Marketing and growth that compounds week after week
A full-funnel growth team that experiments fast, improves unit economics, and builds repeatable acquisition, activation, and retention loops.
Full team, one monthly fee
Evidence-led testing, not opinions
Scale resources up or down
Full-funnel growth strategy
Marketing and growth only works when the whole funnel is connected. We set a clear North Star metric, map Pirate Metrics (AARRR), and build a testing roadmap using prioritisation frameworks like ICE. Expect a practical plan across TOFU demand generation, MOFU education, and BOFU conversion, with clear hypotheses, success criteria, and instrumented tracking. You get a team that behaves like an internal growth pod, moving from insight to execution quickly without long hiring cycles.
North Star and AARRR plan
Align stakeholders on one measurable growth goal, then translate it into acquisition, activation, retention, revenue, and referral milestones with owners, timelines, and targets.
Experiment backlog and cadence
Create a weekly experimentation cadence with hypotheses, required assets, tracking specs, and stop or scale rules so learning compounds instead of resetting each month.
CRO and LTV economics
Improve conversion rates and payback by tightening landing page messaging, onboarding flows, and pricing tests while tracking CLTV:CAC and churn cohorts.
How we work
We integrate like your in-house growth team, with clear owners, weekly goals, and a shared dashboard. Work starts with measurement: event tracking, attribution constraints, and a baseline read on CAC, payback, and retention by cohort. Then we ship in sprints, balancing quick wins (creative, landing pages, offers) with compounding work (SEO, lifecycle, product-led onboarding). You get faster execution than typical agencies, without the overhead of hiring a full department.
- Weekly sprint execution cadence
- Shared performance dashboard
- Measure, test, then scale
Acquisition that scales
We combine demand capture with demand generation so you are not dependent on one channel. On the paid side, we build structured account hygiene, creative testing, audience and bidding experiments, and incrementality checks to understand what is truly driving growth. On the organic side, we run SEO growth hacking that blends technical fixes (Core Web Vitals, schema) with distribution and link velocity through partnerships and PR-style placements. The goal is lower CAC and more predictable pipeline, not vanity traffic.
Paid social and search testing
Run creative and landing page experiments, build lookalike and intent audiences, and use clear scale rules for budgets while protecting efficiency as spend rises.
Content and distribution system
Plan TOFU content around high-intent topics, then amplify via newsletters, webinars, podcasts, and syndication so great assets earn reach beyond your website.
SEO foundations and authority growth
Fix technical SEO, improve on-page structure, and grow off-page signals with targeted backlink outreach and community seeding to lift rankings sustainably.
Retention and revenue loops
Growth is fragile if retention is leaky. We build lifecycle marketing that uses zero-party and first-party signals to personalise journeys without relying on third-party cookies. That includes progressive profiling, onboarding prompts, behavioural email sequences, in-app messaging, and win-back flows informed by RFM and cohort analysis. We also pressure-test monetisation with pricing, packaging, and upsell paths so LTV grows alongside acquisition. The output is a system that reduces churn, increases activation, and improves payback period.
Activation and onboarding optimisation
Shorten time-to-value with guided onboarding, event-based triggers, and A/B tested activation paths tied to a single activation definition across teams.
Lifecycle automation and segmentation
Use behavioural segmentation and RFM to trigger messages that feel timely and relevant, including renewals, expansion nudges, and win-back sequences.
Referral and viral mechanics
Design double-sided incentives and sharing moments that fit the product, then measure k-factor and referral conversion so referrals become a predictable lever.
Modern measurement
Attribution is harder post iOS changes and cookie loss, so we design measurement you can trust. That means server-side tagging where appropriate, consistent event naming, and a pragmatic view of platform reporting. We use holdouts and incrementality tests when the budget allows, and we focus decision-making on leading indicators tied to revenue, not vanity metrics. The result is marketing and growth programmes that scale with confidence because they are grounded in evidence.
