How We Helped Olympic Combat Knock Out the Competition
Background
Olympic Combat is a premier mixed martial arts gym for children aged 4-17, located in Dubai. Offering world-class training led by Olympic-level coaches, the gym focuses on developing essential life values like respect, confidence, and discipline alongside physical fitness. Olympic Combat sought to expand its reach across the UAE, appealing to parents seeking high-quality, values-driven extracurricular programs for their children.
Our Mission
As a growth marketing agency with expertise in scaling physical locations, sports programs, and e-commerce solutions, we were appointed to lead Olympic Combat’s marketing strategy. Our goal was to position the gym as the top choice for youth martial arts training in the UAE, driving brand awareness, parent engagement, and sustained revenue growth through a full-spectrum marketing approach.
Strategic Approach and Execution
Brand Reimagination
We effectively redesigned Olympic Combat’s brand identity to reflect its premium positioning and focus on values-driven martial arts training for children of all ages and experience. The in-depth behind the scenes footage of classes allowed us to create vibrant social content that resonated with the children as well as the parents.
Omnichannel Paid Advertising
We crafted and tested thousands of ad creatives across Meta and TikTok, focusing on diverse messaging angles such as athletic development, life skills, and parent testimonials. By combining performance data with targeted audience segmentation, we honed messaging to resonate with busy parents looking for quality programs for their children. We then expanded to Google Search, leveraging AI-powered dynamic landing pages to provide personalised user experiences aligned with search intent, boosting click-through rates (CTR) and sign-ups. To ensure data accuracy and completeness, we deployed Google Tag Manager for both server-side and client-side tracking redundancy.
Fully Integrated Online Flow
We complemented performance activities by building a fully equipped website integrated with an online booking system and lead database to streamline class sign-ups and improve the customer journey. The admin team and coaches were able to track trials and sign-ups, as well as reschedule any bookings and accept payments.
Lifecycle Marketing for Lasting Engagement
Using Mailchimp, we built and managed highly effective email flows tailored to engage prospective and existing customers. For lead nurturing - we introduced potential customers to Olympic Combat’s unique value proposition, including trainer credentials and facility benefits. We then highlighted class schedules, promotions, and success stories to keep parents engaged and ensure consistent rebookings. Lastly, we turned to personalised follow-ups after trial classes, sharing progress insights and encouraging full enrolments.
Results and Impact
Our strategies delivered measurable success, setting a solid foundation for Olympic Combat’s sustained growth:
Revenue Growth
Our efforts achieved over $30k in monthly revenue, a significant milestone reflecting increased enrolments and customer retention.
Reduced CPL
Continuously optimised cost per lead (CPL), ensuring sustained scalability on a range of channels within a competitive market.
Enhanced Brand Trust
By redesigning Olympic Combat’s brand identity to reflect its premium positioning and focus on values-driven martial arts through various content avenues, we reinforced the brand's credibility. The streamlined lead-to-enrolment processes also reduced friction for parents, ultimately fore-fronting the brand as a reliable option for their children.
