A marketing company built for measurable revenue growth
Full-funnel strategy and execution across acquisition, conversion and retention, with clear reporting that ties activity to outcomes.
What a marketing company should do
A marketing company should not just run campaigns. It should build a repeatable system that creates demand, captures it efficiently, and improves retention so growth compounds. That means connecting strategy, execution, and measurement across the full customer journey. The difference between busy marketing and effective marketing is accountability. We align work to clear outcomes like qualified pipeline, conversion rate, CAC payback and LTV, then run a consistent test-and-learn cadence to improve performance over time.
Strategy tied to outcomes
Define the funnel, targets and constraints first, then choose channels and tactics that are credible for your market and goals.
Execution across the funnel
Ship campaigns, creative, landing pages and lifecycle journeys together, so gains in acquisition are not lost to poor conversion or churn.
Measurement you can act on
Build clean tracking and dashboards that show what is working, what is not, and where to invest next to improve payback.
Stop paying for activity
- Outcomes over vanity metrics
- Constraint-led growth roadmap
- Weekly experiments and iteration
Demand generation and capture
Most companies need both demand generation and demand capture. Demand gen builds awareness and preference through content, SEO, social and partnerships. Demand capture converts existing intent through paid search, high-intent landing pages, and strong offers. We build a channel mix that matches your sales cycle and unit economics, then test creative and messaging quickly to find what resonates. The goal is not traffic for its own sake, but qualified demand that converts and is profitable to scale.
SEO and content foundations
Build topic clusters and conversion-focused content that captures demand at the point of search and compounds results over time.
Performance media execution
Run paid search and paid social with clean tracking, fast creative iteration and clear targeting, optimising for revenue outcomes not clicks.
Offers and lead capture
Improve conversion with sharper offers, better message match and friction reduction, turning paid and organic traffic into leads or sales.
Conversion, retention and growth loops
Acquisition is only one part of growth. A strong marketing company improves conversion rate and retention so you can scale without CAC rising faster than revenue. We run CRO across key pages and funnels, then build lifecycle programmes that increase activation, repeat purchase, and expansion. We also design growth loops where existing customers fuel new demand through referrals, reviews and customer proof reused across channels. This creates more stable, compounding growth versus relying on constant increases in ad spend.
CRO and funnel optimisation
Identify drop-offs, prioritise tests, and improve message match, proof and flow so more visitors become customers at the same spend.
Lifecycle marketing programmes
Build onboarding, nurture, win-back and upsell journeys that increase activation and retention, improving payback and lifetime value.
Referral and advocacy systems
Create mechanisms that encourage sharing and reviews, turning customer satisfaction into a reliable acquisition channel over time.
Get the team you actually need
- Complete team in one
- Scale specialists on demand
- Monthly rolling flexibility
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Unlimited creative production included
- No commission on spend
- Proprietary AI marketing tools
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.