- Privacy-first tracking approach
- Incrementality over last-click
- Metrics tied to payback
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
What you get
You get a complete marketing department in one package: strategy, performance marketing, creative, analytics, and lifecycle. We provide unlimited ad creative production, and we do not charge commission on ad spend. The team is built from top-tier US and UK talent and can scale up or down as your priorities change. Engagements run on a monthly rolling basis so you can move fast without being locked into long contracts.
- Unlimited creative production included
- No ad spend commission
- Monthly rolling engagement
What does marketing and growth mean in practice?
It is the discipline of improving every stage of the funnel using data, experimentation, and fast execution. That includes acquisition (paid and organic), activation (onboarding and first value), retention (lifecycle and product loops), revenue (pricing and upsell), and referral (sharing and incentives).
The focus is on repeatable systems, not one-off campaigns. Each initiative starts with a hypothesis, a measurement plan, and a clear decision rule to stop, iterate, or scale.
How do you prioritise which growth experiments to run?
We build an experiment backlog and score it using a simple framework like ICE: impact, confidence, and ease. Impact connects to your North Star metric and unit economics; confidence comes from evidence such as user research, funnel data, and prior tests; ease considers build effort, creative needs, and tracking complexity.
This keeps teams focused on the few tests most likely to move results, rather than spreading effort across dozens of low-leverage ideas.
What metrics do you track for full-funnel growth?
We track a small set of metrics that connect activity to outcomes: CAC and payback, activation rate, retention cohorts and churn, CLTV:CAC, and revenue per user or account. Depending on the product, we may also monitor DAU or MAU, time-to-value, and NPS as supporting signals.
The key is consistency: agreed definitions, reliable event tracking, and a dashboard that shows trends by channel, cohort, and segment.
How do you handle attribution after iOS changes?
We assume platform attribution is directionally useful but not a single source of truth. Where appropriate, we implement server-side tagging, consistent UTMs, and event-based tracking to reduce data loss and improve signal quality.
For bigger decisions, we use methods like holdout tests, geo splits, or incrementality experiments to estimate true lift. This prevents over-scaling channels that look good in dashboards but do not add incremental growth.
Can you help lower CAC without killing volume?
Yes. Lower CAC usually comes from a combination of better creative, tighter offer and landing page alignment, and improved audience quality, not just bid changes. We test creative angles systematically, improve conversion rate through CRO, and add qualification where it increases win rate.
We also build organic demand over time with SEO and distribution so paid media is not carrying the whole acquisition burden. The aim is efficient scale, not a sudden volume drop.
What does a strong retention programme look like?
A strong retention programme is built on segments and triggers, not newsletters. We start with cohort analysis to identify where users churn and what behaviours predict retention. Then we create lifecycle journeys using behavioural email, in-app messaging, and push notifications aligned to those moments.
We incorporate RFM style segmentation and win-back sequences, and we continuously test messaging, timing, and incentives. The goal is steady churn reduction and expanding LTV.
How do you use zero-party and first-party data?
We collect zero-party data through progressive profiling, quizzes, calculators, and surveys where it improves the experience, then combine it with first-party behavioural signals like events, heatmaps, and session replays. This enables more relevant onboarding, better personalisation, and sharper segmentation.
The practical outcome is higher conversion rates and stronger retention because messages and offers match intent. We keep it privacy-first and only collect what is needed to create value.
Do you support product-led growth and viral loops?
Yes. For PLG, we focus on shortening time-to-value, clarifying activation, and building self-serve upgrade paths. That may include onboarding experiments, feature gating, lifecycle prompts, and improvements to the in-product paywall or pricing page.
For viral and referral loops, we design double-sided incentives and sharing moments that fit the product. We measure referral conversion and the k-factor so the loop is engineered, not hoped for.
How is Growthcurve different from typical agencies?
We operate as a dedicated growth pod that integrates with your team and ships weekly, rather than a slow, channel-siloed service. You get a complete marketing department in one package, including unlimited creative production, with no commission on ad spend.
Engagements run on a monthly rolling basis, so you can scale support up or down as priorities change. The focus is evidence-led execution that reduces guesswork and improves unit economics.
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Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.
Why Growthcurve
Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.