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Video Marketing Services Built for Full-Funnel Growth

We plan, produce, and iterate video that drives awareness, conversion, and retention, with clear tracking and weekly optimisation.

Unlimited video creative production
Weekly testing and iteration
No ad spend commission
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Reviewed on
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What video marketing covers

Video marketing services should support the full funnel, not just content creation. We build top-of-funnel reach with short-form vertical video for TikTok, Reels, and Shorts, then move prospects through consideration with explainers, testimonials, and education. At the bottom of the funnel, we use product demos, offer-led ads, and retargeting sequences that reduce friction and improve conversion. Everything is measured with clean links and events, so we can iterate on hook rate, watch time, and conversion impact.

TOFU short-form vertical video

Produce 9:16 creative designed for infinite scroll. We optimise the first three seconds, test multiple hooks, and repurpose winners across platforms to build efficient reach.

MOFU explainers and proof clips

Create explainer, how-to, and testimonial edits that address objections. These assets power retargeting, email nurtures, and landing pages where buyers need clarity and trust.

BOFU demos and conversion ads

Build product demos, comparison cuts, and offer-led ads for high intent audiences. We align message to the landing page and test CTAs to lift conversion rate.

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Why most video fails

Most video programmes fail because they optimise for production, not performance. Teams ship a few polished assets, then stop testing when results plateau. Without a clear hypothesis, the next video is guesswork. We treat video as a conversion asset. We test hooks, proof, and CTAs weekly, then build on what works. That keeps creative fatigue under control and makes scaling spend far more predictable.
  • Less creative guesswork
  • More consistent scaling
  • Higher conversion from ads

How we produce at volume

Scaling video is a process problem, not a talent problem. We run weekly creative sprints: plan angles and scripts, produce batches, and test in-market quickly. Winners get iterated into new cuts and formats, so performance compounds rather than resetting each month. We also build a repurposing system, turning longer content into a library of shorts for paid and organic. This keeps output high without sacrificing brand consistency or clarity.

Creative strategy and scripting

Translate your offer and proof into clear angles. We write scripts that lead with hooks, show the product fast, and land the CTA without sounding like a polished advert.

UGC and performance editing

Produce UGC-style videos, founder-led clips, and motion-supported edits. We optimise pacing, captions, and on-screen proof so the message is understood with sound off.

Repurposing and distribution plan

Clip long-form into multiple shorts and deploy across Meta, TikTok, YouTube, and email. This improves efficiency and extends the shelf life of your best messages.

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Tracking and optimisation loop

Video only scales when measurement is tight. We track performance from view to conversion using UTMs, GA4 events, and platform signals like view-through and completion rate. We also monitor drop-off points, so we know whether to fix the opening hook, the proof section, or the CTA. For paid, we align creative testing with audience and offer tests to avoid false positives. Reporting lives in a real-time dashboard, so decisions happen quickly.

Hook rate and watch time

Measure early retention and identify where viewers drop. We iterate hooks, pacing, and first-frame visuals to keep attention long enough for the offer to land.

Creative A/B testing framework

Test one variable at a time, like hook, proof, voiceover, or CTA. This makes learnings reusable and stops teams from guessing why a creative won.

Attribution and blended outcomes

Video often influences conversions across devices and sessions. We track assisted impact via GA4 and focus on blended CAC and payback so you do not over-optimise to last click.

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How Growthcurve delivers

You get a complete growth pod: performance creative, paid media, CRO, and analytics. That means your video marketing services are connected to targeting, landing pages, and lifecycle flows, not produced in a silo. We integrate as your internal team and work on a monthly rolling basis. With unlimited creative production and a real-time dashboard, we can ship, measure, and iterate quickly without misaligned incentives like ad spend commission.
  • Creative plus media execution
  • Unlimited production included
  • Month-to-month flexibility

SEO that compounds, not a checklist

Organic growth is a mix of technical hygiene, content that earns clicks, and authority building that is genuinely deserved. We treat SEO as a product, with a backlog and a cadence, rather than a one-off project. Technical work covers crawlability, site architecture, Core Web Vitals, schema markup and index management. On-page work is driven by search intent and the real questions buyers ask at each stage. Off-page focuses on link earning through useful assets, partnerships and digital PR rather than spam. For example, for a B2B brand we might build a set of comparison pages for demand capture, a small research piece to earn links, and a library of problem-led articles that support sales calls. The outcome is more qualified traffic, better brand credibility, and lower dependency on paid media over time.

