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Subscription marketing agency built to reduce churn and grow MRR

We run full-funnel acquisition, onboarding, retention, and expansion to improve LTV:CAC and net revenue retention.

Monthly rolling, no lock-in
Full department in one
Unlimited creative production
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Reviewed on
4.9
4.900000
5 Star Agency

Integrated growth pod

We integrate like your in-house team and run a weekly sprint cadence across acquisition and retention. That means a shared backlog, clear owners, and a real-time dashboard that connects spend to MRR, churn, and LTV. We ship creative, landing page tests, lifecycle journeys, and offer experiments continuously, so your subscription business improves each week. This is designed to be faster than hiring and more reliable than stitching together freelancers.
  • Weekly sprint execution cadence
  • Full team, not freelancers
  • Dashboards tied to MRR

Subscription growth strategy

A subscription marketing agency needs to optimise unit economics, not just top-line sign-ups. We start with your subscription model, plan mix, and target segments, then map the funnel from acquisition through activation, retention, and expansion. We define the metrics that matter: MRR or ARR, churn, cohort retention, reactivation, and LTV:CAC. From there we build a prioritised experimentation backlog and a weekly sprint cadence so improvements compound rather than reset each month.

Model and offer positioning

Clarify plan tiers, trials, and value messaging so prospects understand recurring benefits, risk reduction, and why your offer is worth renewing.

Cohort metrics and targets

Set baselines for retention curves, churn, expansion, and payback, then track improvements by cohort so acquisition and lifecycle stay aligned.

Experiment backlog via ICE

Prioritise tests by impact, confidence, and ease, then ship weekly across ads, onboarding, pricing, and lifecycle flows with clear scale rules.

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Acquisition that pays back

We grow subscriptions with acquisition strategies designed around payback and LTV, not cheapest clicks. That includes paid social and search, influencer and creator partnerships, and high-converting landing pages built around recurring value and risk-free entry points. We also use retargeting to convert warm visitors and improve trial to paid conversion with tighter message match. As data improves, we shift budget towards the segments and channels that produce the healthiest retention cohorts.

Paid media with unit economics

Structure campaigns by intent and segment, then optimise towards qualified subscriptions using payback and cohort retention, not only blended CPA.

Landing pages and CRO

Improve trial and checkout conversion with A/B tests on offers, social proof, FAQs, and pricing presentation, keeping message match from ad to page.

Creator and influencer engine

Build a repeatable UGC and creator pipeline that produces believable subscription angles, then amplify winners through paid whitelisting and retargeting.

Scale acquisition

Retention and expansion systems

Subscription growth is won after the first payment. We build lifecycle marketing to reduce churn and increase ARPU through smarter onboarding, behavioural segmentation, and expansion prompts. Using first-party events and optional zero-party inputs from surveys or quizzes, we create personalised journeys across email, SMS, in-app, and push. We also support win-back flows for lapsed subscribers and referral loops to improve organic acquisition. The goal is healthier cohorts and net revenue retention that improves over time.

Onboarding to first value

Reduce early churn by shortening time-to-value with guided onboarding, progressive profiling, and triggered messages that nudge key actions in week one.

Expansion and tier migration

Increase ARPU with add-ons, bundles, and tier upgrades driven by behaviour, usage thresholds, and timely offers inside the product or customer portal.

Win-back and referral loops

Recover churned users with segmented win-back journeys and offer testing, then add referral incentives that turn satisfied subscribers into a repeatable channel.

Reduce churn

Subscription metrics mastery

We report and optimise around subscription metrics that matter: MRR or ARR growth, churn, reactivation, expansion revenue, and net revenue retention. We use cohort views to understand retention quality by channel, offer, and segment, so you stop scaling low-value acquisition. Where your stack allows, we connect marketing events to subscription outcomes to improve forecasting and make budget decisions less emotional. Everything is evidence-led and practical.
  • Cohort retention by segment
  • LTV:CAC and payback focus
  • NRR and expansion tracking

