Paid search marketing that drives qualified leads and revenue
We build and optimise PPC that matches intent, improves Quality Score, and hits CAC and ROAS targets consistently.
No ad spend commission
Unlimited creative production
Real-time performance dashboard
Strategy and account build
Paid search marketing works best when it is built around intent. We map queries to the funnel, separating brand, non-brand, competitor, and problem aware searches. Then we build a clean structure with themed ad groups, strong message match, and landing pages that answer the query directly. This approach improves click-through rate and Quality Score, reduces wasted spend from irrelevant traffic, and creates a foundation for reliable optimisation as volume grows.
Intent-led keyword mapping
Group keywords by what the user is trying to do, not just by product. This keeps ads relevant and helps you set the right targets for CPA and ROAS.
Match types and negatives
Control traffic quality with match types and a disciplined negative keyword process, reducing spend on low-intent searches and improving conversion rate over time.
Landing page message match
Align ad copy and landing pages to the same promise and proof points, so users see exactly what they searched for and take the next step faster.
How we work
We operate like an internal paid search team. Week one focuses on tracking, structure, and quick wins. Then we move into weekly sprints: ship ad variants, review search terms, refine targeting, and run landing page tests. You see priorities and progress in a shared dashboard, with decisions anchored to CPA, ROAS, and pipeline quality. This is built to be faster than typical agencies and less costly than hiring a full in-house function.
- Weekly optimisation sprint cadence
- Shared dashboard and backlog
- Integrates with your team
Bidding and optimisation
Once the structure is right, performance comes from consistent optimisation. We set up conversion tracking, define primary and secondary actions, then choose bidding strategies that match your goals: target CPA, target ROAS, maximise conversions, or manual control where needed. We run A/B tests across ad copy and extensions, refine search terms weekly, and improve Quality Score through relevance and landing page experience. The result is better efficiency at scale, not short-term spikes.
Smart bidding with guardrails
Use automated bidding where data supports it, with budget caps and clear goals so machine learning optimises towards qualified conversions rather than cheap volume.
Search term hygiene weekly
Review search terms, add negatives, and expand winners to keep relevance high. This protects Quality Score and reduces spend on mismatched queries.
Ads and extensions testing
Continuously test headlines, descriptions, and extensions to improve CTR and conversion rate, then roll learnings into new variants without pausing momentum.
Remarketing and full funnel
Paid search is strongest when it is connected to the rest of the funnel. We build remarketing audiences to re-engage visitors who did not convert, and we tailor messaging by page depth, product interest, and intent. For ecommerce, we structure Shopping and feed work alongside search to capture high-commercial queries. For lead gen, we use conversion-focused landing pages and call strategies. This keeps acquisition efficient and increases conversion rates from existing traffic.
High-intent remarketing
Re-engage past visitors with tailored ads based on pages viewed and actions taken, capturing more revenue from the same click volume without raising bids.
Shopping and feed optimisation
Optimise product feeds, titles, and bidding structure so Shopping and Performance Max support search demand capture with clearer control over profitability.
Lead gen conversion systems
Improve form and call conversion with landing page testing, qualification questions, and tracking that ties leads to pipeline outcomes, not just submissions.
What you get
You get a complete performance team around PPC, not a single channel manager. That includes keyword and landing page strategy, ad copy and creative production, conversion tracking, and ongoing optimisation. We do not charge commission on ad spend, and you can scale support up or down as needs change. The goal is an account that is clean, measurable, and built to compound results rather than requiring constant resets.
- Unlimited creative production included
- No commission on spend
- Scale resources on demand
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Why Growthcurve
We are built for speed and accountability. Senior operators set the strategy, and specialists execute fast across search, creative, and CRO. Engagements are monthly rolling, so you are not locked into long contracts, and our incentives stay aligned because we do not take commission on ad spend. You get evidence-led decisions, rapid testing, and a system that can outperform slow in-house hiring cycles.
- Monthly rolling engagement
- Evidence-led optimisation approach
- Faster than hiring in-house
What is paid search marketing and how does the auction work?
Paid search marketing is a PPC model where you bid to show ads when someone searches for relevant terms. Placement is not only about who bids the most. Google and Bing also consider Quality Score, which is driven by ad relevance, expected click-through rate, and landing page experience.
In practice, the best accounts win by matching intent closely, improving message match, and tracking conversions properly, so you can afford to bid competitively without paying inflated costs.
How do you choose keywords for high-intent searches?
We start with intent mapping: problem, solution, comparison, and brand queries. We look for terms that signal action, such as pricing, alternatives, near me, or best for. We then build a list that balances volume and competitiveness.
From there, we structure by theme and landing page so each ad group has tight relevance. This improves Quality Score, reduces wasted spend, and makes performance easier to scale predictably.
Which match types should we use in PPC campaigns?
Match types control how closely a search must match your keyword. Exact and phrase are usually best for controlling quality and learning quickly. Broad can work when conversion tracking is strong and you have a disciplined negative keyword process.
We typically start tighter to protect spend, then expand where we see profitable search terms in the report. The right answer depends on your budget, sales cycle, and how much noise you can tolerate while learning.
How do you improve Quality Score and lower CPCs?
Quality Score improves when ads and landing pages match the search intent. We tighten ad groups, write ads that mirror the query language, and ensure the landing page answers the search with clear proof and a fast path to conversion.
We also test copy and extensions to raise CTR, and we remove irrelevant search terms with negatives. Over time, better relevance and engagement can reduce CPCs and improve impression share at the same spend.
Do you recommend smart bidding like target CPA or ROAS?
Often yes, but only when tracking and conversion volume are strong enough. Smart bidding can adjust bids in real time based on signals like device, location, time, and query context. That can improve efficiency, especially at scale.
We set guardrails: clear goals, conversion definitions, and budget controls. If data is limited, we may use manual bidding or a hybrid approach until the account has enough learning to let automation work reliably.
What conversion tracking do you set up for paid search?
We start by defining primary conversions that represent real business value, such as purchases, qualified leads, or booked calls. Then we set secondary conversions to help optimisation, such as form starts or key page views, without letting them inflate reporting.
We ensure tracking is consistent across ads and analytics, with clean UTMs and proper attribution settings. For lead gen, we aim to connect leads to pipeline outcomes so optimisation is based on quality, not volume.
How do you use remarketing with paid search marketing?
Remarketing re-engages people who already visited but did not convert. We build audiences based on intent signals such as pricing page views, product pages, time on site, and previous conversions. Then we tailor messaging to the stage they are in.
This usually improves conversion rate because the audience is warmer. It also helps protect overall ROAS by capturing more value from the traffic you have already paid for, without needing to increase bids.
How quickly can we expect results from paid search?
Paid search can generate demand quickly, but stable performance comes from iteration. In the first couple of weeks, you should see improvements from structural fixes, tracking cleanup, and stronger message match. More meaningful gains usually come as we test and learn across ads, keywords, and landing pages.
We set expectations based on your budget, competition, and sales cycle. The priority is to build a system that compounds results rather than chasing short-term volatility.
What makes Growthcurve different from PPC agencies?
You get a complete growth team, not just a media buyer. We combine paid search marketing with conversion and creative support so message match carries through to the landing page. We include unlimited creative production and we do not charge commission on ad spend.
Engagements are monthly rolling, and we integrate like your internal team with a shared dashboard. The focus is evidence-led optimisation that improves CAC and ROAS over time.
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Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.
Why Growthcurve
Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.