Creator Content at serious scale
User‑generated content at scale, with creators rewarded for outcomes rather than posts.
Build Authentic Hype Fast
Deploy Thousands Of Creators
Beat 'Ad Blindness'
Scale acquisition with performance UGC
Generate hype around your brand with a surge of real micro-influencers who reflect your target audience posting authentic content about your product to their followers. We reward creators for producing content that performs, making it a smarter, more scalable alternative to traditional influencer campaigns. Your videos meet customers where attention is highest across TikTok, Instagram Reels, YouTube Shorts and long‑form where it fits, Snap, and Meta. We own strategy, sourcing, creative production, distribution, and attribution as your core growth team.
Growthcurve has been an incredible partner. Their ability to turn things around in record time is like no other.
Coinbase
They think outside the box and look at the big picture while steadily improving our CPA
Pesto
They managed to bring down CAC and scale up the number of new clients
Anna Money
Growthcurve® doubled our ROI on paid social spend and allowed us to scale our advertising spend
Midnite
Growthcurve scaled our UA globally leading all of our paid channels and creative production
Marmalade Game Studio
In the first six months, Growthcurve acquired a base of 30,000 users
Hubpay
Growthcurve grew our martial arts school from $0 to $33,000 monthly recurring revenue in 3 months
Olympic Combat
Their team is a pleasure to work with, collaborative, approachable, and always focused on delivering value.
Goldrepublic
Old way versus new way
The old way pays for posts and hopes for lift. Budgets go to influencers with broad reach and unclear accountability, rights are murky, and tests are sporadic. The new way builds a system. Always‑on sourcing, clear contracts and rights, incentive models tied to views, leads, or sales, and a studio that turns raw captures into dozens of platform‑native assets every week. Structured experiments separate signal from noise and spend follows the winners. It is faster to learn, easier to govern, and simpler to scale.
Why a creator engine matters now
Paid social is no longer set and forget. Signal loss and auction volatility have made creative the new targeting, and short‑form video is the fastest way to discover angles, offers, and messages across markets. Traditional influencer campaigns pay for vanity reach. They rarely tie compensation to the outcomes that matter to a CFO, such as lower CAC, faster payback, higher ROAS, and healthier LTV to CAC. Our model flips that. We recruit creators who prefer being measured, we set clear incentives for completed views, leads, or sales, and we iterate every week so spend moves to what is actually working. We keep the story focused on a single capability so it is easy to evaluate.
How the program works
We start by mapping revenue goals to a practical content system: what to make, who it is for, and which formats and placements give you the best shot at scale. Then we build the pipeline. You get a vetted creator bench, clear briefs, a rights framework that covers usage windows and allowlisting or whitelisting, and a studio workflow that multiplies each capture into platform‑native edits, captions, hooks, and thumbnails. Every asset ships with tracking, including UTMs, deep links, and affiliate codes. We launch through organic and paid, including creator‑handle ads and Spark Ads, inside a test plan with minimum readable spend.
Why our content creator plan gets results
We read results at two levels. At the creative level we watch hook rate, early‑frame hold, 3‑second views, click‑through rate, conversion rate, and cost per action. At the business level we track CAC, ROAS, payback, and cohort contribution. The decision loop is simple: keep, kill, or iterate.
Because we own strategy and execution end to end, bottlenecks disappear. Need variants for a new persona, a localized script for Germany or France, or a fresh opener to beat fatigue? Our on‑site US and UK team and world‑class studio turn requests into publish‑ready assets without long queues. Our AI‑enabled plays accelerate the loop with hook mining, pattern detection, and predictive scoring, so winning angles get found and scaled faster.
How we measure success
Every asset ships with a clear hypothesis and job to be done. We track early‑frame engagement such as hook and hold, conversion events such as CTR and CVR, and unit economics such as CPA, CAC, ROAS, and payback. We monitor fatigue thresholds and rotate variants before performance decays. Cohort views connect creative to downstream value and LTV to CAC by market and persona. Each week you receive an executive summary with decisions taken, the tests that are next, and the forecast if we scale winners. No vanity metrics. No dashboard theater.
Pricing and what is included
Engagements run as a fixed monthly subscription. Included in your fee are strategy and research, creator sourcing and operations, unlimited studio‑produced ad variants, publishing and paid amplification management, analytics and experimentation, compliance, dashboards, and weekly debriefs. Excluded are media spend, creator performance payouts, and third‑party licensing. If you want to add geographies, brands, or products, we expand scope cleanly with no hidden commissions.
How is performance UGC different from influencer marketing?
Influencer marketing pays for posts and reach. Performance UGC pays creators for measurable outcomes such as completed views, leads, and sales. It then scales what works with platform‑native ads like Spark Ads and creator‑handle ads, plus organic distribution. The goal is customer acquisition rather than impressions.
How are creators compensated and tracked?
We agree on the incentive model up front, for example per completed view, add to cart, lead, or sale. Tracking uses platform signals along with UTMs, deep links, and affiliate codes. Payouts are reconciled against verified events so everyone knows what good looks like.