Who this is for

These video marketing services are a fit for teams that need consistent creative output to scale paid channels or improve conversion rates. It works well for DTC, ecommerce, SaaS, and B2B teams running multi-channel campaigns. It is not a fit if you want a one-off brand film with no testing plan, or if you cannot implement learnings weekly. The model works best when you can ship, measure, and iterate continuously.
  • Best for scaling spend
  • Built for weekly iteration
  • Not for one-off films
What is included in your video marketing services?
Our video marketing services cover planning, production, and performance iteration. We define angles and scripts, produce short-form and longer assets, then deploy and test them across paid and owned channels. We track outcomes with clean UTMs and analytics events so we can improve hook rate, watch time, and conversion. The deliverable is not a folder of files, it is a working creative system that keeps improving.
Which video formats work best for paid social ads?
For most brands, vertical short-form is the core format because it matches platform behaviour. The best ads get to the point quickly: clear first frame, fast product reveal, and proof early. We typically test UGC style clips, founder-led talkers, motion-supported edits, and simple demo cuts. The right mix depends on your category and offer, but the testing process is what creates repeatable winners.
How do you improve hook rate and early retention?
We treat the first three seconds as a separate optimisation problem. We test multiple hooks per concept, change first-frame visuals, tighten pacing, and move proof earlier. Captions and on-screen text also matter, especially for sound-off viewing. We measure drop-off and watch time to see what is actually happening, then iterate weekly. This is usually faster and more effective than changing targeting when performance dips.
Do you create videos for TOFU, MOFU, and BOFU?
Yes. TOFU is about attention and clarity, so we focus on short-form hooks and simple narratives. MOFU content addresses objections with explainers, testimonials, and educational sequences that build trust. BOFU is about conversion, so we use demos, comparisons, offer-led creative, and retargeting sequences that align with the landing page. The goal is one consistent story through the funnel, not disconnected assets.
How do you track video impact beyond views and likes?
We track micro and macro outcomes. Micro outcomes include watch time, completion rate, and click-through where relevant. Macro outcomes are leads, purchases, and downstream conversion rate changes. We use UTMs and GA4 events to connect video touchpoints to sessions and conversions, and we focus on blended metrics like CAC and payback. This prevents over-optimising to superficial engagement that does not convert.
Can you repurpose long-form video into short-form content?
Yes. Repurposing is how you get leverage from good material. We turn longer content into multiple shorts, each built around a single hook or proof point, then distribute across TikTok, Reels, Shorts, and paid placements. We also tailor edits to platform conventions, such as pacing, captions, and framing. This helps extend the shelf life of your best messages and increases total output without increasing filming time.
Do you handle paid distribution or only production?
We can handle both. Production without distribution feedback is slow to improve because you do not see performance signals quickly. We prefer to run video inside a full-funnel system, where creative, media, and landing pages are optimised together. That is also why we do not charge commission on ad spend. Incentives stay aligned to outcomes, not budget size, and scaling decisions are based on unit economics. Book a call
How many video variations do you test each month?
The number depends on your spend level, channels, and how quickly creative fatigues in your category. We work in weekly sprints and prioritise testing that produces clear learnings, rather than flooding accounts with minor tweaks. We typically test multiple hooks and edits per concept, then scale winners and iterate. The aim is a steady cadence of new creative that keeps performance stable while you grow.
What happens in the first 30 days after onboarding?
In the first 30 days we align on offers, audiences, and the funnel, then build a creative testing backlog. We set up measurement basics, including UTMs and key events, so video performance is tied to outcomes. Then we ship the first batch: new hook variations, core demo or proof assets, and a distribution plan across paid and owned channels. You get weekly updates and a dashboard view of results and next tests.

Lifecycle marketing that increases LTV

If you only optimise acquisition, you end up paying more for the same customers. We build lifecycle systems that raise retention and expansion, using email, SMS where relevant, and CRM workflows that feel personal without being creepy. We set up segmentation based on behaviour and value, then design flows for onboarding, activation, replenishment, win-back and referral. In practice that can include RFM modelling for ecommerce, lead scoring for B2B, or product usage triggers for SaaS. We also help you capture first-party and zero-party data with preference centres and progressive profiling, so targeting stays resilient as privacy changes. When we ran a lifecycle audit for one team, we found revenue sitting in overlooked moments, like post-purchase education and renewal risk signals. The outcome is a healthier blended CAC and a marketing engine that keeps paying you back.

Measurement you can trust and use

Attribution arguments waste time and block good decisions. We set measurement up so it is good enough to guide spend, creative and roadmap choices, and we are honest about what is knowable. Tracking work can include GA4 hygiene, conversion event design, server-side tracking where appropriate, and consistent UTMs. Reporting lives in a real-time dashboard, with views that match how you run the business, such as channel performance, funnel conversion, cohort retention and creative learnings. We also use incrementality thinking where it matters, like geo holdouts or controlled tests for bigger budget shifts. For example, if brand search rises after a video push, we look at the whole picture rather than declaring victory based on last click. The outcome is faster iteration and fewer surprises in board meetings.

Operating rhythm, SLAs and ways of working

Good marketing is mostly good operations. We set a working rhythm that keeps delivery moving and prevents strategy decks from becoming a comfort blanket. You get a named lead, specialist channel owners, and access to top-tier US and UK talent, scaled up or down based on your needs. We agree response times, approval flows and who owns what across creative, landing pages, tracking and budget changes. Campaign planning happens in short cycles, with clear priorities and a shared backlog, so work does not disappear into a black box. We also help your internal stakeholders, like product, sales and finance, stay aligned with what marketing is doing and why. The outcome is a calm, consistent cadence, less context switching, and a team that behaves like your internal staff while staying on a monthly rolling basis.

Why Growthcurve

Growthcurve is built for teams who want senior thinking and fast delivery without the overhead of building it all in-house. Our marketers have scaled startups to nine-figure valuations, and our clients have raised over $700M in funding, so we understand what investors and boards look for. You get a complete marketing department in one package, with specialists who integrate as your internal staff and can scale up or down as priorities change. We are an official Meta, Google, TikTok and Snap agency partner, and we have a deep creative engine, including unlimited ad creative production, because most growth ceilings are creative ceilings. You also get a proprietary suite of AI marketing tools and a real-time performance dashboard to keep decisions grounded. No long-term contracts, no commission fees on ad spend, just accountable work on a monthly rolling basis.

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