Paid Media Agency Built for ROAS, CAC, and Payback
We plan, launch, and optimise paid campaigns across search and social, with creative testing and reporting tied to revenue.
What a paid media agency does
A paid media agency plans, buys, and optimises advertising across platforms like Google Search and Shopping, Meta, LinkedIn, TikTok, display, and video. The job is not just launching campaigns. It is making paid acquisition predictable by improving targeting, bidding, creative, landing pages, and measurement. Strong agencies treat performance as a system: they structure accounts for testing, use data to allocate budget, and report outcomes like CAC, payback, and pipeline instead of platform vanity metrics.
Search and Shopping performance
Build scalable account structures with keyword strategy, match type control, and conversion-led bidding. Improve Quality Score through better ad relevance and landing pages, and separate brand vs non-brand for clarity.
Paid social and creative testing
Run audience and creative experiments across Meta, LinkedIn, TikTok, and Snap. Use custom audiences, lookalikes, and event optimisation while keeping creative velocity high to avoid fatigue.
Programmatic, video, and retargeting
Use display, YouTube, and CTV where it fits the funnel and budget. Build retargeting that supports consideration, not spam, and manage frequency, placements, and incremental lift.
Why paid media stops working
- More predictable CAC and payback
- Higher conversion from paid traffic
- Less waste from misattribution
Full-funnel paid media strategy
Paid media performs best when each channel has a clear job. We run top-of-funnel campaigns to create demand and feed your retargeting pools, mid-funnel campaigns to educate and qualify, and bottom-funnel campaigns to convert high intent. We pair media with conversion rate optimisation so post-click experience matches the promise of the ad. Then we reallocate budget weekly based on evidence, not opinion, balancing reliable winners with controlled exploration of new audiences and formats.
TOFU reach with clear learning goals
Use broad targeting and strong creative to generate signal and learn which angles resonate. Track cost per engaged visit and assisted conversions so awareness spend is not treated as wasted spend.
MOFU education and qualification paths
Retarget with proof, comparisons, and demos that reduce perceived risk. Use lead forms or landing pages built for conversion, with friction matched to deal size and intent.
BOFU conversion and efficiency tuning
Capture high intent with search, remarketing lists, and strong offer alignment. Improve conversion rate through landing page testing, better tracking, and tighter audience exclusions.
Measurement that survives attribution noise
Platform reporting is useful, but it is not the full truth. We set up measurement that helps you make budget decisions with confidence: consistent UTMs, clean conversion events, and reporting that covers blended performance. Where possible, we use multi-touch views and incrementality thinking to understand what is truly driving growth. This reduces wasted spend, prevents over-crediting retargeting, and keeps optimisation aligned to real business outcomes like CAC, payback, and pipeline.
Conversion tracking and event hygiene
Ensure the right events fire once, in the right place, with clear naming. Better data improves bidding performance and stops teams arguing about which dashboard is correct.
Attribution beyond last click
Use assisted conversion views, cohort trends, and where practical incrementality tests. This helps you judge upper-funnel and prospecting spend without relying on platform self-attribution.
Portfolio budget allocation weekly
Allocate spend across channels like a portfolio: protect winners, test new angles, and scale based on evidence. This avoids overreacting to short-term volatility.
How Growthcurve delivers
- Unlimited creative, faster testing
- No spend commission fees
- Real-time dashboard and sprints
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Who this is for
- Best for growth-stage teams
- Requires weekly testing cadence
- Not set-and-forget management
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.