Turn Clay into a reliable B2B sales automation engine
Growthcurve implements Clay B2B sales automation that takes you from messy lists and manual research to repeatable, data-driven outbound. We design enrichment waterfalls across 150+ premium sources, add conditional logic to control cost, and connect everything to your CRM and sequencing tools. We then layer AI personalisation so reps get accurate context and ready-to-send messaging, without losing control of quality. You get faster execution than building in-house, a team that integrates like internal staff, and an evidence-led cadence that keeps improving results month after month.
Replace manual prospect research with automated revenue loops
Most B2B teams lose momentum in the unglamorous middle: list building, enrichment, deduping, and pushing clean data into the tools reps actually use. Clay's spreadsheet-like UI hides complexity, but the system still needs strong logic to avoid wasted credits and noisy outreach. We start by defining your ICP and the exact fields required for routing, personalisation, and reporting. Then we build a sourcing and enrichment pipeline: import lists (CSV, Sheets), pull contacts from directories, and enrich through multi-provider waterfalls. Next we apply conditional rules (if/then) to filter best-fit leads and score on signals like region, stage, and technographics. Finally, we activate: create or update records in HubSpot, Salesforce, or Pipedrive and push into sequencers. You get less admin drag, better targeting, and more rep time on conversations.
Why this matters now
Top-of-funnel sourcing beyond LinkedIn limitations
When everyone uses the same data sources, everyone emails the same people. Clay helps you widen the top of funnel by sourcing leads from places your competitors ignore, then using enrichment to turn that raw data into usable prospect records. We build workflows that pull from Google Maps, GitHub, industry directories, and your own uploads, and we connect intent-style signals such as funding rounds, hiring velocity, headcount growth, and regional expansion. Next we match accounts to your ICP rules and apply exclusions to avoid wasted sequences. We then enrich contacts with verified emails, mobiles where appropriate, and company context, using multiple providers to improve coverage. The outcome is a pipeline that is both broader and more relevant, built on triggers and fit, not on generic lists.
Waterfall enrichment and cost control that scales with volume
Enrichment quality is a compounding advantage, but only if you control cost and avoid low-yield lookups. Clay's waterfall enrichment queries multiple sources sequentially, so you can pay for successful hits rather than committing to one provider's gaps. We design the waterfall per field: work email verification, role and seniority, firmographics, technographics, and buying signals. Then we add conditional enrichment: only run premium steps for Tier 1 accounts, only fetch mobiles when a lead is sales-accepted, and only scrape websites when the company meets ICP thresholds. We also implement deduplication rules and standardised formatting so your CRM stays usable. This creates a stable foundation for outbound, ABM, and reporting, and prevents the common failure mode where automation increases activity but degrades data quality.
Where this fits
AI personalisation that reps will actually trust
AI-written outbound fails when it sounds generic or invents context. Clay's AI integrations, including Claygent-style workflows using GPT models, are most effective when they are fed structured, verified inputs. We build a personalisation system that pulls from LinkedIn bios, job postings, website pages, and the enrichment record, then outputs specific assets: a one-line icebreaker, a segment-relevant problem statement, and a short email sequence aligned to your positioning. We add guardrails so personalisation only uses retrieved facts and avoids sensitive claims. Where useful, we include categorisation that scores leads on custom criteria like intent signals, technographic fit, or engagement history, without relying on a generic CRM lead score. The result is higher relevance at scale and messaging your team is comfortable sending.
What success looks like
Automated qualification, routing, and alerts for high-intent moments
Speed matters most when a buyer is showing intent, and manual routing is where high-intent leads die. We build Clay workflows that detect qualifying events, enrich the account and contact instantly, and route the right context to the right person. Typical flows include: new lead appears in CRM, enrich, score, assign owner, create tasks, and push a tailored sequence to Lemlist, Instantly, or Smartlead. For account-based motions, we build dynamic audiences that combine enrichment, intent signals, and CRM stage data to surface high-intent accounts and alert reps when signals spike. We also create enriched notes and summaries so reps open the record and instantly know why the account is worth their time. The outcome is faster follow-up, cleaner hand-offs, and fewer missed windows.
Integrations that keep your GTM stack in sync
Clay delivers value when it is connected end to end, not when it lives as a standalone sheet. We integrate Clay with your CRM (HubSpot, Salesforce, Pipedrive), your sequencers, and your ops tooling using native connectors, Zapier or Make, and HTTP APIs for custom stacks. We design field mappings and permissions carefully so automation updates the right fields without breaking existing processes. We also add recurring refreshes to keep data current, plus versioning so workflow changes are controlled and reversible. If you rely on data warehouses, ad managers, or a CMS, we can sync segments and attributes on a schedule so targeting stays aligned across teams. The result is one source of truth for outbound readiness and a GTM engine that does not require engineering tickets to maintain.
Measurement and iteration: make automation pay for itself
Automation should improve quality and efficiency, not just increase send volume. We set up measurement from day one: enrichment hit rates by provider, cost per enriched contact, dedupe rates, and the percentage of leads that meet ICP thresholds after scoring. On the sales side, we track reply quality, meetings booked by segment, and speed from signal to first touch. We also monitor workflow health: failure points, API errors, and steps that burn credits without improving outcomes. The research highlights that Clay-driven automation can cut manual research by around 70 percent when built well; we validate this in your team by measuring time saved per rep and reallocating effort to higher-value work. Then we iterate weekly, adjusting waterfalls, scoring weights, and personalisation templates based on evidence.