Paid search marketing that drives qualified leads and revenue
We build and optimise PPC that matches intent, improves Quality Score, and hits CAC and ROAS targets consistently.
Strategy and account build
Paid search marketing works best when it is built around intent. We map queries to the funnel, separating brand, non-brand, competitor, and problem aware searches. Then we build a clean structure with themed ad groups, strong message match, and landing pages that answer the query directly. This approach improves click-through rate and Quality Score, reduces wasted spend from irrelevant traffic, and creates a foundation for reliable optimisation as volume grows.
Intent-led keyword mapping
Group keywords by what the user is trying to do, not just by product. This keeps ads relevant and helps you set the right targets for CPA and ROAS.
Match types and negatives
Control traffic quality with match types and a disciplined negative keyword process, reducing spend on low-intent searches and improving conversion rate over time.
Landing page message match
Align ad copy and landing pages to the same promise and proof points, so users see exactly what they searched for and take the next step faster.
How we work
- Weekly optimisation sprint cadence
- Shared dashboard and backlog
- Integrates with your team
Bidding and optimisation
Once the structure is right, performance comes from consistent optimisation. We set up conversion tracking, define primary and secondary actions, then choose bidding strategies that match your goals: target CPA, target ROAS, maximise conversions, or manual control where needed. We run A/B tests across ad copy and extensions, refine search terms weekly, and improve Quality Score through relevance and landing page experience. The result is better efficiency at scale, not short-term spikes.
Smart bidding with guardrails
Use automated bidding where data supports it, with budget caps and clear goals so machine learning optimises towards qualified conversions rather than cheap volume.
Search term hygiene weekly
Review search terms, add negatives, and expand winners to keep relevance high. This protects Quality Score and reduces spend on mismatched queries.
Ads and extensions testing
Continuously test headlines, descriptions, and extensions to improve CTR and conversion rate, then roll learnings into new variants without pausing momentum.
Remarketing and full funnel
Paid search is strongest when it is connected to the rest of the funnel. We build remarketing audiences to re-engage visitors who did not convert, and we tailor messaging by page depth, product interest, and intent. For ecommerce, we structure Shopping and feed work alongside search to capture high-commercial queries. For lead gen, we use conversion-focused landing pages and call strategies. This keeps acquisition efficient and increases conversion rates from existing traffic.
High-intent remarketing
Re-engage past visitors with tailored ads based on pages viewed and actions taken, capturing more revenue from the same click volume without raising bids.
Shopping and feed optimisation
Optimise product feeds, titles, and bidding structure so Shopping and Performance Max support search demand capture with clearer control over profitability.
Lead gen conversion systems
Improve form and call conversion with landing page testing, qualification questions, and tracking that ties leads to pipeline outcomes, not just submissions.
What you get
- Unlimited creative production included
- No commission on spend
- Scale resources on demand
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
- Monthly rolling engagement
- Evidence-led optimisation approach
- Faster than hiring in-house
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.