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Social media growth agency for pipeline, not vanity metrics

We combine organic, paid and creator-led social to grow demand and conversions, with testing, tracking and creative built in.

Unlimited ad creative included
No commission on ad spend
Evidence-led weekly testing
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Organic that feeds performance

Organic social only scales when it is built around repeatable formats and a clear point of view. We develop content pillars, a production cadence and distribution plan across the platforms that matter for your ICP. Then we measure what drives qualified attention and convert winning themes into paid creatives, landing page angles and nurture sequences. This is how you build compounding demand instead of chasing trend spikes.

Content pillars and repeatable formats

Define 3 to 5 pillars tied to ICP pains and use cases. Build templates for short-form video, carousels and founder POV so production stays consistent and learnings compound week to week.

Distribution across the right platforms

Match formats to channels: TikTok and Reels for discovery, LinkedIn for authority, and community spaces for depth. Repurpose with intent so each platform gets the right hook and context.

Turn organic winners into paid

Track saves, shares and click intent to find the strongest themes. Convert those into paid ad angles and landing page messages so your paid programme starts with proof, not guesses.

Build my strategy

Full-funnel social execution

Most social programmes break because organic, paid and lifecycle are managed separately. We run social as a full-funnel system: top-of-funnel demand creation, mid-funnel nurture and retargeting, and bottom-funnel conversion support through landing pages and offers. Each week we ship tests across creative, targeting and messaging, then feed learnings back into the content plan. This keeps growth consistent, not seasonal.
  • Organic and paid in one
  • Testing cadence every week
  • Funnel metrics, not vanity

Paid social that scales efficiently

Paid social works when creative, targeting and measurement are treated as one system. We run creative-first testing across Meta, TikTok, Snap and LinkedIn, using clear hypotheses and fast iteration. Expect disciplined account structure, budget pacing and frequency control, plus retargeting that respects user intent rather than spamming warm audiences. You keep full transparency on spend with no commission fees, and reporting tied to pipeline or revenue.

Creative testing and DCO approach

Test variations by message, proof and offer, not just colours. Build a structured library of hooks and formats, then scale winners across placements with dynamic variants to reduce fatigue.

Audience strategy and retargeting

Use lookalikes from quality events, intent-based segments and exclusion rules. Retarget based on behaviour and stage, keeping frequency in check so performance holds as spend grows.

Tracking that supports decisions

Improve first-party event quality and reporting so performance is measurable despite privacy changes. Focus on outcomes like activated users and pipeline, not last-click wins that do not convert.

Audit my ads

Creators, influencers and community

Social growth is faster when your brand is distributed through people, not only ads. We build creator and influencer programmes that are measurable and repeatable, from nano and micro creators through to larger partnerships. This includes seeding, briefs, content approvals and performance tracking, plus community management that keeps sentiment and engagement healthy. The goal is authentic demand creation that lowers CAC over time and improves retention through trust.

Creator sourcing and seeding ops

Find creators who match your ICP and content style, then run a seeding and briefing process that scales. Standardise contracts and approvals so output stays consistent and on-brand.

Performance tracking and ROI clarity

Track with codes, affiliate links and controlled landing experiences where appropriate. Evaluate creators by downstream actions, not only views, so you know who drives customers and retention.

Community management and engagement

Moderate comments and DMs, respond with brand voice, and turn recurring questions into content. Use feedback to refine messaging and offers, reducing friction across the funnel.

Launch creators

Built for speed and consistency

Social growth rewards teams that can ship creative and learn fast. Growthcurve gives you a complete marketing department in one package, with specialists across creative, paid social and analytics. You avoid the delays of hiring and the inconsistency of fractional freelancers, while keeping full visibility through a real-time dashboard. Engagements are monthly rolling, so you can scale support up or down as needs change.
  • Complete team, one package
  • Flexible month to month
  • 10x faster than typical hiring

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

Better decisions, less guesswork

Social is full of opinions, but growth needs evidence. We use a clear testing framework and prioritisation, so work is chosen for impact, confidence and speed. Our proprietary AI tools and operator-led team help spot patterns early, reduce wasted spend and scale what is working. You also get transparent reporting, with a focus on outcomes like qualified leads, activated users and revenue contribution.
  • Evidence-led experimentation system
  • AI tools for faster insight
  • Outcome-led reporting cadence
What does a social media growth agency actually do?
A social media growth agency focuses on growth outcomes, not just posting. That means combining organic content, paid social, creators and community into a full-funnel plan tied to metrics like CAC, pipeline and revenue. We run testing across creative, audiences and offers, then scale what works. You get strategy and execution together, plus measurement that shows what social is contributing, not only engagement.
How is growth social different from standard social management?
Traditional social management often optimises for activity and surface metrics: posts published, likes and follower counts. Growth social starts with the funnel and unit economics, then uses social to create and capture demand. That means creative testing, landing page alignment, retargeting sequences and reporting that connects social to leads, trials or purchases. The content plan is driven by learning, not opinions.
Which platforms should we prioritise for our business?
Platform choice depends on your ICP and the type of content that persuades them. TikTok and Reels can drive discovery through short-form video, while LinkedIn is often stronger for B2B credibility and lead generation. We avoid spreading you thin. We start with a small set of platforms, test formats and distribution, then expand once the message and production cadence are working.
Do you do paid social as well as organic?
Yes. Paid and organic work best as one system. Organic shows you which messages resonate, and paid helps you scale those messages with precision and speed. We manage account structure, creative testing, audience strategy and retargeting, and we connect ads to the right landing experiences. You also get full transparency with no commission fees on your ad spend.
How do you approach creative testing on social platforms?
We test by concept, not by minor tweaks. That means varying hooks, proof, objections and offers, then measuring which ideas consistently drive outcomes across audiences. Winners are expanded into new variants and formats to reduce fatigue. With unlimited creative production included, you can keep a steady test cadence without relying on sporadic freelancer availability.
How do you measure ROI and attribution for social?
We combine practical attribution with decision-focused reporting. That includes clean UTM standards, platform reporting and funnel metrics like activated users or qualified leads, not only clicks. Where it makes sense, we also use incrementality-minded tests to validate lift, because last-click can over-credit retargeting. The aim is to understand what drives real growth so budget goes to the right work.
Can you run influencer and creator programmes end to end?
Yes. We can source creators, manage seeding and briefs, handle approvals, and build a repeatable pipeline for UGC and influencer content. We prioritise creators who fit your audience and can produce in your brand style. Performance is tracked using codes, links or landing experiences where appropriate, so you can see which partnerships drive qualified demand and repeat customers.
How quickly can we expect social growth results?
Timelines vary by starting point, but you should see early learning quickly. Paid testing and creative iteration can show signal within weeks, while organic audience growth and authority typically compound over months. We set expectations by funnel stage and choose leading indicators you can trust, such as content saves, qualified clicks, lead quality and conversion rate, not only follower growth.
What is included when we work with Growthcurve?
You get a complete growth team covering strategy, creative production, paid social management and analytics, with the ability to flex resources up or down. Unlimited ad creative production is included, and we do not charge commission on ad spend. Engagements are monthly rolling and we integrate like your internal team. Reporting is delivered through a real-time dashboard and a clear weekly review cadence.

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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