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Paid Social Agency Built For Predictable, Full Funnel Growth

Launch and scale paid social with faster testing, stronger creative, and clear measurement tied to CAC, LTV, and revenue.

Unlimited ad creative included
No commission on spend
Real-time performance dashboard
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Account audit and strategy

Paid social performance is usually blocked by one of three things: weak creative, messy tracking, or a funnel that does not convert. We start with an audit across Meta, TikTok, LinkedIn, YouTube, and other relevant platforms to map what is working, what is overlapping, and where budget is being wasted. Then we define a practical plan for campaign structure, audience taxonomy, funnel sequencing, and testing cadence. You get clear priorities and a weekly rhythm for shipping and learning.

Campaign architecture and budgets

Restructure accounts for clearer learning and control, with a deliberate split across prospecting and retargeting and pacing rules that protect efficiency.

Audience and funnel sequencing

Build audiences using first-party signals, lookalikes, and retargeting windows, then sequence messages by stage so cold, warm, and hot users see the right proof.

Tracking and attribution baseline

Validate pixel events, UTMs, and conversion definitions, then close gaps with server-side tracking and offline conversion imports where relevant.

Audit my paid

Full funnel paid social

Most paid social accounts fail because they only run one type of campaign. Prospecting creative tries to sell immediately, retargeting is repetitive, and the funnel has no structure. We build full funnel sequencing: awareness and education for cold audiences, proof and product clarity for warm users, then direct response and offers for hot traffic. This improves efficiency because users receive the right information at the right time, and it reduces wasted impressions caused by mismatched messaging.
  • Sequenced TOFU to BOFU messaging
  • Less waste, clearer learning
  • Conversion-focused funnel design

Creative testing at speed

Paid social is a creative auction. The brands that win are the ones that can produce, test, and iterate faster than competitors. We run a creative pipeline built for performance: rapid ideation, clear briefs, multiple hooks, and format-first production for each platform. Unlimited ad creative production is included, so you can keep testing without waiting on bandwidth. We monitor fatigue and rotate assets before performance decays, using real results to inform the next sprint rather than guesswork.

UGC and short-form hooks

Create native-feeling videos with strong first seconds, clear messaging, and proof, tailored for vertical placements and mobile-first consumption.

Multivariate creative experiments

Test hooks, offers, and proof points in structured batches so you learn what drives CTR, CVR, and CAC, then scale winners with confidence.

Fatigue detection and rotation

Track frequency and performance decay, then refresh creatives on a planned cadence to avoid plateaus caused by audience saturation and repetition.

Scale creative

Measurement that holds up

Privacy changes have made paid social measurement harder, not less important. We build a measurement approach that combines platform signals with clean UTMs, meaningful micro conversions, and revenue outcomes, so decisions do not rely on one flawed view. Where appropriate, we support server-side tracking and conversion APIs to improve event match quality and reduce signal loss. You get a real time dashboard so stakeholders can see performance and the rationale behind changes without waiting for end-of-month reports.

Server-side and CAPI support

Improve signal quality with server-side tracking and conversion APIs where relevant, reducing missing events and making optimisation more reliable.

Incrementality and holdouts

Use practical checks like geo tests or holdouts to validate what is incremental, so you do not scale spend based on misleading attribution.

Business metrics and cohorts

Track CAC, blended efficiency, and cohort quality so you can scale responsibly and avoid optimising to short-term conversions that harm LTV.

