Mobile User Acquisition That Scales Profitably, Not Just Installs
We grow net-new users with disciplined testing, privacy-safe measurement, and creative velocity built for long-term LTV.
What UA really means
Mobile user acquisition is the system for bringing net-new, valuable users into your app at a cost that makes sense. It includes paid channels like Meta, Google app campaigns, TikTok, Snapchat, and Apple Search Ads, plus organic levers like ASO and web-to-app funnels. The goal is not installs at any price. The goal is users who activate, retain, and monetise so LTV stays comfortably above CAC. We run UA as a full funnel, connected to onboarding, retention, and monetisation.
Paid UA across key networks
Launch and optimise campaigns across major mobile channels, choosing placements by audience fit and intent. We optimise to in-app events and value, not just low CPI installs.
Direct-to-store and web-to-app
Use direct-to-store when intent is high, and web-to-app funnels when education and trust are needed. Deferred deep links ensure the post-install experience matches the promise.
ASO to raise organic share
Improve store discoverability and conversion with keyword strategy, localisation, and creative testing on icons and screenshots. Strong ASO increases blended efficiency as paid scales.
Why UA stops working
- Scale users who retain
- Reduce wasted acquisition spend
- Improve payback confidence
How we scale efficiently
Scaling UA is a sequencing problem: build measurement, find winning creative angles, prove retention quality, then expand channel and geo mix. We start by defining your value events and activation milestone, then set up clean attribution and reporting. Next we run structured creative tests and audience experiments, with rules that prevent wasted spend and fatigue. Once we see stable cohort signals, we scale budgets and diversify into additional networks and placements so growth is not dependent on one platform.
Event setup and targeting
Define the events that matter: registration, activation, trial start, purchase, and renewal. Then optimise campaigns to those signals so platforms learn towards quality users.
Creative engine and testing plan
Produce high volumes of assets and test by angle, hook, and format. We track performance by placement and segment to scale winners and refresh before fatigue hits.
Channel and geo diversification
Expand from core networks into additional inventory when it improves scale or efficiency. We localise messaging and funnels so new markets convert and retain.
Measurement that holds up
In a privacy-constrained landscape, UA reporting can overstate performance. We build a measurement stack that combines MMP attribution, SKAN-friendly reporting, and cohort dashboards. Where possible, we add incrementality tests to estimate true net-new lift and spot cannibalisation of organic traffic. We then report in the language that matters to founders and finance: payback window, cohort LTV, retention curves, and contribution margin. This makes scaling decisions faster and safer.
Cohort dashboards and KPIs
Track D1, D7, and D30 retention, revenue per user, and payback by channel and campaign. This reveals which sources create durable users, not just installs.
Incrementality and lift estimation
Use holdouts or geo tests to estimate true lift and reduce wasted spend. Incrementality helps you scale budgets with confidence when attribution is noisy.
Value-based optimisation loops
Feed value signals back into campaigns so bidding and targeting improve over time. This shifts optimisation from CPI to revenue and retention outcomes.
How Growthcurve runs UA
- Unlimited creative, faster learning
- Embedded team, ships weekly
- Transparent reporting and dashboards
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Who this is for
- Best for profitable scaling
- Works with strong tracking
- Not for CPI-only goals
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.