Mobile Marketing Agency For Installs, Retention, And LTV
We grow mobile apps end-to-end with ASO, paid UA, lifecycle retention, and measurement designed for privacy-first attribution.
Full funnel mobile growth team
Unlimited creative production included
Real-time performance dashboard
ASO and store conversion
A strong mobile marketing agency does not treat ASO as a one-off task. We run ongoing app store optimisation across iOS and Android: keyword research, metadata updates, localisation where it matters, and store listing conversion improvements. We improve conversion by iterating icons, screenshots, and messaging, then validating changes through structured testing. This increases organic visibility, improves installs per impression, and lifts the efficiency of paid UA because your store page does more of the selling before the first open.
Keyword research by intent
Prioritise high intent keywords and long-tail variants, mapped to your positioning, so organic installs come from users likely to activate and retain.
Metadata and localisation updates
Refresh titles, subtitles, and descriptions with semantic coverage and clear benefits, then localise for priority markets to improve relevance and conversion.
Store listing asset testing
Iterate icons and screenshot sequences and validate with store experiments, so conversion lifts are proven and rolled out safely rather than guessed.
Mobile growth, end to end
Mobile marketing breaks when acquisition is separated from product and retention. We run mobile growth as a single system: ASO improves organic efficiency, paid UA scales learning, and lifecycle work increases LTV so budgets can rise without breaking economics. Our approach is sprint-based and evidence-led, so you get a steady cadence of experiments and improvements rather than sporadic bursts. This helps teams break through growth ceilings in saturated categories and privacy-constrained environments.
- ASO, UA, and retention together
- Cohort quality over installs
- Sprints with weekly shipping
Paid UA in a privacy world
Paid user acquisition is harder post-ATT, but it is still scalable with the right structure and measurement. We run Apple Search Ads, Google App campaigns, and paid social and DSP channels where appropriate, using creative-led testing and value-based optimisation once baselines are established. We work with SKAdNetwork reporting and cohort measurement, and we use incrementality checks when attribution is noisy. Unlimited ad creative production is included, so you are not capped by asset throughput as you scale.
Channel mix and testing cadence
Test ASA and Google App campaigns alongside paid social, with a clear weekly plan for creative, bidding, and audience changes to build repeatable acquisition.
SKAN and cohort-based optimisation
Optimise to privacy-safe signals and conversion events, using cohort reporting to judge quality, not just installs, as platform attribution becomes less precise.
Fraud and waste controls
Use structured placements, exclusions, and attribution guardrails to reduce low-quality traffic, keeping spend concentrated on sources that produce real users.
Retention and monetisation loops
Installs are not the goal, profitable users are. We improve retention and revenue by building lifecycle programmes and product loops that raise Day 7 and Day 30 retention and increase trial-to-paid or purchase conversion. This includes push and in-app messaging, segmentation, re-engagement campaigns, onboarding experimentation, and offer testing. For subscription and IAP apps we work on pricing, packaging, and paywalls. The output is better LTV, stronger LTV-to-CPI ratios, and more headroom to scale paid acquisition.
Lifecycle messaging and CRM
Build segmented push and in-app messaging journeys in tools like Braze or Iterable, targeting activation milestones and churn risk to reduce drop-off.
Onboarding and habit loop testing
Run structured onboarding tests that improve time-to-value and repeated use, raising retention and improving the quality signal that feeds UA optimisation.
Paywall and monetisation optimisation
Test paywalls, trials, bundles, and pricing, focusing on trial-to-paid and ARPU uplift so revenue scales alongside installs, not months later.
A team without hiring
Building a mobile growth function in-house usually means multiple specialist hires across performance, creative, analytics, and CRM. That is slow and costly, and early teams often become stretched. Growthcurve gives you a complete marketing department in one package, integrating like internal staff and scaling resources up or down as needed. You are not locked into long-term contracts because the engagement is monthly rolling, which keeps execution accountable and flexible.
