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Marketing agency in the UK for full-funnel growth

We scale UK acquisition and retention with paid, SEO, CRO, and lifecycle, measured against payback and revenue outcomes.

Complete team in one
Unlimited creative included
No commission on spend
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UK growth strategy

Choosing a marketing agency in the UK is easier when you start from the constraint. Is the issue demand, conversion, or retention? We begin with a full-funnel audit: channel mix, offers and messaging, landing pages, and tracking quality. Then we translate findings into a prioritised backlog of experiments, with clear owners and success metrics such as CAC payback, pipeline, and cohort retention. You get a practical plan that guides weekly execution, not a one-off deck.

Funnel and unit economics audit

Diagnose where growth leaks: traffic quality, conversion, or retention. Define payback and LTV guardrails so scaling decisions stay commercially grounded.

Experiment backlog and cadence

Turn insights into a weekly sprint backlog across channels, creative, and on-site improvements, so learning compounds and priorities stay clear.

Measurement and reporting clarity

Align events and definitions so everyone reads the same numbers, reducing debate and helping teams act quickly when performance shifts.

Build the plan

How delivery works

You get an embedded growth pod that runs weekly sprints. We start with a focused audit, agree success metrics, and build a single prioritised backlog across paid, creative, CRO, lifecycle, and analytics. Each week we ship changes, review results, and decide what to scale or stop. This model avoids slow agency cycles and keeps your team aligned around outcomes, with clear ownership and visible progress.
  • Weekly sprint execution cadence
  • Single backlog, clear owners
  • Fast feedback and iteration

Paid, SEO, and creative

UK markets are competitive, so performance depends on creative throughput and clean testing. We run paid media across Google, Meta, TikTok, and LinkedIn with structured experiments on audiences, offers, and creatives. Creative production is continuous to prevent fatigue and improve message match. In parallel, we build organic acquisition through technical SEO and intent-led content that compounds. The goal is a channel mix that grows efficiently and reduces dependence on any single platform.

Paid media built for learning

Structure campaigns to isolate what drives results, so you can scale budgets without losing performance when platforms re-optimise.

Creative testing pipeline

Ship weekly variations across hooks, proof, and offers, increasing the chance of finding winners and reducing ad fatigue in saturated audiences.

Technical SEO and topic clusters

Fix crawl and page performance issues, then publish intent-led clusters that improve qualified traffic and conversion over time.

Scale acquisition

CRO, CRM, and analytics

Many UK teams can drive clicks, but struggle to turn traffic into revenue. We improve conversion through CRO on key landing pages and flows, focusing on message match, proof, and friction reduction. We then build lifecycle and CRM journeys that lift activation and retention, using behavioural triggers rather than generic blasts. Measurement is built around first-party data and clear event definitions, so performance decisions stay reliable as cookies decline and platform reporting shifts.

Landing page and journey testing

Run hypothesis-led tests on high-traffic pages and steps to increase conversion rate and raise revenue from the same media and SEO investment.

Lifecycle automation and segmentation

Build onboarding, nurture, and win-back flows triggered by user behaviour, improving retention and LTV so acquisition can scale sustainably.

Privacy-first reporting foundations

Strengthen first-party tracking and dashboards so stakeholders can trust what is working and make faster budget decisions with less noise.

Improve conversion

Commercial alignment

Many agencies take a percentage of ad spend, which can push budgets up without improving outcomes. We charge no commission on your ad spend, so incentives stay aligned with performance. You also get a real-time dashboard and weekly narrative reporting, making it clear what changed, what we learned, and what we will do next. That transparency helps stakeholders stay aligned and decisions happen faster.
  • No commission on spend
  • Real-time performance dashboard
  • Decision-led weekly reporting

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

Why Growthcurve

Growthcurve gives you a complete marketing department in one package, without the hiring overhead. Our specialists have scaled startups to 9-figure valuations and we integrate like internal staff to move quickly. Unlimited ad creative production is included and we charge no commission on ad spend. We have produced ads for Coinbase globally and our clients have raised over $700M in funding. Engagement is monthly rolling for flexibility.
  • Complete team in one
  • Top 1% US/UK talent
  • Unlimited creative included
What should a marketing agency in the UK deliver monthly?
A strong UK agency should deliver more than reports. You should see shipped work across the funnel: new creative tests, campaign improvements, landing page or CRO changes, lifecycle journeys, and clearer tracking. Reporting should explain what changed and what to do next. If you only receive a slide deck and a list of metrics, you are paying for commentary rather than growth. Ask to see weekly outputs and owners.
Which channels are most effective for UK customer acquisition?
It depends on your audience and economics, but common mixes include Google Search for intent, Meta and TikTok for scalable demand capture and creation, LinkedIn for B2B targeting, and SEO for compounding acquisition. For some brands, influencer and digital PR can support awareness. We start with channels that can be measured against payback, then expand once conversion quality and creative testing are stable.
How do you approach paid search and PPC in the UK?
We focus on capturing high-intent demand while maintaining quality. That means clear account structure, strong ad to landing page match, and disciplined testing of keywords, ads, and offers. We also monitor query quality so spend does not drift into low-value traffic. Where automation is used, we put guardrails in place and measure performance against conversion quality and payback, not just platform CPA.
Can you help with SEO and content for UK markets?
Yes. We treat SEO as an acquisition channel that needs technical foundations and intent-led content. Work typically includes technical fixes, site structure improvements, and content clusters that map to how buyers actually search. We also focus on conversion from organic traffic, not just rankings. That means improving landing pages, adding proof, and aligning content with offers so SEO contributes to pipeline or revenue rather than vanity traffic.
How do you improve conversion rates without redesigning everything?
CRO starts with diagnosing friction and message mismatch on the pages that matter most. We prioritise a small set of high-impact pages and flows, then run hypothesis-led A/B tests around proof, clarity, and reduced steps. This approach avoids long redesign cycles. You get incremental improvements that compound, and learnings that can be applied across the site, ads, and emails for consistent messaging and higher conversion.
How do you handle tracking changes and privacy requirements in the UK?
We aim for decision-grade measurement built on first-party data. That includes clear event definitions, consistent tracking, and reporting that connects marketing activity to outcomes like revenue or qualified pipeline. Attribution will never be perfect, so we do not rely on one dashboard view. We use cohort trends and structured tests where appropriate to avoid scaling spend based on noisy signals.
What does the first month look like when we start?
In the first month we onboard, audit, and start shipping. We review channel performance, creative, landing pages, lifecycle flows, and tracking, then agree success metrics and a prioritised backlog. Initial tests and improvements begin within the first few weeks. You should see clearer reporting and a predictable cadence quickly. The goal is fast learning and visible progress, not a long discovery phase.
Do you work on retainers, and can we cancel anytime?
We work on a monthly rolling basis rather than long-term contracts. That keeps engagement flexible and encourages accountable delivery. Scope is aligned to a weekly sprint cadence, so you know what is being worked on and why. We also do not take commission on ad spend, which helps keep incentives aligned. Commercial terms should support outcomes, not lock you into slow delivery.
Why choose Growthcurve as your marketing agency in the UK?
Growthcurve is built for teams that want a complete growth function without hiring overhead. You get specialists across paid, creative, CRO, lifecycle, and analytics, working like an embedded team with weekly sprints. Unlimited ad creative production is included and we charge no commission on ad spend. With a real-time dashboard and monthly rolling terms, you get speed, transparency, and flexibility. Book a call

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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