Automate lead enrichment and outbound workflows with Clay
Growthcurve builds Clay systems that keep your CRM clean, your targeting sharp, and your outbound personalisation genuinely relevant. We connect Clay to your CRM and go-to-market tools, orchestrate multi-provider enrichment waterfalls, and turn intent signals into routing and activation workflows. You get a working engine, not a collection of one-off tables: clear ICP logic, versioned workflows, and dashboards that show what is working. The result is less manual research, higher-quality prospecting lists, and faster pipeline creation without engineering bottlenecks.
Fix the data problem that kills outbound performance
If your outbound is underperforming, it is rarely because your team cannot write. It is usually because the list is wrong, the data is stale, and reps spend hours doing research that should be automated. Clay changes the workflow by giving you a no-code engine that can pull from 150+ data sources and stitch those signals into one usable record. We start by defining your ICP in practical terms and translating it into Clay logic. Then we build enrichment waterfalls with fallbacks, so missing fields do not stop the process. Next we dedupe and standardise CRM records, and set recurring refreshes for fast-changing fields like headcount and tech stack. Finally, we sync clean segments back into your outbound and ad tools. You end up sending fewer, better messages to higher-fit accounts.
Why this matters now
Build enrichment waterfalls that actually resolve missing fields
Most teams try one data provider, accept low coverage, then blame outbound. Clay lets you orchestrate providers in sequence so you get the best result per field, not per vendor. We design a waterfall strategy for your key fields: role, seniority, verified email, company size, location, tech stack, funding events, and intent signals. Practically, we configure conditional logic such as: try Provider A for work email, fall back to Provider B if confidence is low, and only spend credits on premium sources for top-tier accounts. We also handle CRM deduplication rules so you do not create duplicates across Salesforce or HubSpot. The research suggests these waterfalls can improve enrichment rates by roughly threefold for outbound prospecting when compared with single-source enrichment. You get coverage you can trust, without runaway costs.
Top-of-funnel: find the right accounts before your competitors do
The best outbound timing is usually driven by external signals, not guesswork. With Clay, we build audiences using real-time triggers such as funding announcements, hiring velocity, tech stack changes, and website intent behaviours. We turn those signals into a living ICP list that updates on a schedule and syncs to your CRM, sequencing tool, or ad platform. Our approach is to define the audience rules in plain English first, then implement them as clear, testable logic: vertical, geography, headcount thresholds, stage signals, and exclusions. We also add safeguards like conditional enrichment so you only pay for deep research when an account is a strong match. The outcome is a cleaner top-of-funnel that produces higher reply quality, because you are contacting accounts that have a reason to talk now.
Where this fits
Mid-funnel: personalisation at scale, without fake 'AI' fluff
Personalisation only works when it is specific, accurate, and relevant to what the buyer cares about. Clay helps you generate useful context at scale by pulling public and first-party signals into a structured profile: company blurbs, recent news, LinkedIn URLs, role context, and a concise summary a rep can act on. We set up templates and logic for the personalisation you actually need: a one-line icebreaker, a reason for outreach tied to a trigger, and a proof point matched to the segment. Clay's AI Formula Generator can turn natural language prompts into enrichment formulas, which we use to keep segmentation rules readable and easy to maintain. Then we trigger actions such as CRM field updates, audience syncs, or nurture entry criteria. The result is consistent follow-up that stays grounded in real data.
What success looks like
Bottom-of-funnel: route high-intent leads to humans fast
When intent spikes, delays kill deals. Clay allows you to detect and act on those moments by pushing enriched, prioritised leads to the right owner with the right context. We build workflows that score and route based on multiple signals: fit (ICP match), intent (recent triggers), and readiness (engagement or inbound activity). Then we set conditional actions such as creating tasks for SDRs, alerting account owners, or updating opportunity notes with a summary of why the account is hot. We also configure mobile fallback enrichment only for top-tier fits, so the team is not wasting credits on low-probability accounts. The research points to cutting manual research from hours to minutes when this is implemented properly. You get faster hand-offs, higher-quality calls, and less time spent hunting for context.
Integrations and ops: keep your CRM and workflows fresh
Clay is powerful, but it is only as good as how it is operationalised. We connect Clay to your CRM (Salesforce, HubSpot, Gong records where relevant), and then to the tools that execute: sequencing, ads, spreadsheets, docs, data warehouses, or your CMS via HTTP/API steps. We design workflows with versioning so changes are controlled, and we document field mappings so your team knows what will be overwritten, appended, or left alone. We also set refresh cadences: daily for fast-changing intent and hiring signals, weekly or monthly for slower fields. Finally, we add QA checks for deduplication, formatting, and routing to prevent downstream chaos. You end up with a dependable system that behaves like a quiet ops hire, keeping data clean and segments current.
How we measure, iterate, and scale responsibly
Clay automations can create a lot of activity, so measurement keeps you focused on outcomes rather than volume. We define success metrics at each stage: enrichment coverage by key field, deduplication rate, list-to-sequence activation speed, reply and meeting rates by segment, and pipeline creation by trigger type. We also track operational metrics: cost per enriched lead, credit burn by workflow step, and failure rates by provider so we can tune waterfalls. Each week we review what segments are converting, what signals are noisy, and where routing rules need tightening. We also run holdout tests where appropriate, so you can see whether intent signals are truly predictive for your market. The result is an evidence-led outbound engine that scales without turning into spam.