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Social growth agency that turns social into revenue

We scale organic and paid social with weekly testing, creative production and measurement tied to CAC, ROAS and LTV.

Unlimited creative production included
No commission on spend
Real-time performance dashboard
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What social growth means

A social growth agency builds social as a measurable growth channel, not a posting schedule. We combine organic and paid across platforms like Instagram, TikTok, LinkedIn, X and Snap, then tie activity to outcomes like leads, purchases and retention. The work runs as a loop: create content designed for the algorithm and the buyer, distribute it with paid amplification where it makes sense, and optimise based on performance. This approach prioritises authentic engagement and conversion paths over vanity metrics.

Organic plus paid together

Use organic to learn messaging and earn trust, then amplify the best performers with paid social to scale reach and conversions efficiently.

Full-funnel social journeys

Connect content to lead magnets, DM flows or product pages, then nurture with retargeting and lifecycle messaging so social drives revenue.

Testing over opinions

Run weekly experiments on hooks, formats and audiences, so you scale what performs and avoid algorithm-led guesswork.

Get a roadmap

Stop chasing vanity metrics

Follower counts and impressions look good in reports but do not pay the bills. Social programmes often fail because they are optimised for attention without a plan for conversion and retention. We build social as a growth channel. Content is mapped to funnel stages, distribution is consistent, and performance is measured against outcomes like CAC, pipeline and revenue. This turns social into an asset that compounds rather than a weekly content obligation.
  • Engagement tied to outcomes
  • Funnel paths from every post
  • Compounding channel performance

Organic social that converts

Organic social growth is about consistent distribution and strong creative, not chasing trends without a plan. We build content pillars, test hooks and formats (short-form video, carousels, founder-led posts), and use social listening to spot what your audience responds to. Community management turns comments and DMs into insight and demand. We then route high-intent traffic into landing pages, lead magnets, and email capture, so organic reach becomes measurable pipeline rather than passive engagement.

Content pillars and formats

Define 3 to 5 repeatable content pillars and ship platform-native formats each week, so your team learns what drives saves, shares and clicks.

Community and sentiment feedback

Use community management and social listening to capture objections and language, then feed those insights back into creative and landing pages.

Conversion paths from social

Link every pillar to a next step like a lead magnet, quiz or product page, so social traffic enters a tracked funnel rather than disappearing.

Scale organic

Paid social and measurement

Paid social is where most teams waste budget: too little creative variation, weak tracking, and optimisation to platform metrics instead of business outcomes. We structure campaigns for learning and scale across Meta, TikTok, LinkedIn and Snap, then iterate weekly on creative, audiences and offers. Where privacy changes reduce signal, we rely on first-party conversion events and pragmatic measurement. You get a real-time dashboard that shows what is driving performance, so spend follows evidence rather than habit.

Campaign structure for learning

Separate prospecting and retargeting, keep conversion events clean, and build budgets around what you need to learn and scale.

Creative testing at pace

Test new angles weekly across hooks, proof and formats. Unlimited creative production prevents bottlenecks and reduces fatigue risk.

Decision-grade reporting

Use a blended view of performance with cohort trends and funnel metrics, so optimisation improves payback and LTV, not just clicks.

Scale paid social

Weekly sprint execution

Social platforms change quickly. If you plan content monthly and review results quarterly, you will fall behind and repeat the same mistakes. We run weekly sprints across content, paid social, community and landing page optimisation. Each sprint ships new creative, tests distribution and improves conversion paths, then feeds learnings back into the next cycle. You get faster iteration without relying on inconsistent freelancers or fragmented suppliers.
  • Weekly testing and iteration
  • Creative pipeline stays full
  • Evidence-led optimisation loops

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

Why Growthcurve

Growthcurve is a social growth agency built to scale performance and creative together. We integrate like internal staff and bring channel specialists, creatives and analysts as one team you can scale up or down. Unlimited ad creative production is included and we charge no commission on ad spend. You also get proprietary AI marketing tools and a real-time performance dashboard, delivered on monthly rolling terms.
  • Complete team in one
  • No commission on spend
  • Monthly rolling engagement
What does a social growth agency do differently?
A social growth agency focuses on measurable growth outcomes, not just content production. That means aligning organic and paid social to funnel stages and tracking actions like sign-ups, demo bookings, purchases and retained customers. Instead of reporting follower counts, we build content pillars, run weekly experiments, and connect social traffic to conversion paths. The aim is to turn social into a predictable revenue channel, not a brand-only activity.
Which platforms should we focus on for growth?
Platform choice depends on your ICP and what you sell. TikTok and Instagram can scale reach quickly for many DTC and consumer products, while LinkedIn often performs better for B2B demand creation and ABM-style targeting. X and Snap can be useful in specific categories. We start with a channel hypothesis, test with controlled content and paid pilots, then double down on the platforms that produce the best blend of volume, efficiency and downstream quality.
How do you balance organic content and paid social?
Organic builds trust, reach and message clarity. Paid scales what works and gives you faster feedback on offers, audiences and creative. We run them together, because separating them slows learning and creates inconsistent messaging. In practice, we use organic to validate angles and formats, then amplify the best performers through paid. Retargeting and lifecycle messaging capture demand created by social, so you get compounding benefits rather than one-off spikes.
How do you turn social engagement into conversions?
We design conversion paths for each content pillar. That can include lead magnets, quizzes and calculators, DM automation where appropriate, and landing pages with clear proof and CTAs. We then support these paths with retargeting to bring interested users back. The key is intent matching. A top-of-funnel video should not send people straight to a hard sell page. We map the steps and measure drop-off so we can improve conversion rate over time.
How do you measure social performance beyond likes?
We track the metrics that indicate business impact: cost per acquisition, ROAS where applicable, conversion rate from social traffic, and downstream quality signals like activation and retention. For B2B, we also track lead quality and pipeline stage movement. Because social influence can be multi-touch, we use a blended reporting view and cohort trends rather than relying on one attribution model. Reporting is built to support decisions on what to scale next.
Do you offer influencer and UGC programmes for growth?
Yes, when it fits the strategy. We can run UGC-style creative programmes and influencer partnerships, typically starting with smaller creators to validate angles and production formats before scaling. The goal is authentic proof and fresh creative that performs on paid and organic. We treat it like any other growth lever: clear briefs, measurable outcomes, and iteration. When content is repurposed across ads and social, your production effort goes further.
How do you avoid algorithm penalties and over-automation?
We build programmes around platform-native creative and human engagement, not mass automation. Over-automation can reduce reach and harm brand perception, especially if it looks spammy in comments or DMs. We use tools and AI to speed up research and production, but we keep quality control and community responses human-led. Testing is structured and changes are incremental, so you improve performance without triggering risky behaviour patterns.
What happens in the first month of working together?
We start with an audit of your current social performance, creative, tracking and funnel paths. Then we define content pillars, platform priorities, and a weekly sprint backlog covering production, distribution, paid tests and conversion improvements. Weeks two to four focus on shipping and learning: launch new creative, test formats and hooks, set up retargeting and measurement, and review results in the dashboard. You should see clearer signals quickly, then compound from there.
Why choose Growthcurve as your social growth agency?
Growthcurve gives you a complete growth team in one package, built to run social as a revenue channel. We combine organic, paid social, creative production and measurement, and we integrate like internal staff with specialists you can scale up or down. Unlimited ad creative production is included and we charge no commission on ad spend. You also get a real-time performance dashboard and monthly rolling terms, so you stay flexible with clear accountability. Book a call

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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