualify, proposals that stall, and accounts that churn before expanding. We map your full journey using AARRR thinking and identify the one or two constraints that will unlock growth. Then we deliver a prioritised backlog with clear owners, metrics and timelines. This gives you focus and predictable progress instead of scattered activity.

Acquisition and lead quality

Audit SEO and paid traffic by intent, then tighten ICP targeting and offers. Improve conversion paths so more visitors become qualified booked calls, not low-fit enquiries.

Activation and sales velocity

Reduce friction from click to call to proposal. Improve page messaging, booking flows, and follow-up sequences so leads do not go cold and deals move forward faster.

Retention and expansion motions

Build renewal and upsell systems using clear success milestones and account reviews. Use NPS and referral mechanics to turn happy clients into repeatable pipeline.

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From opinions to systems

Many agency growth initiatives fail because decisions are made by instinct: new ads, a new website, a new offer, then nothing sticks. We replace that with an operating system: clear hypotheses, a prioritised backlog, and weekly experiments tied to funnel metrics. With clean measurement and consistent review, you build repeatable plays for acquisition, sales and retention. That is how growth becomes predictable instead of seasonal.
  • Hypothesis-led growth roadmap
  • Weekly experimentation cadence
  • Cross-funnel KPI accountability

Build predictable lead generation

A growth consultant should not just suggest channels. We design an acquisition system that blends demand capture and demand creation, so you are not reliant on one platform or one offer. Expect LinkedIn and search strategy for high-intent buyers, retargeting and nurture for mid-funnel warming, and clear qualification so sales time is protected. We also connect performance to the CRM so you can see which sources drive revenue, not just leads.

SEO and content for intent

Create service and use-case pages that rank and convert. Use content that answers buyer objections and captures demand, then route visitors into booking and nurture flows.

LinkedIn ads and ABM plays

Target the right roles and companies with clear offers and proof. Use ABM segmentation and landing pages built for decision makers, not generic traffic.

Email nurture and retargeting

Warm leads with sequences tied to real intent and stage. Use retargeting to support the sales cycle, with frequency controls to avoid wasted spend and fatigue.

Grow pipeline

Improve close rate and LTV

Agency growth breaks when sales and delivery are not productised. We help you sharpen positioning, create offer packages that are easier to buy, and build sales enablement that reduces stalls. Then we design retention and expansion motions that increase LTV through clear success milestones and account planning. This is where growth becomes sustainable: better quality deals, higher win rates, and a stronger referral loop.

Positioning and offer packaging

Clarify ICP, outcomes and proof, then package services into clear tiers. Reduce proposal complexity so buyers can decide faster and sales conversations stay focused.

CRM and sales process tightening

Set stages, SLAs and follow-up rules in HubSpot or Salesforce. Build playbooks for discovery, objections and proposals to prevent deals stalling in the pipeline.

Retention and referral mechanics

Install renewal rhythms, quarterly reviews and expansion triggers. Use NPS, case study capture and referral asks to turn satisfied clients into a consistent growth channel.

Increase win rate

Deep measurement, practical actions

If you cannot trust your numbers, you cannot scale. We connect the full funnel from first touch to revenue using GA4 and CRM reporting, then focus on the few metrics that guide decisions: booked calls, show rate, win rate and retention. Where it is useful, we add cohort views and controlled tests to validate what is truly driving uplift. You get clarity on what to do next, not reporting theatre.
  • Full-funnel measurement clarity
  • Incrementality-minded decisioning
  • Actions from weekly reviews

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

More leverage than hiring

Hiring a senior growth lead plus channel specialists is expensive and slow, and a single consultant often cannot execute at pace. Growthcurve gives you a complete growth team in one package, integrating like internal staff. You get strategic direction, creative production and performance execution with transparent reporting. It is also monthly rolling, so you can keep momentum without a long-term contract.
  • Complete team, one retainer
  • 10x faster than hiring
  • Monthly rolling flexibility
What does a marketing agency growth consultant actually do?
A marketing agency growth consultant improves how your agency acquires, closes and retains clients. The work usually starts with a funnel audit, then a prioritised roadmap that targets the biggest constraint. Expect improvements to positioning, acquisition channels, conversion paths, sales process and retention motions. The focus is measurable outcomes like booked calls, win rate, revenue and churn, not more activity for its own sake.
How do you diagnose where the agency is stuck?
We map the journey from first touch to renewal and expansion, then look for the biggest drop-offs. Common issues include service pages that do not convert, low-quality leads from ads, slow follow-up, or proposals that lack differentiation. We validate with data from analytics and CRM, plus qualitative insight from sales calls and client feedback. Then we pick one or two levers to fix first.
What growth framework do you use for agencies?
We often use AARRR as a practical structure: acquisition, activation, retention, revenue and referral. It forces clarity on how prospects become customers and how customers become advocates. The framework is not the deliverable, it is how we organise priorities. It helps ensure you are not over-investing in acquisition while ignoring activation, retention and expansion that drive LTV.
How do you improve lead quality, not just volume?
Lead quality improves when messaging, targeting and qualification align. We sharpen ICP and outcomes, then adjust offers and landing pages so the right buyers self-select. On paid channels, we refine targeting and creative to match decision maker intent. On inbound, we build service pages and content that address real buying questions. We also add qualification steps that protect sales time without killing conversion.
Can you help with sales enablement and CRM setup?
Yes. Many agencies lose deals due to unclear process: slow response, inconsistent discovery, and proposals that are hard to compare. We help define stages, SLAs, and follow-up rules in your CRM, and build playbooks for discovery and objections. We also connect marketing source data to pipeline and revenue so you can see which channels and offers actually close. This improves forecasting and budget allocation.
How do you increase retention and client expansion?
Retention improves when clients see progress and understand what success looks like. We build success milestones, reporting cadence and account review rhythms that reduce surprises. For expansion, we add triggers and playbooks for upsell and cross-sell based on results, timing and needs. We also use NPS and referral asks to turn satisfied clients into a repeatable acquisition channel.
What data and tools do you need from us?
At minimum, we need access to your CRM and analytics so we can connect marketing activity to pipeline. That could include GA4, ad platforms, and your CRM such as HubSpot. If you have additional data in spreadsheets or BI, we will use it, but we keep the approach practical. The goal is decision-grade measurement that supports weekly actions, not a complex rebuild that delays progress.
How quickly should we expect to see results?
You can often see early improvements within weeks from fixing obvious leaks: better service pages, clearer offers, faster follow-up and improved ad targeting. Larger gains usually compound over a few months as the experiment system runs. We set expectations by funnel stage and agree leading indicators, such as booked calls and win rate, so you can track momentum before longer-term retention and referral effects mature.
Why choose Growthcurve over a solo consultant?
A solo consultant can provide direction, but agency growth usually needs execution across creative, paid, analytics and lifecycle. Growthcurve gives you a complete team that integrates like internal staff and ships weekly. You get unlimited creative production included, transparent reporting through a real-time dashboard, and no commission on ad spend. Engagements are monthly rolling, so you keep flexibility while moving faster.

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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