Fix tracking

Aligned incentives and pace

A common issue with paid social agencies is misaligned incentives: percentage-of-spend fees encourage bigger budgets, not better outcomes. We charge no commission on your ad spend, so budget decisions are based on performance and payback. We also move quickly with an embedded team and a weekly delivery cadence, so you are not waiting weeks for new creatives or account changes. That combination is designed to produce faster learning and more stable scaling.
  • No commission on ad spend
  • Weekly shipping and iteration
  • Scale budgets responsibly

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

Partners and proven operators

Platform changes happen fast, and paid social performance depends on staying ahead of policy, tracking, and creative shifts. We are official agency partners with Meta, Google, TikTok and Snap, and we bring senior operators who have scaled startups to 9-figure valuations. We also have experience producing ads for Coinbase globally over multiple years. Supported by proprietary AI marketing tools and a real time dashboard, this helps you scale with clearer decisions and fewer surprises.
  • Official platform agency partners
  • Senior growth operators embedded
  • AI tools and live dashboard
Which platforms do you manage for paid social?
We manage paid social across the platforms that make sense for your audience and funnel, such as Meta (Facebook and Instagram), TikTok, LinkedIn, YouTube, Snapchat, and others when relevant. The priority is not being everywhere. It is choosing channels where you can reach the right users with acceptable unit economics, then building a repeatable testing loop for creative, audiences, and landing pages that scales without guesswork.
What does a paid social agency do beyond campaign setup?
A good paid social agency is responsible for the full system: account structure, audiences, bidding and budgeting, creative production, and measurement. The goal is to create fast learning and predictable scaling, not just to keep ads running. We also look at the post-click journey. If conversion rates are weak, the fastest improvement is often landing page message match, offers, or form flow, not more targeting tweaks inside the platform.
How do you handle tracking after iOS privacy changes?
Privacy changes mean you cannot rely on a single source of truth. We start by validating pixel events, UTMs, and conversion definitions, then improve resilience with approaches like server-side tracking and conversion APIs where appropriate. We also use a mix of indicators, including platform reporting, site analytics, and cohort quality, to make decisions. The aim is to reduce blind spots and keep optimisation grounded in business outcomes.
How many new creatives should we test each month?
The right volume depends on spend, audience size, and how quickly fatigue sets in. As a rule, the bigger the budget and the narrower the audience, the more creative variation you need. We plan testing in batches so each week produces learnings, not noise. Because unlimited creative production is included, we can maintain a steady pipeline of new hooks, formats, and proof points without waiting for internal design bandwidth.
How do you prevent creative fatigue and performance drops?
We monitor frequency and performance trends to spot fatigue early. When CTR, conversion rate, or cost efficiency decays, the fix is usually new creative, new angles, or better sequencing, not just new audiences. We manage a rotation plan so fresh variants are ready before the account hits a plateau. This is particularly important for retargeting, where audiences are smaller and repetition happens faster.
Do you optimise for ROAS, CAC, or another metric?
We optimise for the metric that matches your business model and stage. For ecommerce, that may be blended efficiency and contribution margin. For SaaS or B2B, it may be CAC, qualified leads, and pipeline quality. We also set leading indicators so we can diagnose problems quickly. The goal is to avoid optimising to short-term platform ROAS while ignoring retention, payback, and downstream conversion.
How do you decide budgets and scaling rules?
We set budgets based on what the funnel can convert, then scale using rules that protect learning and efficiency. That typically includes a testing allocation, clear thresholds for pausing underperformers, and controlled increases when results are stable. We also account for measurement delay and seasonality, so decisions are not made on one day of noisy data. Scaling should be repeatable, not a series of risky jumps.
What makes Growthcurve different from other paid social agencies?
Most agencies either manage media or produce creative. We combine paid social management with unlimited creative production, supported by analytics and a real time dashboard. We also charge no commission on ad spend, which keeps incentives aligned with performance rather than budget size. Finally, our team integrates like internal staff on a monthly rolling basis, so you get speed and accountability without long contracts.
What happens in the first 30 days working together?
We start with an audit of your account, creative, tracking, and funnel, then agree the priorities for the first sprint. You will see immediate fixes where it matters, such as cleaning up conversion events, restructuring campaigns, and launching the first creative test batch. We then move into a weekly cadence: ship, measure, learn, and iterate. If you want a paid social agency that can move fast, book a call to get started. Book a call

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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