- Complete mobile team included
- Integrates like in-house
- Scale up or down
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Aligned incentives and tools
Mobile marketing agencies often add fees that scale with spend, which can reward bigger budgets more than better outcomes. Growthcurve charges no commission on ad spend, keeping incentives aligned to CPI efficiency and LTV growth. We also use proprietary AI marketing tools and a real time performance dashboard to speed up creative iteration, diagnose channel issues, and track cohort performance. This reduces guesswork and helps teams make faster decisions under privacy constraints.
- No commission on spend
- AI tooling accelerates testing
- Real time cohort reporting
What does a mobile marketing agency typically cover end to end?
A mobile marketing agency usually covers acquisition, conversion, retention, and monetisation for iOS and Android. That includes ASO, paid user acquisition, creative production, attribution and analytics, and lifecycle CRM such as push and in-app messaging.
The best partners connect these pieces into one system. Installs are only useful if cohorts retain and generate value, so strategy should link CPI to activation, retention, and LTV rather than optimising on short-term volume.
How do you measure performance after ATT and IDFA loss?
We use privacy-safe measurement with a mix of SKAdNetwork reporting, platform data, and cohort analytics. Where possible, we align conversion events to meaningful outcomes like onboarding completion, trial start, or purchase, then judge performance by cohort value.
Because attribution is imperfect, we avoid making decisions on one dashboard alone. We compare channel results to blended outcomes and use incrementality checks when budgets are meaningful and signal is noisy.
Which paid channels work best for mobile user acquisition?
The right channel mix depends on category, geography, and monetisation model. Apple Search Ads often performs well for high intent users, while Google App campaigns can scale across search and inventory. Paid social and certain DSPs can add volume when creative is strong.
We prioritise channels that match your target user and unit economics, then scale only when CPI and cohort value hold. Creative testing and measurement quality usually matter more than channel selection.
How do you run creative testing for mobile app ads?
We run creative as a testing system with weekly batches. We test different hooks, value propositions, product demonstrations, and social proof, then produce more variants of winners to scale without fatigue.
Unlimited ad creative production is included, so creative throughput does not become the bottleneck. We track leading indicators like scroll-stopping rate and click behaviour, then connect them to downstream cohort outcomes, not just install volume.
Can you improve retention as well as installs?
Yes. Retention is often the main lever for sustainable growth because it improves LTV and gives you more headroom to spend on acquisition. We work on onboarding, lifecycle messaging, and re-engagement campaigns, using segmentation to target users by intent and churn risk.
We measure improvements in Day 7 and Day 30 retention and activation milestones. If the product needs changes, we surface clear recommendations so marketing and product work in the same direction.
Do you support subscription and in-app purchase monetisation?
Yes. For subscription and IAP apps we focus on the conversion path from install to payer. That includes paywall and trial design, offer testing, pricing and packaging experiments, and messaging that reduces drop-off at key moments.
We optimise towards revenue and LTV, not just installs. This often includes improving segmentation so the right users see the right offers, and ensuring measurement links marketing cohorts to monetisation outcomes.
Which attribution tools do you work with for mobile apps?
We commonly work with mobile measurement partners such as AppsFlyer, Adjust, and Singular, alongside product analytics tools like Firebase, Amplitude, or Mixpanel. The exact setup depends on your stack and privacy requirements.
Our focus is making the data usable for decisions: clean event schemas, consistent naming, and reporting that shows cohort quality and value. Tool choice matters less than correct implementation and disciplined measurement practices.
What does onboarding and lifecycle CRM include in practice?
Onboarding and lifecycle CRM includes push notifications, in-app messages, and user journeys that guide users to value quickly. We build flows based on behavioural triggers such as abandoned onboarding, feature discovery, trial expiry, and inactivity.
We segment users by intent and predicted value, then personalise messaging and timing to reduce churn. The aim is to plug leaky buckets and improve retention and monetisation, which reduces the effective cost of acquisition over time.
What happens in the first month with Growthcurve mobile?
We start with an audit of ASO, paid UA accounts, creative, and measurement. Then we define success metrics and cohort targets, implement quick tracking and store listing improvements, and begin a weekly testing cadence across creative and campaigns.
You get access to a real time performance dashboard so stakeholders can see what shipped and what changed. If you want a mobile marketing agency that moves quickly and stays accountable to LTV, book a call to begin.
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Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.
Why Growthcurve
Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.