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Why Growthcurve

You get a complete marketing department in one package, built to move faster than typical agencies and without long-term contracts. We include unlimited creative production and charge no commission on ad spend, so incentives stay aligned as budgets scale. Our team integrates like internal staff and can scale specialist resources up or down as you move from acquisition-led growth to retention-led optimisation. The aim is predictable, compounding subscription growth.
  • Monthly rolling engagement
  • Unlimited creative included
  • No commission on spend
What does a subscription marketing agency actually do?
A subscription marketing agency builds growth across acquisition, onboarding, retention, and expansion. That includes paid media and landing pages, but also lifecycle messaging, offer testing, and churn reduction. The work is measured through subscription metrics like MRR or ARR, churn, cohort retention, reactivation, and net revenue retention. The goal is to improve unit economics so growth is sustainable, not dependent on ever-increasing spend.
How do you improve LTV:CAC for subscription businesses?
We tackle both sides of the ratio. On CAC, we improve targeting, creative, and conversion rate so you acquire more efficiently. On LTV, we reduce churn through better onboarding and lifecycle journeys, and increase expansion through upgrades and add-ons. We report by cohort so you can see which channels and offers produce the healthiest retention. This prevents scaling acquisition that looks good on day one but fails after the first renewal.
What subscription metrics do you track and optimise?
We focus on MRR or ARR growth, churn rate, cohort retention curves, reactivation, and expansion revenue. For SaaS, net revenue retention is a key signal of healthy growth. For DTC subscriptions, repeat cycles and contribution margins are often critical. We also track payback period and LTV:CAC so spending decisions are grounded in economics. Reporting is set up to show trends by segment, channel, and offer.
Can you help reduce first-month churn after trial?
Yes. First-month churn is often driven by slow time-to-value, unclear expectations, or poor onboarding. We start by defining the activation event and the key actions that predict retention, then build onboarding sequences to drive those actions. That includes progressive profiling, in-app prompts where relevant, and behavioural email or SMS triggers. We test messaging, timing, and incentives so onboarding becomes a system that improves month after month.
Do you support both SaaS and DTC subscription models?
Yes. The tactics differ, but the mechanics are similar: acquire the right customers, deliver value quickly, and create reasons to stay. SaaS often needs strong product onboarding, usage nudges, and expansion prompts. DTC subscriptions often rely on offer strategy, content, replenishment timing, and customer experience. We adapt the funnel and metrics to your model and maturity stage. The common thread is cohort-based measurement tied to revenue outcomes.
How do you build lifecycle marketing and segmentation?
We segment using first-party behaviour and, when useful, zero-party inputs from quizzes or surveys. Then we build journeys triggered by events: trial start, first value action, usage drop, renewal approaching, or failed payment. Lifecycle spans onboarding, engagement, renewal, and win-back. We test creative, copy, timing, and offers, and we measure impact through cohort retention and revenue, not only open and click rates.
What win-back strategy works best for churned subscribers?
Win-back works when it is segmented and timed properly. We separate voluntary churn from payment failure, and we tailor messaging based on usage history and reason for cancellation where possible. Offers can include plan changes, pauses, or limited-time incentives. We also test content-led win-backs, such as new features, new collections, or personalised recommendations, so you are not relying purely on discounting. Success is measured by reactivation rate and retained months after return.
How quickly can we expect subscription growth results?
Acquisition changes can show impact quickly, but subscription health is proven through cohorts. In the first month, you should see improvements from tracking cleanup, creative testing, landing page changes, and early lifecycle wins. More durable results come as renewal cohorts improve and expansion systems mature. We set expectations based on your sales cycle and retention baseline, and we prioritise work that compounds rather than short-lived spikes.
Why choose Growthcurve as your subscription marketing agency?
You get a complete marketing department in one package, built to integrate like your internal team. We include unlimited creative production and we do not charge commission on ad spend, so incentives stay aligned as you scale. Engagements are monthly rolling, and we run evidence-led sprints across acquisition and retention. The focus is predictable subscription growth through better cohorts, not just more sign-ups. Book a call

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  1. 1 ABOUT YOU
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  3. 3 BOOKING
I agree to the Privacy Policy

Which of our services do you need?

Type

Size

Funding

We'll email you shortly
Prefer to call now?
USA
+1 (347) 657 3386
UK
+44 203 870 3186