Mobile User Acquisition

Mobile user acquisition is a managed program that connects paid traffic, app store assets, and measurement so you can acquire high value users at a target CAC and payback. We structure and operate Apple Search Ads, Google App Campaigns, Meta and TikTok app promotion, and selected SDK networks for scale. On iOS, we configure SKAdNetwork and server side signals. On Android, we connect Play data and conversion events for accurate optimization. This is not a media buying only engagement or an advisory. We own the operating plan, the experimentation cadence, and weekly decisions that move budget to what works.

We start with clear commercial goals and required inputs. We align on CAC, ROAS, and payback targets by geo and platform, confirm your MMP setup, get access to developer resources for SDKs or server events, and obtain permissions for App Store and Play Console. Then we build the plan: account structures by channel, creative requirements by placement, custom product pages and store listings, and an experiment backlog that prioritizes the biggest levers for your model.

Execution runs in weekly cycles. We launch baseline campaigns, push creative and copy variants, and set minimum readable spend for each test. Apple Search Ads includes brand, competitor, and discovery with negative controls and custom product pages. Google App Campaigns run with asset groups aligned to value events and, when available, tROAS. Meta and TikTok use event objectives and audiences that match your stage. We tune store assets in parallel so ads, listings, and deep links are congruent. Every week you receive a summary of results, the keep or kill decisions, the next tests, and the forecast if we scale winners.

You receive a single plan that covers channels, creative, store assets, and measurement. Strategy sets targets and the learning agenda. Execution includes campaign builds and changes, creator and studio produced assets for each placement, and store listing updates with custom product page mapping. Distribution covers all active channels plus web to app flows and deep links from owned media. Analytics include creative diagnostics, channel reads, SKAdNetwork and MMP reconciliation, and modeled tROAS or payback where direct data is constrained. Compliance includes platform policies, ATT prompts, disclosures where required, and renewals for rights and assets. Enablement includes a shared dashboard, a test backlog with status, and a weekly executive memo that states decisions and next steps.

Event schema covers install, registration, trial start, purchase, subscription start, subscription renewal, and refund or cancel events with value fields where relevant. On iOS we set SKAdNetwork conversion value mapping with fine and coarse values aligned to early predictors of LTV, define lock window and update rules, and verify postback ingestion. On Android we connect Play data and ensure purchase and subscription events are validated and attributed.

Apple Search Ads includes account structure by campaign type, negative keyword management, match type isolation, creative sets, and custom product page routing from ad group to the correct listing variant. Google App Campaigns use asset groups with text, image, and video assets tied to the right value event and bid strategy. Meta and TikTok use SDK or server event objectives, verified deep links, and creative naming and taxonomy that allow fast rollups by hook, angle, and offer. Deep links are implemented with universal links or Android App Links plus deferred deep linking, with domain association and fallbacks verified. Data pipeline QA includes event parity checks, timestamp sanity, and reconciliation of totals across platform and MMP.

You get a single accountable team that runs your mobile acquisition program end to end on a fixed monthly subscription. There is no percentage fee on media. Our in-house studio ships unlimited creative, so testing does not stall. Our staff work on site in our offices and we hire only senior US and UK practitioners. We pair AI enabled analysis for hook and angle discovery with human judgment on budget moves. We also keep the messaging and structure clear by using a single capability anchor and old versus new framing so decision makers can evaluate the offer quickly. Advertising is dead, we are what comes next.

Engagements run as a fixed monthly subscription. Included in your fee are strategy and research, channel builds and management, unlimited creative production, custom product pages and store listing experiments, analytics and experimentation, SKAdNetwork and MMP reconciliation, compliance and approvals, dashboards, and weekly debriefs. Not included are media spend, third party platform or licensing fees, and costs for external data tools or creator payouts. Scope can expand to additional geos, products, or networks without changing the commercial model.