Accelerate App Success with Google App Campaigns
Growthcurve leverages Google's ecosystem to drive app growth through strategic campaign management. Utilizing machine learning and expert insights, we deliver optimized campaigns that are 10x faster, aligning objectives from installs to in-app engagement with maximum efficiency.
Targeted Campaign Structuring
We create campaigns structured by platform, optimization goals, and geographic groups, ensuring precise targeting and maximizing results specific to Android and iOS user behaviors.
Why this matters now
Comprehensive Asset Management
Our approach includes designing diverse asset types like text, images, and videos, leveraging Google's ad formats, and continuously optimizing based on detailed asset performance reports.
Automated Bid and Budget Strategies
Utilizing machine learning, we optimize budgets and bids to consistently align with campaign goals while managing bid-budget ratios to avoid constraints and maximize scalability.
Where this fits
Precision Conversion Tracking
Implementation of comprehensive conversion tracking using tools like Appsflyer ensures precise attribution of app engagement, informing strategic adjustments for enhanced performance.
What success looks like
Continuous Adaptation and Scaling
Regular analysis of campaign setting and metrics allows us to refine our approach, expand into new geographies, and test innovative creative concepts for sustained growth.
Cross-Channel Synergy
By integrating campaigns across Google's network, including YouTube and Play Store, we ensure broad visibility and cohesive strategies that enhance app awareness and user conversions.
Measurement & optimisation
Track leading indicators and verified pipeline. Iterate messages, assets and plays to scale.