Accelerate Mobile Growth with Expert User Acquisition Strategies
Unlock mobile app potential with Growthcurve's Mobile User Acquisition service. Our evidence-led strategies combine AI-enhanced targeting and creative intelligence to optimise user acquisition, ensuring high-quality installs and robust user engagement. Our approach spans the entire funnel, leveraging both paid and organic methods to lower CPI and maximise ROI.
Driving Awareness with Strategic Paid Advertising
We utilise platforms like Apple Search Ads and Google App Campaigns to increase visibility and attract high-value users. Our AI-driven demand-side platform campaigns target and optimise bidding for users with strong retention and monetisation potential. This approach prioritises quality over quantity in user installs.
Why this matters now
Enhance Organic Reach with ASO and Content Marketing
By optimising app store listings - through market-specific keyword research and culturally relevant creatives - we ensure higher conversion rates. Our content marketing and social engagement strategies build community and brand advocacy, essential for sustainable user growth and retention.
Seamless User Journeys with Deep Linking Technologies
Implementing deep linking ensures smooth web-to-app transitions, critical for retention and engagement. Our strategies include deferred deep linking to guide users through complex onboarding processes, improving conversion rates and user satisfaction.
Where this fits
Creative Optimization for Engaging Ad Experiences
We develop a diverse portfolio of ad creatives, including video and interactive formats, tested through A/B scenarios to maximise user engagement and conversion. Real-time analytics guide data-driven optimisations, ensuring your advertising strategy evolves with user behavior.
What success looks like
Advanced Analytics for Strategic Decision Making
Our service includes sophisticated attribution models and predictive analytics to measure CPI, ROAS, CAC, and LTV accurately. This data-driven approach allows for strategic adjustments that enhance app performance and user growth sustainably.
Retention-First Strategies for Maximized ROI
We focus on retention with predictive DSP algorithms that adjust campaigns based on user engagement potential. Retargeting efforts reduce churn, while hybrid monetisation models increase app stickiness and encourage sustained user engagement.
Secure and Compliant Acquisition Practices
With compliance at the forefront, our acquisition practices adhere to iOS SKAdNetwork and Google Privacy Sandbox guidelines, protecting user privacy while providing powerful targeting insights enriched by first-party data.