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Mobile growth agency for profitable app user growth

We scale installs, activation, and LTV using ASO, user acquisition, and retention programmes measured by cohorts.

Unlimited creative production included
No commission on spend
Real-time performance dashboard
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5 Star Agency

Mobile growth strategy

A mobile growth agency should optimise the whole system, not just buy installs. We start with your business model and North Star metrics, then map the funnel from acquisition to activation, retention, and monetisation. Next we define cohort guardrails such as payback window, day-based ROAS, and retention targets, so scale decisions are grounded in unit economics. You get a sprint roadmap that prioritises the biggest constraint and turns learnings into repeatable growth.

North Star and guardrails

Define the metrics that govern scale, such as payback period and cohort ROAS, so acquisition does not outpace retention and revenue.

Funnel mapped to events

Map the journey from ad click to key in-app events, so you can see where users drop and what to improve first.

Weekly sprint experiment plan

Prioritise UA, ASO, onboarding, and lifecycle tests by impact and confidence, then ship consistently to compound learnings fast.

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How we work

We run mobile growth in weekly sprints with a shared backlog and clear owners across UA, creative, ASO, and analytics. Each sprint ships measurable changes: new creatives, campaign experiments, store tests, or lifecycle improvements. We review results using cohort reporting so decisions are tied to retention and revenue, not short-term platform metrics. This operating model keeps momentum high and prevents growth from stalling when one channel plateaus.
  • Weekly sprint execution cadence
  • One backlog across funnel
  • Cohort-led decision making

UA and creative testing

We run user acquisition across the channels that reliably scale mobile apps: Apple Search Ads, Google App campaigns, and paid social across Meta, TikTok, and Snap. Campaign structure is designed for learning, not noise, with clear separation by intent, audience, and creative angle. Creative is treated as the biggest performance lever, with continuous production and testing so the account does not stall as audiences saturate. Optimisation is tied to cohort outcomes, not platform vanity metrics.

Channel mix by intent

Capture high-intent demand with Apple Search Ads and Google, then expand with paid social once onboarding and retention can support additional volume.

Creative pipeline and iteration

Produce and test new angles and formats weekly, scaling winners and retiring losers quickly to keep CPIs and quality stable at higher spend.

Cohort-led optimisation

Optimise towards activation and monetisation events, using cohort ROAS and payback windows, so installs translate into revenue not churn.

Scale UA

ASO, activation, retention

Sustainable mobile growth comes from improving the store funnel and the in-app funnel together. We run ASO to improve discoverability and store conversion through keyword research, listing copy, and visual asset testing. Then we work on activation and engagement by improving onboarding, tracking feature adoption, and building lifecycle programmes across push, in-app messaging, and email where appropriate. This reduces churn, improves LTV, and makes paid acquisition more scalable.

ASO and store conversion

Improve rankings and listing conversion with keyword mapping and asset tests, so you earn more organic installs and lower blended acquisition costs.

Onboarding and activation tests

Reduce time-to-value by testing onboarding steps and prompts, increasing the share of users who reach key events in the first sessions.

Lifecycle re-engagement journeys

Trigger messages based on behaviour and churn risk, improving repeat usage without notification fatigue through segmentation and frequency control.

Improve retention

Measurement for mobile

Mobile measurement is harder post-privacy changes, so we focus on instrumentation and decision-grade reporting. We align MMP and analytics setup with your key events, then build cohort views for retention and revenue. We also account for iOS-specific constraints like SKAdNetwork and focus on trends and tests that reduce reliance on fragile attribution. The goal is a setup you can trust when scaling budgets.
  • MMP and event alignment
  • Cohort retention reporting
  • SKAN-aware optimisation

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

Why Growthcurve

You get a complete marketing department in one package, built to execute quickly across mobile creative, UA, ASO, and lifecycle. We include unlimited creative production and charge no commission on ad spend, keeping incentives aligned as budgets grow. Our team integrates like internal staff and works on a monthly rolling basis, so you avoid long-term lock-in while still moving fast. You also get a real-time dashboard for visibility.
  • Unlimited creative included
  • No commission on spend
  • Monthly rolling engagement
What does a mobile growth agency actually do?
A mobile growth agency drives full-funnel growth for mobile apps: acquisition, activation, retention, and monetisation. That includes user acquisition across major ad platforms, App Store Optimization, onboarding improvements, and lifecycle messaging. The difference from a channel-only mobile agency is the focus on unit economics and cohorts. We optimise towards retention, revenue, and payback so you do not scale installs that churn quickly.
How do you approach mobile user acquisition and scaling?
We start with a clean campaign structure and a testing plan for creatives, audiences, and offers. Channels typically include Apple Search Ads, Google App campaigns, and paid social across Meta, TikTok, and Snap. Scaling happens only when cohorts meet agreed guardrails like payback window and day-based ROAS. This prevents the common mistake of scaling based on CPI alone, which often hides poor retention and weak monetisation.
Do you handle ASO for Apple App Store and Google Play?
Yes. ASO is a core lever because it improves discoverability and store conversion, which helps every paid and organic source. We run keyword research, optimise titles and descriptions, and test visual assets like icons and screenshots. We also align ASO messaging with the best-performing ad angles, so users see a consistent promise from ad to store to first session. That typically improves conversion and lowers blended acquisition cost.
How do you improve activation and onboarding for apps?
We map the onboarding journey to identify the earliest point users reach meaningful value, then run tests to reduce friction and shorten time-to-value. This can include changing steps, prompts, and content, plus improving permission timing. Success is measured by activation event rates and early retention cohorts, not just completion rate. The goal is more users reaching key behaviours that predict long-term retention and monetisation.
What retention tactics do you use without spamming users?
Retention comes from relevance and timing. We build segmentation based on behaviour and churn risk, then trigger lifecycle journeys through push and in-app messaging. We add frequency control so users do not receive too many prompts. We also test content and offers by segment, focusing on driving repeat usage and feature adoption rather than constant incentives. The outcome is improved retention and LTV without damaging ratings or trust.
How do you measure performance with iOS privacy changes?
We focus on instrumentation and cohort reporting. That means aligning an MMP and analytics setup to your key events, then tracking retention and revenue by cohort rather than relying on a single attribution view. For iOS, we account for SKAdNetwork constraints and use trends, campaign structure, and testing to validate what is working. The aim is decision-grade measurement that supports scaling budgets responsibly.
Which metrics matter most for mobile growth decisions?
The most useful metrics connect acquisition to long-term value. We typically track CPI and CAC alongside activation rate, retention by cohort, revenue per user, LTV, and payback period. For subscription apps, trial conversion and churn are critical. We also monitor creative performance and funnel drop-offs to guide testing. This ensures spend scales only when retention and monetisation support it, keeping growth sustainable.
What does a typical first month look like with you?
The first month usually covers access and measurement alignment, a funnel and creative audit, and a prioritised sprint backlog. We then start shipping: new creatives and UA tests, ASO quick wins, and at least one activation or lifecycle improvement. You should expect clearer reporting tied to cohorts and unit economics, plus early learnings on what drives quality users. Scale comes after we validate cohort health, not before.
Why choose Growthcurve as your mobile growth agency?
You get a complete marketing department in one package, built for fast execution across UA, creative, ASO, and lifecycle. We include unlimited creative production and do not charge commission on ad spend, keeping incentives aligned. Engagements are monthly rolling, and we integrate like your internal team with a weekly sprint cadence. You also get a real-time performance dashboard for visibility and faster decision making. Book a call

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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