Performance Branding Agency That Builds Brand and Revenue
Unify brand strategy and performance marketing, so awareness lifts conversion rates and paid spend scales profitably across channels.
What performance branding means
A performance branding agency connects brand building to measurable growth. Instead of treating brand as a separate project, we make it a lever inside your acquisition and conversion system. That means defining a clear narrative and visual system, then deploying it through performance channels with disciplined testing. We track not just ROAS and CPA, but also leading brand signals like branded search, direct traffic, and creative engagement that predict efficiency improvements over time. The goal is a consistent brand that converts and scales.
Brand narrative that sells
Clarify positioning, proof, and key messages, then turn them into ad angles and landing page copy. This improves conversion because the story stays consistent across every touchpoint.
Creative built for performance
Produce platform-native creatives that still feel on-brand. We test hooks, formats, and proofs quickly, then scale winners into new cuts to prevent fatigue as spend grows.
Measurement beyond vanity metrics
Track the impact of brand activity on outcomes like blended CAC, pipeline, and revenue. We also monitor brand signals such as branded search lift and direct traffic to inform budget.
Why teams hit a ceiling
- Higher conversion through trust
- More efficient acquisition spend
- Less reliance on discounting
How we execute full-funnel
We plan performance branding across the full funnel: awareness to create demand, consideration to build trust, and conversion to drive revenue. Channel execution is coordinated so the same narrative shows up in paid social, search, landing pages, and lifecycle messaging. We also use a structured experimentation framework: each sprint tests a hypothesis around message, offer, or creative format, then scales the winners. This keeps brand consistent while still optimising for measurable results.
TOFU demand creation and lift
Run brand-led prospecting with strong creative and clear segmentation. We measure lift through engagement and downstream signals like branded search and improved retargeting efficiency.
MOFU trust building and proof
Use retargeting sequences, comparison messaging, and proof assets that address objections. This increases consideration and improves lead to customer conversion rates.
BOFU conversion and payback
Optimise offers, landing pages, and conversion flows to turn demand into revenue. We track payback and cohort performance so scaling decisions are grounded in unit economics.
How we measure brand impact
Brand work is only useful if it improves performance over time. We set up measurement that links brand signals to outcomes, so you can justify upper-funnel spend and avoid cutting what is working. That includes tracking branded search lift, direct traffic trends, creative engagement and video completion, and downstream conversion efficiency. We also use sensible attribution and testing to understand incrementality. The goal is a reporting system that helps you invest confidently, not guess.
Brand lift signals that matter
Track branded search, direct traffic, and share of voice trends alongside conversion metrics. These signals often predict future efficiency improvements in paid acquisition.
Closed-loop reporting to revenue
Connect ad data to CRM or ecommerce outcomes so brand activity is measured by pipeline and revenue impact. This helps leadership judge performance branding on outcomes, not opinions.
Incrementality and budget confidence
Validate whether upper-funnel spend creates additional conversions with practical tests when appropriate. This reduces the risk of over-crediting or under-investing in brand.
How Growthcurve delivers it
- Strategy and creative in-house
- Weekly testing and iteration
- Transparent reporting, no fluff
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Who this works for
- Best for scaling teams
- Good for new market entry
- Not for rebrand only
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.