Shopify Marketing Agency for Profitable Revenue Growth
We scale Shopify brands with creative testing, CRO, and retention, tied to payback and contribution margin.
What a Shopify marketing agency does
A Shopify marketing agency helps you grow revenue by improving the whole system: acquisition, conversion, and retention. That includes paid media across Meta, TikTok, and Google, creative production for constant testing, and on-site optimisation across PDP, cart, and checkout. It also includes lifecycle marketing such as email and SMS flows, segmentation, and post-purchase programmes that increase repeat purchase rate. The goal is to improve payback and contribution margin, not just chase in-platform ROAS.
Paid acquisition and scaling
Scale prospecting and retargeting across Meta, TikTok, and Google with clean event tracking. Optimise for new customer efficiency and payback, not vanity ROAS.
CRO for Shopify funnels
Improve conversion rate and AOV by fixing message match, trust signals, and checkout friction. Run structured tests so changes are proven, not opinion-led.
Retention via email and SMS
Build flows for welcome, abandon, post-purchase, and win-back, supported by segmentation and product recommendations. Higher LTV makes paid acquisition scalable.
Why Shopify brands plateau
- Lower blended CAC over time
- Higher conversion and AOV
- Improved retention and LTV
The Shopify growth levers we use
Shopify growth usually stalls when creative slows down, conversion rate is capped, or retention is weak. We fix this by running weekly sprints across the levers that matter: new creative variations, better landing and product pages, and lifecycle journeys that turn first-time buyers into repeat customers. We also support channel expansion when it fits, such as Shopping and Performance Max for intent capture, and creator-led content for demand creation. Everything is measured against payback and contribution margin so growth stays profitable.
Creative velocity and testing
Ship multiple hooks, proof points, and formats weekly. Creative is treated as an experiment backlog so winners get iterated fast and fatigue is managed.
Offer and merchandising improvements
Test bundles, free shipping thresholds, and cross-sells to lift AOV without constant discounting. Align offer messaging across ads, PDPs, and checkout.
Lifecycle journeys and segmentation
Build post-purchase education, replenishment, and win-back flows based on behaviour and purchase history. Better segmentation increases LTV and reduces reliance on paid.
Tracking and reporting for Shopify
A Shopify marketing agency should make decisions with trustworthy data, especially when attribution is noisy. We prioritise clean event setup, consistent UTMs, and reporting that shows blended performance across channels. We track what matters for ecommerce: contribution margin, payback period, repeat purchase rate, and cohort LTV. Where platforms over-attribute, we cross-check with cohort trends and holdout thinking. The output is reporting your team can act on weekly, not spreadsheets that arrive too late.
Event hygiene and measurement
Ensure purchase and funnel events are accurate and consistent. Better signals improve optimisation and reduce reporting contradictions across platforms.
Cohort payback and LTV
Measure profitability by cohort and channel rather than last-click. This helps you scale what creates valuable customers, not just cheap first purchases.
Real-time dashboards for decisions
Bring paid, site, and retention metrics into one view. Weekly visibility speeds up iteration and keeps internal teams aligned on priorities.
How Growthcurve delivers
- Unlimited creative included
- No commission on spend
- Senior operators, weekly sprints
SEO that compounds, not a checklist
Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.
Who this is for
- Best for scaling profitably
- Works with test-and-learn
- Not media buying only
Lifecycle marketing that increases LTV
If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.
Measurement you can trust and use
Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.
Operating rhythm, SLAs and ways of working
Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.