How many creators do we need to start?
A typical launch cohort is 8 to 20 creators to provide concept and style diversity. As winners emerge, we expand the bench and add fresh pods to avoid fatigue.
How quickly will we see results?
Directional signal usually appears within the first two to four weeks as hooks and offers are tested. Durable performance often comes from a small number of concepts refined through several variant cycles. We set targets together and report progress weekly.
Who owns the content and for how long?
Contracts include usage windows, renewals, allowlisting or whitelisting permissions, and any agreed exclusivity. You can reuse assets within the rights period across paid and organic.
Will this dilute our brand voice?
No. Briefs include talking points, example language, and compliance checks. Native, human creative is the point, but we maintain discipline so brand promises and claims stay consistent and approved.
Do you handle compliance and approvals?
Yes. We implement FTC or ASA disclosures, claim substantiation, and music and licensing clearance. Sensitive categories and work featuring minors receive additional review. Nothing ships without pre‑publish QA.
Does this work for B2B or higher price points?
Yes, although the job of the creative changes. We lean into problem‑solution narratives, product walkthroughs, and customer proof, and we use paid promotion to reach targeted accounts and roles. Expect longer consideration cycles and a content plan that nurtures as well as converts.
How does this integrate with our paid social team or agency?
We can own the program end to end or slot into your stack. If media buying stays in‑house, we provide ready‑to‑launch assets, experiment plans, and reporting. If we manage buying, your incentives stay aligned because we charge 0% commission on ad spend.
What about international expansion?
We localize creators, scripts, captions, and offers, then test by market before scaling. Cultural context and local regulations are considered from the brief onward.
What happens if a creator underperforms or goes off brief?
The system is built for resilience. Creator pods give us redundancy and performance‑based payouts protect your budget. Underperformers are rotated out, and rights and contracts protect your brand.
What exactly is included in the subscription?
Strategy, sourcing, unlimited creative production, publishing and paid amplification management, analytics and experimentation, compliance, dashboards, and weekly debriefs. Media spend, creator payouts, and third‑party licensing fees are separate.
How do you handle brand safety?
FTC or ASA disclosures, claim substantiation, music and licensing clearance, accessibility and safe‑area checks, age‑appropriate targeting, and audit logs are built into the workflow.
Who is this for?
This program is designed for companies who want a repeatable UGC acquisition engine that ties to revenue. If you need a one‑off influencer splash, do not yet have basic product‑market fit, or are unwilling to share performance data, this model is not the right fit today.
The first 90 days
Days 0 - 30
We audit your creative, offers, and data pipeline. We align on success metrics and stand up the system: creator sourcing and contracts, a message‑market map, a test plan, and a rights and licensing framework. First creator pods go live and early signals on hooks and angles arrive.
Days 31 - 60
We double down on what shows promise. Variants roll out across TikTok, Reels, and Shorts with native edits. Paid amplification begins through allowlisting or whitelisting and Spark Ads. Weekly memos summarize experiment reads and the next best tests. Landing pages and offers are tuned in step with creative.
Days 61 to 90
We scale proven themes to new audiences and markets, add creator pods, and introduce long‑form where it helps. Fatigue rules and refresh cadences are in place so performance does not decay. You now have a repeatable UGC acquisition engine rather than a one‑off campaign.
Strategy and research that leads the work
We maintain a learning agenda tied to CAC, ROAS, and payback targets. Channel planning spans TikTok, Instagram, YouTube, Snap, Meta, and others where relevant. Trend analysis and competitor teardowns inform creative choices.
Creator sourcing and operations you can trust
We recruit, vet, and brief micro, nano, and mid‑tier creators. Compensation is aligned to performance such as completed views, add to cart, leads, or sales. Contracts cover usage windows, exclusivity, tax and vendor setup, and NDAs. Brand safety and fraud checks are standard.
Unlimited creative from our studio
Native captures become a steady flow of variants: scripts, shot lists, editing, motion graphics, captions, sound design, and aspect ratios for 9:16, 1:1, and 16:9. Expect concept families such as testimonials, demos, challenges, founder point of view, unboxings, and stitches or duets, each with multiple openers and calls to action.
Why use Growthcurve for Content Creators campaigns?
Ambitious companies often stall on creator content because the work spans too many skill sets, in‑house teams plateau, marketplace roulette consumes time, and freelancers disappear when it matters most. We remove those failure modes. You get a single accountable team that runs full‑funnel marketing and creative production across channels and markets on a fixed monthly subscription. There is no HR overhead, no percentage take on media, and no waiting for a single editor to free up. Our people work on‑site in our offices and we hire only the top 1 percent of US and UK talent. We have zero tolerance for mediocrity. Your creators are rewarded for performance, so their incentives finally match yours.
There is more we take off your plate: regulatory compliance, multi‑channel orchestration, localization, constant platform changes, data pipeline reliability, and protecting burn and runway with a disciplined testing cadence. If you are fundraising, we prepare the performance narrative investors expect. If you are mid‑scale, we help you find the next growth vector rather than simply spending more.